Tag Archives for " survey "

April 21, 2017

Blogs: The Red-Headed Stepchild of Copywriting

content copywriting

Covered head to paw in long, thick, black and tan fur, the love of my life is one hairy beast.

Tipping the scales at over 80 lbs, he’s a big boy…and handsome as heck, especially when he smells like vanilla and shines like the sun.

Still, when I checked out the website for a new pet cut salon, I balked at the price. $90! Plus a tip! His hair cut, a shave no less, costs more than my own!

And then…right on their home page, a link to an article entitled “Why your dog’s groomer charges more than your hairdresser” with reasons like

  • Your hairdresser does not wash and clean your butt
  • Your haircut doesn’t include a mani/pedi
  • Your likelihood of pooping or peeing on your hairdresser is very slim

You get the idea…

As a copywriter (whether professionally or for your own business) understand that blog posts should never be “just content.” Otherwise, you’re wasting your readers’ time and your own.

Blogs are often treated as the red-headed-stepchild of copywriting, often for good reason.  Blogs generally do not create a “direct response” so their impact on sales is often near impossible to quantify.  Far too many “writers” charge far too few pennies to flood the interwebs with mediocre and meaningless blog posts, so the art of content becomes devalued.

Don’t waste your prospects’ or customers’ very limited attention on fluff.

CHUCK your content unless it is infotaining (ie. not boring), relationship building (builds know, like and trust) and does at least one of the following:

  1. Provides actionable tidbits of information moving them from where they are now toward where they need to be to benefit from the services you offer.
  2. Provides social proof of your methods, your success stories and your programs
  3. Overcomes objections (like the example above)
  4. Motivates people along the path you want to take them down
  5. Shares other works that support your own

Done properly, blogging (just like daily email) can be an intensely persuasive method for  attracting potential customers, spreading your influence and differentiating yourself against the drivel.

A good blog (just like a good daily email) can create long term readership, referrals (shares) and rapport.  Rapport builds trust…and trust builds sales…and sales bring the sacks o’cash.

Mind bloggingly yours,

Lindsay “Never Waste A Website Visit” Sacks


Want to see the rest of the dog blog? It’s here.

Link Like A Lego and Connect For Cash

Connecting for Cash, Volume 1.

Not to be all woo woo goo-roo here, but I truly believe to have success in business, you MUST be a giver.  A giver of your time, your influence, your wisdom, your connections.

Take my dear friend and business associate, Mitch Russo.

Mitch is a very successful serial entrepreneur and master CEO business consultant, who helps some of the top earners in the world create certification programs, grow and streamline their operations, and leverage their existing business actions for greater return on investment.

More importantly, Mitch is a serial connector.

He is always looking for ways to introduce his business associates to others who may enjoy them, help them in their next projects, or add some sort of value or interest to their lives.

In short…Mitch is a giver. He gives of his connections and his knowledge and, in return, people like and trust him enough to introduce him and recommend him to some of the biggest names in the world.

People like Tony Robbins and Intuit and Chet Holmes…and many more.

Mitch and I met in a high level mastermind last year…one that cost 5-figures to join…and one couldn’t really afford at the time.

Connecting in that mastermind, with Mitch and others, is one of the many reasons I always encourage people to STRETCH to make investments in themselves.  That same mastermind I couldn’t really afford to join has created more wealth and business for me than I paid by a factor of 3…and it’s only been a year.

Listen, online and email marketing is an incredible way to get your message out, to listen to people, and, yes…even to create personal and lifelong connections for yourself.

Yet, it is only one way to sell your wares…and for freelancers or those selling one-to-one, online marketing is not always the best way.

*GASP, OMG, Lindsay, You are  A COPYWRITER…are you seriously saying that?


Becoming a connector of people by providing thoughtful introductions based on business needs, common interests, similar location, family heritage, etc. will begin to build the bond necessary for REAL relationships.

Similar in principle to content marketing (where you give of your knowledge to create an instinct of reciprocity with your market resulting in sales later on)…

Connecting people is a real, genuine, trust building gesture…

ideal for generating goodwill between you and those you connect, while helping those in your circles reach their personal and professional goals.

Imagine your group of close friends. Your inner circle. Make a list.

Now imagine 10 people you just met, be it at a conference, online, or whatever. Make a list.

Finally, make one connection. Perhaps you recently met a very talented floral designer at your local coffee shop, and someone in your inner circle is planning a party.

Or, perhaps your trusted virtual assistant needs more hours, and you recently met someone at a conference who has a very fast growing business and needs leverage.

Or maybe you met a freelance copywriter who would benefit from my coaching, my deep dives, or my daily emails…

INTRODUCE THEM. See how quickly just one, thoughtful introduction helps grow your own connections, and with it, your own prosperity.

More on connecting for success to come…

Lindsay “Links you like a Lego” Sacks


If you gave me 5 minutes for my survey above, THANK YOU. Your survey responses brought interest and intrigue into my life, and I’m glad to know you better.

If you didn’t take it yet, here is the link.

The average time to complete was 4.44 minutes. (LUCKY!) And your honesty will help me give you exactly what you want to help your business grow.

Win/Win my friend…win/win.