Tag Archives for " success "
Each time I’m at a loss for words, I turn to the greatness of others.
After writing over 50 emails in the past week…I have found myself at a loss for words. So I turn to my childhood friend, author of a favorite book I’ve read countless times:
A Fable from Ole Aesop:
Two men were traveling together, when a Bear suddenly met them on their path.
One of them climbed up quickly into a tree and concealed himself in the branches.
The other, seeing that he must be attacked, fell flat on the ground, and when the Bear came up and felt him with his snout, and smelt him all over, he held his breath, and feigned the appearance of death as much as he could.
The Bear soon left him, for it is said he will not touch a dead body.
When he was quite gone, the other Traveler descended from the tree, and jocularly inquired of his friend what it was the Bear had whispered in his ear. “He gave me this advice,” his companion replied.
“Never travel with a friend who deserts you at the approach of danger.”
Rather than blast the false prophets, the fly-by-night “gurus”, the thieves and fake friends dying to take advantage of you and then run off at the first sight of danger (after you’ve given them your credit card number, of course)…
I offer you this more positive tip of the day:
Consistency of action, progress, growth and support.
Don’t desert your plan at the first sign of danger of failure…instead stick with your gut, commit to what’s possible, reconcile when necessary, move forward with purpose.
And when you get frustrated, down, stuck…remember, you are not in the game of business alone. Ever.
After all, I am only an email away.
Now allow me to borrow a little bit of greatness from you…
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An old subscriber to my email list, a man who unsubscribed immediately upon learning I would be sending daily emails, felt it necessary to give me a piece of advice before leaving.
“Nobody wants to hear from you every day”
I’ve also had clients really worried they would turn off their own large lists if they begin to email more than the boring ONCE A WEEK newsletter, fearing unsubscribe doom, yet acknowledge they love my daily emails.
No need to fear my dears.
I learned this early on from my email mentor Ben Settle (the rockstar of all things email marketing)…. you will become closer to your list, more endeared, more worthy of their hard earned dollars if you nurture the crap out of your relationships.
For me, that means talking to you daily. Letting you in on my secret marketing tips and why I do what I do.
I want you to succeed.
I want to bring levity into your life.
Like I did for subscriber Leah, who sent me email love just this week:
“I just had to thank you for this email…LMAO”
The moral to the story is this, my friend:
Never ever worry about unsubscribes. Never listen to those who tell you “no one wants to hear from you every day.”
Your tribe, your ideal clients, your unique audience wants to hear from you, learn from you and, yes, they even want to buy from you.
Go forth and nurture your tribe,
I always love to hear from you…let me know what you are enjoying and what you need help with. Thank you for being a part of my tribe.
He lost every single time…and still became a legend in the hearts of children everywhere. Every time we saw him, we routed for him to finally kick that ball…finally get some respect from his puppy…finally get the valentine from that little red-haired girl.
Of course, I am talking about good ole Charlie Brown.
In all 17,897 comic strips, Charlie Brown never once successfully kicks the football from Lucy. He always ended up flat on his back, tweety birds flying around his bald little head.
Talk about eternal optimism (even though he portrayed the pouty pessimist so well).
That kind of gumption takes an incredible strength of spirit…
Not unlike the strength of spirit needed to push through the peaks and (especially) the pits of entrepreneurship.
Do you ever just have one of those days, or weeks, or months where your best laid plans, your lead generation, marketing campaigns, technology, and sales all go down the tubes at once?
Have you ever questioned what the hell you are doing, whether you have what it takes to succeed out there on your own?
I’m sure you’ve seen the popular meme, where the entrepreneur goes through the day alternating between the nirvana of sales and freedom and the hell of rejection and fear.
Do not tap out!
Struggling, failing, kicking and missing and falling flat on your back over and over…is how we learn. How we become what we are born to be.
Poor ole Charlie Brown…he never did get to kick that ball or kiss the little red haired girl…but he did become an icon.
What will you become?