Tag Archives for " social media marketing "

Edutain and Engage or No Sales For You.

Warning: This email includes praise for Tai Lopez…viewer discretion advised.

Love him or hate him, no one can deny the marketing success of Tai Lopez.

I used to rally against this guy. He seemed so full of crap with is garage and his books and his Mensa membership and his over the top attitude…

I worried about his message to the young people of the world…I worried about those following him expecting massive success with garages full of Lamborghinis and pockets full of cash…and falling way short.

A walking conspiracy theory, many believe his entire persona is made up…that he is the face person of an evil genius set up to steal money from America’s youth in exchange for infotainment and a promise of riches if only they apply his teachings.

I met Tai at T&C, and not just in the “I saw him walking and got a selfie” kind of way.

I actually met an old roommate of his from his days as a new marketer, and got to hang out with him and his entourage (which included a videographer and several bodyguards, along with car guards for his orange and black Lambo) for about 30 minutes.

Just hang out. Not talk shop, not hear a speech…just hang in the VIP room and shoot the shyt.

Outcome: I think the guy is legit. I signed up for his list. Love him or not, he is definitely smart as a whip about business, finance and marketing.

And he garners a LOT of respect from those in the VIP boardroom…far from the haters in the general T&C population.

Not to mention, his Snap Chat game is hard core (I tried to copy his phone handling skills and dropped mine about 10 times).

Now, I’m not just telling you all of this so you’ll think I’m super VIP by association. I’m telling you this because Tai gave a tip at one of the parties around town, and I want to pass it along to you.

*** TIP OF THE DAY ***

Edutainment (or infotainment) will be the ONLY way to sell as we move forward into 2017 and beyond.

People are tired of boring benefit bullets or educational facts. They want to be delighted, entertained, and told a story.

Sure, you have to provide the info…but it must be combined with the ‘tainment to caputre the audience’s scattered attention and allow them to leave their lives for a while and listen to you.

In tomorrow’s email I am going to share some slides straight from the Traffic and Conversion stage showing you the precise storytelling formula that works to infotain and delight prospects…and leads them straight to your shopping cart.

Stay tuned…


In the meantime, can you cruise over and give me a like on my Facebook page. I’ll love ya for it.

March 14, 2017

Social Media Images to STOP the SCROLL

I know, I know. I’ve failed you these past few days, as I hustled around Traffic and Conversion summit with nary a moment to write my daily email.

And I will do my best to never let it happen again.

Even though it will…because I’m human, and life is an unpredictable stream of events that even an autoresponder can’t always solve.

LUCKY FOR YOU…during those days I went missing, I gained a deeper knowledge of selling, prospecting, networking and, of course, copywriting and digital marketing (and all the ways money can be made with both)…

And, as you know, ALWAYS and FOREVER, or as long as you’re here, my gain is your gain.

***** TIP OF THE DAY ******

Listen here virality seekers…If you want to get social proof for your social media offer (likes, happy faces, mad faces, engagement!!!!) you MUST STOP THE SCROLL.

Words do not stop the scroll.

Images do. Video does. (Lame videos where you waive your hands trying to get people’s attention do not so refrain from that nonsense please).

How do you find the images that stop the scroll?

You Scroll…fast…

Go scroll through your feed on your social media network of choice.

See which images catch your eye.

Examine the colors, the placement of the key focal point, whether there are humans in the picture, where the humans are looking, the scene, the feeling the scene gives you.

Rinse and repeat and keep a list.

Find or take an image with similar characteristics, which resonates with your message and what you want your prospect to do. NOTE: if you find one, make sure you pay for it!!!!

Test several with your copy. Notice which work and which don’t and the differences between those that work and those that don’t.

You know if they work by the engagement…NOT necessarily the opt-ins or sales at first. But engagement here gives social proof, and social proof will bring the opt-ins and sales.

Add money to those that work, discard those that bombed.

Images in social media ads are EVERYTHING because they stop the scroll so a person will read the message. This is not a place for subtleties. Be BOLD.

I paid only $25 to promote my linked post below, and the engagement I received made me over $350 already! People LOVED the picture.

Check it out in it’s natural environment, and while you are there, please like my page (and the image) and help me grow my social proof as I grow yours 🙂