Tag Archives for " sales "
Yesterday, a newer member of my elite email list unsubscribed.
This, in and of itself, is no big deal. While my rate of unsub is Antartically low, it happens. To be brutally honest, I don’t really even notice.
But this member notified me, basically stating he was leaving because he was “sick of me selling in my emails.”
Holy Crap! I hope he isn’t a business owner, copywriter or marketer…
I love writing and sharing my tips of the trade with you, but I don’t give out my hard won wisdom for free. After all, you are a powerful business owner…not someone needing handouts and freebies.
Instead, I’m participating in the fine art of email marketing (and I hope you taking my example and others, and are doing the same with your lists).
I write emails to build a relationship with you…daily emails carefully crafted to bring you serious strategies you can use right away to build your influence, excellence, and make cold hard cash.
What my friend the unsub didn’t seem to understand is this:
Email marketing has an ultimate goal…turning a prospect into a happy, successful client.
Email marketing builds a camaraderie. We learn about each other. I email you…you email me.
When it’s time for me to make you a super valuable offer, you know me, you trust me and the quality I bring, and therefore you are hopefully excited to buy my offer
After all, I’ve proven to you I will go above and beyond to give exponentially more than the price I charge,
Take, for example, my latest offer for Deep Dive Into Mastering The Art of The Follow-Up where I share conference follow-up strategies that will score you friends, clients, and referral partners for years to come.
When you attend live on Zoom, you can ask me anything you’d like about the entire conference connecting series. We will walk through your specific scenarios as well as the content I’ve prepared.
I will give you the exact organization and connecting method I have used to close over $100K of freelance writing business in my first 6 months of freelancing, all from people I met at conferences.
The same exact strategy I used to close 6-figure deals in my consulting business.
I’m charging $47 until May 12. Then, it’s $97.
How much can you make from one strategic connection? 20x that? 50x? 100x? More?
Sounds like a win/win to me. Join us on May 23 at 5pm Pacific (or you can get access to the recording and email me the Q&A).
Never let a great connection slip or money making opportunity through the cracks due to lack of skillful follow-up. Ever. Again.
Lindsay “Shakin’ My Money Maker” Sacks
The book of face…Facebook…2 days ago I see a “rant post” from a copywriter friend of mine, a friend with 15 years of experience writing words that persuade people to part with their cold hard cash.
His rant is about the guru market and how full of shyt many of them are…how they aren’t doing what they say they do or making what they say they make, and it was making him damn near sick!
An existential marketing crisis to be sure.
How can one write words that persuade people to part with their cold hard cash when, in one’s heart, they know the guru and his program are built on lies?
I believe every marketer will hit the wall my friend hit the other day…
What I reminded him, and what I remind you now, is CLIENTS ARE EVERYWHERE.
Every type of business.
All need copy.
Now, you may be thinking, “Lindsay, if this is true, why can’t I find clients?”
To which I say…you can.
I was luxuriating by the pool this weekend reading fiction and “taking time off” when I received not one, but two, inquiries from business owners I had met weeks ago: One at a conference and another at a restaurant in an airport.
We met, I continued the connection on Facebook, commenting on posts, sending a link or two I thought may interest them.
When they were ready for a copywriter, who did they call? The one they knew, the one who committed to stay in contact and followed through.
Although luxuriating by the pool, I answered the calls, and within an hour, I had a few extra thou in my sacks o’cash.
Neither of these clients are in my “ideal niches” and neither of the engagements are my normal high-4 to low-5 figure full launches.
So what? The clients and I connected, their industries are interesting and new. And I believe in what they’re selling and in them.
You never need to stick to one thing. You can branch out, add to your repertoire, sing a new tune.
Clients are everywhere.
Connect and sell!
Only a few more days to grab a critique and edit of your sales page (or any other piece of copy…up to 10 Word Doc pages) PLUS a 1 Hour Debrief and Strategy Session with me, for only $500, 50% off my regular price.
Price increases May 1.
Don’t miss this opportunity to discover how your copy can become the persuasive masterpiece you need it to be.
You desire for your wallet explode under the strain of the sacks o’cash generated by your incredibly crafted copy…right? Riiiiight?
Chances are your offer needs a revamp, an overhaul, a makeover.
I say this from vast experience in offer redesign….your heart is in the right place, but your positioning is all wrong.
If your offer has bullets like these, your shots are whizzing by your mark:
The above bullets were taken from the offer section of real sales letters. And some sales letters were pretty good…
Until the reader reaches the offer section…and finds the “how” rather than the “what”…
Irresistible offers do NOT focus on the “how”…the method of delivery is largely irrelevant to why people buy.
As Jeff Walker, creator of Product Launch Formula, puts it “Your offers is about the transformation FIRST, plus a little about the stuff.”
None of the bullets above talk to transformation. Sure, the sales letters leading up to the offer often did a decent job describing the “why” behind the program (some better than others), but all totally lost it at the most crucial place…the offer!
“Six weeks of one-on-one calls” could be “Together, we will develop a concrete action plan to reach your goal weight and ongoing accountability in a series of six one-on-one coaching calls.”
“Eight modules…” could be “You will want to bound out of bed each morning with a smile, make more money with less struggle, and eliminate procrastination in your daily life when you invest your effort into this intensive purpose discovery process.
See what I mean, jelly bean?
Try this game with the other two…or even with any offers you see on the internet.
I’d love to see what you come up with…
I don’t just mean acknowledging a compliment by saying, “thank you” or deflecting a compliment with false modesty.
I mean do you know how to fully receive the compliment, like deep down, where perception shifts occur?
Every single solitary person I know struggles with impostor syndrome at some point in their life.
In fact, according to recent psychological research performed by the Behavioral Science Research Institute and documented in the study, The Impostor Phenomenon, it was discovered Impostor Syndrome is felt by a wide majority of people, and that “It is estimated that 70% of people will experience at least one episode of this Impostor Phenomenon in their lives” (Sakulu, Alexander, 2011).
And…it’s not just the high achievers in the workplace. Impostor Syndrome is felt everywhere.
Some will look at their kids and think, “I have no business parenting. I’m still a kid myself.”
Some will look around a corporate boardroom and think, “How did I get here? I’m way too young to be here.”
Or, some will change careers, call themselves a copywriter and think, “How do I know if I’m even any good at this?”
Many people do an incredible job of hiding their fear of being discovered as a “fraud” behind bravado, superiority complexes, and attitude. Some have done a lot of brain coaching to work through it…
I remember back in the corporate days…I was the girl sitting in the conference room, dressed up in my board of director meeting regalia of pencil skirt and matching jacket, 4 inch heels…and all I could think is, “what if they find out I’m not the woman I say I am.”
I felt about 21 inside. But I was playing a capable executive in the drama of my life.
The outside not matching the inside eventually burnt me out. Nothing confuses the mind more than being incongruent with yourself.
Here’s the good news:
Sounds super woowooooo, I know. But I promise you, if you get this part down, you can become as confident at selling your wares as Kylie Jenner is selling Lip Kits. (She made $8M in 20 minutes and broke Google mid-launch…look it up..it’s unreal.)
Back in the days of corporate life…I’d only ever focus on the one or two improvement points on every one of those terrible 360 degree reviews. The ones where they pick apart your performance once a year.
I never integrated the good review points into my psyche.
Now…I never miss a chance to do so, and neither should you.
What is the last positive testimonial or comment you received on any work you’ve done?
Do you have a file of such comments at the ready for a pick-me-up when things get rough? (Because let’s face it…every business and life has its ups and downs, even throughout the day).
Read that last comment over and over and accept it as you. Take it in front of the mirror. Read it to yourself. RECEIVE IT!
Don’t worry, my friend, I’m not going soft on you. You told me you wanted to learn how to sell more and get what you’re worth…
And I am telling you, if you do not believe in your worth, your prospect won’t either.
One way to be great is to take the course that has spurned greatness…CopyHour.
Right now, on the front page, you can take a quiz to find out The ONE Thing Holding You Back From Writing Copy That Converts. Take the quiz…and get on the waiting list for the best course I’ve ever taken about copy!
It’s not just for copywriters. If you want to learn to sell with words…it is for you.
Not to be all woo woo goo-roo here, but I truly believe to have success in business, you MUST be a giver. A giver of your time, your influence, your wisdom, your connections.
Take my dear friend and business associate, Mitch Russo.
Mitch is a very successful serial entrepreneur and master CEO business consultant, who helps some of the top earners in the world create certification programs, grow and streamline their operations, and leverage their existing business actions for greater return on investment.
He is always looking for ways to introduce his business associates to others who may enjoy them, help them in their next projects, or add some sort of value or interest to their lives.
In short…Mitch is a giver. He gives of his connections and his knowledge and, in return, people like and trust him enough to introduce him and recommend him to some of the biggest names in the world.
People like Tony Robbins and Intuit and Chet Holmes…and many more.
Mitch and I met in a high level mastermind last year…one that cost 5-figures to join…and one couldn’t really afford at the time.
Connecting in that mastermind, with Mitch and others, is one of the many reasons I always encourage people to STRETCH to make investments in themselves. That same mastermind I couldn’t really afford to join has created more wealth and business for me than I paid by a factor of 3…and it’s only been a year.
Listen, online and email marketing is an incredible way to get your message out, to listen to people, and, yes…even to create personal and lifelong connections for yourself.
Yet, it is only one way to sell your wares…and for freelancers or those selling one-to-one, online marketing is not always the best way.
*GASP, OMG, Lindsay, You are A COPYWRITER…are you seriously saying that?
Becoming a connector of people by providing thoughtful introductions based on business needs, common interests, similar location, family heritage, etc. will begin to build the bond necessary for REAL relationships.
Similar in principle to content marketing (where you give of your knowledge to create an instinct of reciprocity with your market resulting in sales later on)…
ideal for generating goodwill between you and those you connect, while helping those in your circles reach their personal and professional goals.
Imagine your group of close friends. Your inner circle. Make a list.
Now imagine 10 people you just met, be it at a conference, online, or whatever. Make a list.
Finally, make one connection. Perhaps you recently met a very talented floral designer at your local coffee shop, and someone in your inner circle is planning a party.
Or, perhaps your trusted virtual assistant needs more hours, and you recently met someone at a conference who has a very fast growing business and needs leverage.
Or maybe you met a freelance copywriter who would benefit from my coaching, my deep dives, or my daily emails…
INTRODUCE THEM. See how quickly just one, thoughtful introduction helps grow your own connections, and with it, your own prosperity.
More on connecting for success to come…
Lindsay “Links you like a Lego” Sacks
If you gave me 5 minutes for my survey above, THANK YOU. Your survey responses brought interest and intrigue into my life, and I’m glad to know you better.
The average time to complete was 4.44 minutes. (LUCKY!) And your honesty will help me give you exactly what you want to help your business grow.
Win/Win my friend…win/win.
His proposal landed coveted projects making him a copy star, with lots of cash and a travel lifestyle the envy of the world.
Still, I scoffed at his ways. The proposal read like a mid-form sales letter…aggressive and full of bravado, with images and bold typeface and pure bravado.
Nothing like mine at all. My proposal was professional, high brow, reminiscent of my accounting days…and it was working.
Why recreate the wheel…I was too busy and too…
I was afraid if I wrote a sales letter proposal, the prospect would not find my copy good enough. And would not hire me. So I maintained my low prices and boring businessy ways.
I hit some wins, attracted some big name clients, and decided to make more money.
Suddenly, my tired ole proposals would not convert and I was headed for the poor house…
Fear of failure drove me to try his methods (after spending thousands on his coaching)…and BOOM! Every proposal since has brought cold hard cash into my coffers.
My new proposal template has brought me over $10K in the last two weeks alone.
Crafting the perfect proposal for your niche, knowing how to properly price and present your pricing, identifying and overcoming objections and finding social proof even if you’ve not had many clients or wins…is just one of the many income-generating, client wowing skills you will learn in CCC.
Where will you be in 6 months without CCC? You could be in the same exact position you are now, paid far less for your expertise than you are truly worth…
Or for less than $10 per day, you could be closing with confidence, generating a solid income. You could have leads coming directly to you…rather than you begging them to notice you in a noisy crowd. You could finally be on the path toward freelance freedom.
The choice is yours to make. I’ll be inside.
The mentor who puts up with my resistance and persuades me to do it his way is Trevor “ToeCracker” Crook. Follow him on the ole Facebook…his headlines alone will make your day!
A few years ago, my now ex-bf and I decided it would be “fun” to sell our stuff out of my garage one Saturday morning.
The fact that we were bored enough to need the entertainment of a garage sale when both of us were making tons of dough might have been my first clue to our impending doom…
Garage sales are a ton of work and rarely lucrative, even if your wares are worth a lot and barely used.
Because garage sale buyers are seeking “almost free” deals. They are not looking to receive 30% off a barely used BBQ. They want to spend $25 for a BBQ. They are not looking to spend $100 on a once used Kate Spade bag. They are looking for purses that cost $5.
Deal seeking connoisseurs will absolutely spend all day scavenging sales for these deals…leaving your fancy undervalued goods sitting on the tables in your garage until you either lower the price or close up shop…
The same is often true if you rely on job sites for your prospecting. Sure, a few copywriters have made great money on Upwork and the like…but more often I hear of freelancers tell me the horror stories:
And the freelancers put up with it because they fear retaliation of bad reviews, and because they simply do not know a better way to sell themselves.
To make great money as a freelancer and create real freedom for yourself, you MUST master the skills of prospecting, networking, pricing, selling and wowing your clients.
You know you have the copy chops, but are you a master connecter? Do you know how to price and sell yourself with ease? Can you identify and target only those clients that will deeply appreciate and gratefully pay top to dollar for your copy? Is your website filled with persuasive testimonials? Are most of your sales from repeat customers and referrals?
If you answered “no” to any of these questions…do yourself a favor today and subscribe to my list. I teach all of this and so much more in my free daily tips.
(SUBSCRIBE BUTTON can be found on the side bar)
Get MORE out of your copy career. Let me entertain you, delight you, and help you make more money!
Until tomorrow my friends…
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Full disclosure: I spent two full years of “entrepreneurship” focused on “not running out of money.”
Like…every waking moment I worried about going broke.
I worried about overspending.
I worried about which market I could make the most money in the fastest to get to the lazy lifestyle of financial freedom before I went broke.
What do you think happened?
I ran out of money. That’s what happened.
And ONLY AFTER I RAN OUT…after 2 years of learning, and personal development, and studying, and hoping, and praying, and researching, and spending money on all the peripheral things to a business (business cards, website builds, domain names, branding, training, more and more training, book buying, etc.) did I FINALLY decide to actually do the thing that would create the money:
Selling creates the money.
Producing results creates even more of the money, because people rehire and refer people who produce results.
Money is NOT created by the fancy business card, or domain name, or website, or logo…
Money is created by having a product or skill someone needs, and letting them know you are willing to provide it for a price (selling).
When I first started, I had to price my copy very low so people would take a chance on me, but I could not give it away for free – because I was broke. And also because people don’t value free.
When I focused on making money instead of running out of it…money was made. But not because of the Law Of Attraction. Not because I willed it or visualized it to be so.
Money came because I sold my value to people who needed it. First to people who knew, liked and trusted me, then to people who wanted similar results.
My first lesson to people who coach with me is…stop getting ready to get ready and DO THE THING. Do the thing that will bring in money. Today.
I am doing the thing right now…emailing daily to give help you so you will ultimately know, like and trust me enough to eventually buy something from me: a program, or coaching, or a spot in my mastermind.
Speaking of which, I will soon be opening registration for my group coaching and mastermind program Copy Confidential Collaborative. The beta group is going to be seriously cheap…and you will be grandfathered at the low rate for a full year if you stick with it.
You will also become a far better marketer, copywriter, networker, and seller as part of the group than if you go it alone. Stay tuned!