Tag Archives for " success "

June 8, 2017

Know Your Ideal Client to Tailor Your Offer

It’s been a while. Since May 25 to be exact. Quite a while for a daily emailer to “go missing.”

And go missing I did. Without warning or notice…for me either.

Now, I didn’t really “go missing.” I was here the whole time. But in some ways, I am changed. In late May, something happened to my insides, where the fears and feelings and inspiration lie. I got a stirring, which became a clear message, and then an illuminated path…away from my current life in San Diego and into the wild unknown in Northern California.

Although it isn’t unknown, but where I grew up…I’m headed for a change to the place I’m from. Ironic, right? I don’t have family there anymore. I have a lot of friends, and a couple new business partners and a few clients and it’s where I belong.

Why am I blabbing about me? Me me me does not a good email make.

I am standing on the precipice of BIG and UNKNOWN CHANGE…

Just as your clients are in the serendipitous moment you reach them with your offer.

The stirring of knowledge that some part of life, however big or small, needs to be re-imagined, transformed, and made better is the tiny little opening of light worming its way into in a person’s sealed bubble of sameness…

The tiny opening you need to identify in your ideal client…your message crafted in the perfect size and shape to fit through the opening, illuminating the path your ideal client must take to tear down the bubble’s walls, and walk confidently into their new world.

This may sound super woo, so let me give you a very mundane, every day example:

Mr. Clean Magic Erasers

One of the most un-fun aspects of selling my house is erasing all signs of me and Buddy the dog, by cleaning and staging. When facing down a newly empty pantry soiled by over 2 years of honey and oil drips, spilled protein powder, and other still undefined matter, my bubble of denial cracked. My pantry was gross.

Enter Mr. Clean’s image in my head (thanks to an empty magic eraser bag). Not 10 minutes later I was buying a 20 pack at Target.

See what I mean. If I’d been listening to the radio and some Molly Maids commercial had come on…I’d have probably paid an emergency fee instead. So busted was my bubble.

And there you have it. Your first tip of the day in 3 weeks and its a doozy. Know your ideal client well enough to KNOW just how that crack will feel when it comes to needing your product…and make sure your message is perfectly sized to fit in the crack and open their minds to your incredible offer.

Yours from my impeccable pantry,

Lindsay Sacks O’Magic Erasers

P.S.
I am not promising I’m back to daily mailing…but I will not go another 3 weeks…I promise that. What about making it easy on me during this moving time – Tell me what you are dying for help with in your business and I will add your question to my topic list!

May 22, 2017

Follow Up is Your Number One Money Maker

Follow- Up

I remember it like it was yesterday…

I was sitting in my friend Colin’s house, begging him to let me join his network marketing team. Yes…I was begging him. I wanted in so bad. I had just left corporate America in an exit less like a triumphant and smooth exit and more firey burn-the-boats explosion.

I needed a new purpose, and I needed it now. Used to working 60 hours per week and making many six-figures per year…I was a money hoarding, scarcity minded machine of nerves seeing my bank balance decreasing month after month.

Unfortunately, I was an abject failure on the network marketing scene.

Not because I didn’t have a fantastic and inspirational personal story. I did.
Not because I wasn’t a natural leader. I was.

My failure was in the follow-up.

I simply did not want to appear pushy or bother someone too much. Once someone said they would think about it…I took them at their word. Sure I’d follow up once…or even twice if I was really bold. But that was it.

Salesy and pushy were not reputations I desired…no matter how much I believed in the product or the impact I could have on the world.

80% of sales happen AFTER THE 5th FOLLOW-UP.

And because 91% of people are afraid to be persistent, for fear of bothering someone or appearing salesy…9% of people make all the big bucks.

It’s facts and science.

So, how can you become truly comfortable and systematic about follow-ups? Use follow-up to build the relationship, rather than push for the sale.

Be a person people are begging to work with…just as I begged Colin.

On May 23 at 5pm PDT, I will give you the precise system I use to create genuine, long lasting and lucrative relationships with my ideal prospects through the art of following-up.

The live online workshop is $97 and will be 90 minutes (or more depending on Q&A). If you cannot attend on Zoom, there will be a recording sent to you, and you have the opportunity to email me your questions.

I am not going to sell anything during the workshop. This workshop is the product.

What I teach you will create tens of thousands of dollars of sales when you apply it to your business, just as it has for me….

Plus…a guarantee! If you attend the workshop and feel I have not given you a way to perfect follow-up and make your $97 back in your business…ask me for a refund and I’ll gladly give you your money back.

I am that confident you will find crazy value in this workshop.

Click here to claim your spot.

Can’t wait to see you there.

Lindsay

P.S.
Unless you are already a master of follow-up, what I teach is the most critical skill in scaling your sales to the levels you deserve. It’s time to uplevel your connect, prospect, sell game.

Don’t regret missing this opportunity.

Click Here to Claim Your Spot.

May 18, 2017

Connection and Selling Depend on the Clarity of Your Message

Message

I remember back in the olden days when I first got into mentorship and personal development…my corporate coach (a fan of cliche) gave me this well known nugget of wisdom:

“How you do one thing is how you do everything.”

He was referring to my innate inability to have a reasonable and responsible filter when upset. I was reactive…and it extended to all areas of my life…including emails, which had gotten me in a bit of trouble with a board member.

And while I am not a huge fan of using cliche’s in coaching, I do believe this adage to be true.

In today’s online world, there is often confusion as to how to show up.

While authenticity wins the day, what we choose to share or not share, how we choose to give or receive, is a signal to clients, partners, and customers how we will treat them…

As business owners (and yes, freelancers are also business owners), our marketing messages must be tight, and consistent across all media…or we bring confusion to the market…and confusion turns off customers…and turned off customers do not buy.

I had this experience last night in fact…I am in Colorado Springs at a speakers conference…and I was attending the VIP event. Because I have been doing so much studying and teaching on introversion and connection, I wanted to focus my conference experience on creating a keynote about this topic.

However, I’m also here to connect, prospect and sell. Because, duh…that’s my jam.

After one botched conversation after another, I realized I needed to choose which business opportunity I was representing. I chose marketing strategy and copy, and I immediately found my next two (potential) clients.

Does this mean my keynote will be on copy? Not necessarily…but I am showing up here as Lindsay Sacks – Strategist and Copywriter. Period.

Ask yourself…where is your message messing up your connection and ability to sell? Where are you trying to be too many things to a single person?

I’d love to hear your thoughts!

Lindsay

May 18, 2017

Traveling and Conferences-3 Tips for Success

Just a quickie for you about traveling to conferences.

I personally believe I am far more committed to a conference if I am not in my home town. For one thing, I will not flake out on attending (which I have done a bunch at home). Second, I will stay for the meals, happy hours, night caps. Third, I am “off the grid”…sort of, as I never bring copywriting work to conferences.

Of course, it costs more upfront to travel…and I am 100% confident in my ability to get a full return on any conference investment (if I use my Who, Why, ROI method of selection and do the pre and the post-work well), so travel costs are always money well spent.

Soon…you will be too.

If I have 3 pieces of advice about travel it’s this:

NEVER eat alone. Conferences are for connection. No matter how you want to introvert, remember…you can do so when you get home. When traveling to conferences you are working…even at meals.

STAY with a roommate. Yes, even if you have the money to stay alone. And especially if you are introverted. I experimented with staying alone twice, and both times, I missed a big part of the conferences because I had a place to “be alone.”

Added bonus: your roommate will become a friend. A real friend. Even if you don’t see them much at all (which you won’t), there is something bonding about sharing space. And that bond tends to lead to introductions, new leads, and sales.

The best connections and business deals happen AT THE BAR. I don’t drink, but I always hang out at the bar after dinner. The bar is where friendships are made…where pictures are taken and posted and tagged, leaving you forever a “friend” and giving you a chance to connect with an image after the conference is over.

Now, I want to check in with you guys….is this helpful? Are you enjoying this series? Anyone feeling motivated to network, prospect and sell?

Please let me know…

Lindsay

May 16, 2017

Connection is the Ultimate Marketing Tip

Connection

Connection is the ULTIMATE Marketing Tip.

Consider this….
A few times a week, I leave the security of my computer and I take a walk with my dog, Buddy, on a path near my home, overlooking the ocean.

During these walks, I talk with Buddy (out loud, like a mad woman) about what my desires are for life and business. We talk in detail…from the next client or connection I’d like to make, to an inspiration I need to finish a sales page, to any fears that seem to be cropping up for me, to my to-do list for the day.

My mother tells me I’m odd. And this probably does sound odd. Especially to others on the path (just kidding…there are rarely others on the path in the middle of a weekday).

What happens as a result of these talks is nothing short of FULL ON WOO:
I get what I ask for. Often.

Just the other day, I was pontificating about finding some connections in virtual reality…getting into that writing market.

Not one hour after the walk
, a connection I made at PLF Live (a conference I attended in April) contacts me, and refers me to a new client in the VR space.

This is why I am adamant and passionate about teaching connection.

I constantly see people suffering from lack of money or clients…and I have taken my introversion and learned to master the most potent skill for generating wealth, joy, happiness and a prosperous life: Connection.

Connection is a controllable force of business power.

If you can discover and master the skills to connect, prospect, sell, and maintain relationships,…you will always have the resources available to thrive in business.

Follow-up is the difference between a conference friend and a client or lifelong mentor or referral partner. And MOST do not do it….even the charismatic, extroverted, popularity contest winning people fail when it comes to follow-up…leaving their connections at the conference to whither and die.

On May 23, 2017 at 5pm Pacific…you are invited to an online, interactive Zoom workshop focused on follow-up – Turning Conference Connections into Clients, Partners, Mentors and Colleagues.

The cost is only $97 for the 90+ minute event…a nominal cost considering the return you can get from just one successful follow-up.

My follow up process has earned me a waiting list of five figure clients, mentorship and confidants, and prosperity partners all over the world.

And it can do the exact same for you.

Claim your seat here.

Lindsay

May 4, 2017

The Big One

In every sweet new freelancer’s heart, a hope appears. A hope for their first BIG job.

Not the one off blog post or the teenie tiny splash page with three bullets and a button..

I’m talking The BIG One.

Maybe it’s a daily email retainer that pays all the business bills.

Maybe it’s the long form sales page for a high value product that pays the big residual down the line.

Or maybe it’s my personal favorite, a full funnel from paid ad to upsell (or down) with webinar scripts and 3 VSLs, and affiliate mail to boot.

My first 4-figure “big break” came in the form of a simple funnel: 4 Facebook ads to advertorial teaser to webinar email reminder series to short sales letter to cart.

It was June, and I was a freshly minted Copywriter. I’d actually minted myself, since, sadly, there is no fairy godmother of copy to sprinkle dust and make the declaration to the world on our behalf.

And by “minted myself” I mean, I announced it on Facebook. And if it’s Facebook official, it must be true.

So here I am, faced with a big job straight out of the gate…

Aside from one course and reading some books, I had natural skill and a dream.

And a vast network…

I knew I needed a portfolio fast, so I’d reached out to my Mastermind Group for leads. The job was mine the very next day, “Just send me a proposal.”

Um…ok.

What in the world was I supposed to charge for that much work…and how much time would that actually take?

Clearly, I wasn’t gonna be a super rookie and charge by the hour.

I didn’t have a mentor to turn to at the time, but I did have ONE PROPOSAL TRICK I’d learned from business consulting…and I’d been using it for the few tiny jobs I’d had up until this point.

Pre-proposal time tracking is the key to proper pricing…

It is NEVER too early to start tracking your time. Before I was asked to propose on my first full funnel, I had been tracking my time as I studied and worked on a tiny smattering of mini-jobs.

I knew how long it took me to write an email.
I knew how long it took me to do client research.
Even though I’d never written one, I kind of knew how long a sales page would take based on the other stuff (although I was very light on the editing time).

Armed with just this tiny timeline, I could figure out how to price my very first job.

Here’s an example:

I knew if it took me a half hour to write a persuasive, infotaining email, and I had to write 30 of them for the launch, and I needed to make at least $100 per hour over a 20 hour “chargeable” week to live…well, my emails had to be $50 per. Right? **

And so it went. For every part of the funnel I figured out the minimum it would take for me to survive while writing.

Do not wait until you have a BIG opportunity to figure out how long things take. You will inevitably lose your shirt, and possibly your house by way underestimating how fast you can write, way overestimating the number of hours you can write in a day, and thus, charging less than you should.

You MUST track your time NOW.

How???

I love Toggl for this.

It’s free to use the basics, it’s super easy and it’s available on your phone and desktop, so you have no excuse to not understand IN TOTAL how you spend your day.

Don’t make the mistake of just tracking writing time either!

You need to know how many hours you have to work for clients…how much time you prospect, read, learn…and how much time is sucked away scrolling on social.

If you don’t have it, go get Toggl…

Lindsay

P.S.

I’m not an affiliate of Toggl…Just spreading the word on an app I love and use.
I do sometimes promote products as an affiliate (if you have one you’d like me to try, by all means, get in touch) but Toggl is not one.

** Pricing is illustrative only and is in no way indicative of my actual charge rates (or living wage rate).

Pricing: How to know what to charge for your first big freelance project?

pricing

In every sweet new freelancer’s heart, a hope appears. A hope for their first BIG job.

Not the one off blog post or the teenie tiny splash page with three bullets and a button..

I’m talking The BIG One.

Maybe it’s a daily email retainer that pays all the business bills.

Maybe it’s the long form sales page for a high value product that pays the big residual down the line.

Or maybe it’s my personal favorite, a full funnel from paid ad to upsell (or down) with webinar scripts and 3 VSLs, and affiliate mail to boot.

My first 4-figure “big break” came in the form of a simple funnel: 4 Facebook ads to advertorial teaser to webinar email reminder series to short sales letter to cart.

It was June, and I was a freshly minted Copywriter. I’d actually minted myself, since, sadly, there is no fairy godmother of copy to sprinkle dust and make the declaration to the world on our behalf.

And by “minted myself” I mean, I announced it on Facebook. And if it’s Facebook official, it must be true.

So here I am, faced with a big job straight out of the gate…

Aside from one course and reading some books, I had natural skill and a dream.

And a vast network…

I knew I needed a portfolio fast, so I’d reached out to my Mastermind Group for leads. The job was mine the very next day, “Just send me a proposal.”

Um…ok.

What in the world was I supposed to charge for that much work…and how much time would that actually take?

Clearly, I wasn’t gonna be a super rookie and charge by the hour.

I didn’t have a mentor to turn to at the time, but I did have ONE PROPOSAL TRICK I’d learned from business consulting…and I’d been using it for the few tiny jobs I’d had up until this point.

Pre-proposal time tracking is the key to proper pricing…

It is NEVER too early to start tracking your time. Before I was asked to propose on my first full funnel, I had been tracking my time as I studied and worked on a tiny smattering of mini-jobs.

I knew how long it took me to write an email.
I knew how long it took me to do client research.
Even though I’d never written one, I kind of knew how long a sales page would take based on the other stuff (although I was very light on the editing time).

Armed with just this tiny timeline, I could figure out how to price my very first job.

Here’s an example:

I knew if it took me a half hour to write a persuasive, infotaining email, and I had to write 30 of them for the launch, and I needed to make at least $100 per hour over a 20 hour “chargeable” week to live…well, my emails had to be $50 per. Right? **

And so it went. For every part of the funnel I figured out the minimum it would take for me to survive while writing.  Of course, you ultimately want to charge more than what you need to stay alive eating ramen.  You want to be at or, once proven, well above market rate.

Still, for your first few jobs, getting hired to write copy while staying alive is a very valid goal.  

Do not wait until you have a BIG opportunity to figure out how long things take. You will inevitably lose your shirt, and possibly your house by way underestimating how fast you can write, way overestimating the number of hours you can write in a day, and thus, charging less than you should.

You MUST track your time NOW.

How???

I love Toggl for this.

It’s free to use the basics, it’s super easy and it’s available on your phone and desktop, so you have no excuse to not understand IN TOTAL how you spend your day.

Don’t make the mistake of just tracking writing time either!

You need to know how many hours you have to work for clients…how much time you prospect, read, learn…and how much time is sucked away scrolling on social.

If you don’t have it, go get Toggl…

Lindsay

P.S.

I’m not an affiliate of Toggl…Just spreading the word on an app I love and use.
I do sometimes promote products as an affiliate (if you have one you’d like me to try, by all means, get in touch) but Toggl is not one.

** Pricing is illustrative only and is in no way indicative of my actual charge rates (or living wage rate).

March 16, 2017

Stop Chasing BSOs…here’s how:

You may or may not know this, but I was once a corporate woman.

The kind that wears high heels and pencil skirts and sits in a corner office surrounded by windows with an assistant outside “holding my calls.”

The kind that sits around a boardroom presenting financial information rounded to the nearest million to investors and board members alike.

The kind that builds incredibly powerful teams around her so all may rise together for the benefit of each individual and the business as a whole.

I was not a copywriter back in those days. Finance and accounting were my games, and I helped sell companies, either to investors or on the public market.

My signature was urgently needed on documents moving hundreds of thousands, if not millions of dollars, multiple times a day.

Why am I telling you this?

Because story is important…and our past breeds our future.

In this era of bright shiny object syndrome, understanding your superpowers can be the difference between a moderate living and an exceptional one.

Falling prey to each offer, to each idea, to each new internet guru or next generation of product can paralyze progress.

But chasing each and every potentially profitable idea will leave you digging your own grave to poverty.

Are you a connector, a team builder, a worker, an owner?

Are you a risk taker or risk adverse?

Do you work better alone or in groups? As a leader or as a teammate?

Are you introverted or extroverted?

Focus your decisions on this one goal…and your path will be clear:

Know yourself, accelerate your strengths and find partners to offset your shortcomings.

Only once you know yourself can you stop chasing each and every BSO and start to put your focus on your magnifying your genius.

If you haven’t done it lately or ever, this Myers Briggs-like personality test is a good way to get started…
Reply to this post and share your letters with me.

Talk soon,

Lindsay “ISPT – the Virtuoso” Sacks O’Cash
(aka – an introvert with feelz)

Edutain and Engage or No Sales For You.

Warning: This email includes praise for Tai Lopez…viewer discretion advised.

Love him or hate him, no one can deny the marketing success of Tai Lopez.

I used to rally against this guy. He seemed so full of crap with is garage and his books and his Mensa membership and his over the top attitude…

I worried about his message to the young people of the world…I worried about those following him expecting massive success with garages full of Lamborghinis and pockets full of cash…and falling way short.

A walking conspiracy theory, many believe his entire persona is made up…that he is the face person of an evil genius set up to steal money from America’s youth in exchange for infotainment and a promise of riches if only they apply his teachings.

I met Tai at T&C, and not just in the “I saw him walking and got a selfie” kind of way.

I actually met an old roommate of his from his days as a new marketer, and got to hang out with him and his entourage (which included a videographer and several bodyguards, along with car guards for his orange and black Lambo) for about 30 minutes.

Just hang out. Not talk shop, not hear a speech…just hang in the VIP room and shoot the shyt.

Outcome: I think the guy is legit. I signed up for his list. Love him or not, he is definitely smart as a whip about business, finance and marketing.

And he garners a LOT of respect from those in the VIP boardroom…far from the haters in the general T&C population.

Not to mention, his Snap Chat game is hard core (I tried to copy his phone handling skills and dropped mine about 10 times).

Now, I’m not just telling you all of this so you’ll think I’m super VIP by association. I’m telling you this because Tai gave a tip at one of the parties around town, and I want to pass it along to you.

*** TIP OF THE DAY ***

Edutainment (or infotainment) will be the ONLY way to sell as we move forward into 2017 and beyond.

People are tired of boring benefit bullets or educational facts. They want to be delighted, entertained, and told a story.

Sure, you have to provide the info…but it must be combined with the ‘tainment to caputre the audience’s scattered attention and allow them to leave their lives for a while and listen to you.

In tomorrow’s email I am going to share some slides straight from the Traffic and Conversion stage showing you the precise storytelling formula that works to infotain and delight prospects…and leads them straight to your shopping cart.

Stay tuned…

Lindsay

In the meantime, can you cruise over and give me a like on my Facebook page. I’ll love ya for it.

How To Be Ironic and Congruent at the Same Time

I am writing you this email from my couch.

I just cancelled on a date with a guy that is cute, but a bit overly encumbered with children for my personal dating needs…

I am 10 hours deep into a 24 hour intermittent fast, so I can maybe squeeze into some form of non-elastic wasted pant for Digital Marketer’s Traffic and Conversion conference this week…

And I am reading the book Never Eat Alone by Keith Ferrazzi (if you have not read it…it’s a top 10er so go get it).

So…to repeat, I flaked on being physically with a human to fast and read about the importance of connecting with people over meals.

OK, the title of the book isn’t totally literal, but still…

Life is ironic.

But coaching and training shouldn’t be.

I see far too many mentors and coaches taking advantage of people, selling promises of accomplishments they have not yet reached.

The coaches make the promised six figures or (ugh) 10x their investment simply through selling the coaching.

Alanis Morissette* would have a field day with those guys…Don’t ya think? Yeah…I really do think.

Mentors and coaches should have accomplished what they are showing you how to accomplish.

As I have and do with my own programs.

Still I will freely admit that my purpose behind Copywriter Confidential Collective is slightly ironic…

The reason I decided to create programs for new copywriters and freelancers (and anyone who sells a 1:1 service) is simple, yet…

Oh.So.Selfish.

I want to show you how to succeed…

Because the more I am surrounded by success, the more success I have.

————

Back in my corporate days and into my freelancing days, I was mentored, coached and trained in the exact skills I am now using to attract and retain copy clients.

I have spent my adult life studying connection, attraction, promotion, sales, persuasion, and client retention…along with whatever my main superpower was at the time (finance, marketing, copy)

By paring down all of the valuable lessons I’ve learned, and sharing the BEST of the BEST with you…

I become reinvigorated.

The tools in my shed get sharper.

I find the principles among the tactics.

My writing gets better.

My team of referral copywriters becomes far stronger.

And best of all, I feel good and you feel good and we do happy dances (alone, in our own privacy) together.

One of my mentees just landed the biggest deal of his career. Guess who got to do a happy dance that day….ME!

I can only keep what I give away…and I’ve tried to keep this program affordable for all (without losing my shirt in the process).

Head over to the CCC page before all of the seats are filled.
(Editor note: REGISTRATION CLOSED ON March 10, but you can get on the wait list here)

Cheers to a win/win!

Lindsay

P.S. If you missed yesterday’s FAQ video…check it out here.

**Millenials: Alanis Morssette was a popular 90s singer