Tag Archives for " prospecting "
Last week, a daily email subscriber and friend of mine, Monique Nelson, sent a message with a HUGE and TIMELY tip for a magnificent way to connect with speakers and influencers at conferences.
I’m in post-conference follow up mode right now! Reading this email got me to wondering…as the conference QUEEN, have you ever volunteered at an event? If not, I suggest you give it a try at least once. It will be an entirely NEW experience for you.”
She then followed with a copy of a post she made about her experience in the green room at Social Media Camp…meaning her job was to socialize with the speakers.
Just a few of the perks of the job: connecting with 17 of the 50 influencers and speakers in 1:1 conversation, influencers asking her for advice and selfies, attending the conference for free and receiving a huge wealth of connection in return.
If you ever feel fear about going to a conference alone, volunteering truly is a perfect remedy. Yes, you have to work…and sometimes hard…and you don’t always get to listen to the conference (you sometimes are assigned to jobs outside the main room).
You do have a job and a purpose, and because you’re wearing the conference shirt, people come up to you to talk…so no need to work your way into conversations or stand around looking lost (often a treacherous nightmare for introverts).
And once you meet all those influencers and speakers and high quality prospects?
It’s up to you to follow through.
I just closed over $8,000 of new business last week from 2 new clients…one I met at a conference in December. One through a connection I met at a conference in April.
I know of which I speak…and I’d love to show you precisely how I turn a chance meeting or a lunch or a late night conversation at an event into cold, hard cash in my account.
Click here to grab your seat for my live, online, interactive workshop…DEEP DIVE INTO FOLLOW-UP, and I’ll show you my ways. (May 23 at 5pm Pacific and recorded for those who can’t make it)
This workshop is a steal at $97, and until midnight Pacific time you can get in for $47 Seriously…imagine the gains in sales you can create learning my follow-up system…
CLICK HERE to grab your seat.
Lindsay “Conference Queen” Sacks
If you met your ideal perfect client tomorrow at a random party, coffee shop, or event….wouldn’t you want to know exactly how to follow up and close the deal without sounding desperate or salesy or awkwardly aggressive?
If yes..my DEEP DIVE INTO FOLLOW-UP is the best $47 you will ever spend.
CLICK HERE to grab your seat
A special thanks to Monique Nelson for her massive tip!
The book of face…Facebook…2 days ago I see a “rant post” from a copywriter friend of mine, a friend with 15 years of experience writing words that persuade people to part with their cold hard cash.
His rant is about the guru market and how full of shyt many of them are…how they aren’t doing what they say they do or making what they say they make, and it was making him damn near sick!
An existential marketing crisis to be sure.
How can one write words that persuade people to part with their cold hard cash when, in one’s heart, they know the guru and his program are built on lies?
I believe every marketer will hit the wall my friend hit the other day…
What I reminded him, and what I remind you now, is CLIENTS ARE EVERYWHERE.
Every type of business.
All need copy.
Now, you may be thinking, “Lindsay, if this is true, why can’t I find clients?”
To which I say…you can.
I was luxuriating by the pool this weekend reading fiction and “taking time off” when I received not one, but two, inquiries from business owners I had met weeks ago: One at a conference and another at a restaurant in an airport.
We met, I continued the connection on Facebook, commenting on posts, sending a link or two I thought may interest them.
When they were ready for a copywriter, who did they call? The one they knew, the one who committed to stay in contact and followed through.
Although luxuriating by the pool, I answered the calls, and within an hour, I had a few extra thou in my sacks o’cash.
Neither of these clients are in my “ideal niches” and neither of the engagements are my normal high-4 to low-5 figure full launches.
So what? The clients and I connected, their industries are interesting and new. And I believe in what they’re selling and in them.
You never need to stick to one thing. You can branch out, add to your repertoire, sing a new tune.
Clients are everywhere.
Connect and sell!
Only a few more days to grab a critique and edit of your sales page (or any other piece of copy…up to 10 Word Doc pages) PLUS a 1 Hour Debrief and Strategy Session with me, for only $500, 50% off my regular price.
Price increases May 1.
Don’t miss this opportunity to discover how your copy can become the persuasive masterpiece you need it to be.
I woke up in a dark and cloudy mood today…one that seriously does NOT match the bright and sunny day in San Diego. Thus…I have all the shades drawn and have taken a vow of verbal silence until the clouds lift.
Sadly for you, my silence does not extend to my fingers on a keyboard.
Instead of the tyrannical rant stewing in my chest, let’s look on the bright side.
Lots of emails came in yesterday responding and asking deep questions about my conference-connect techniques.
Warms my little heart to see you all are paying attention, because sometimes I feel I am sending my words into a black hole abyss of nothingness.
For you, my friends, I decided to put together a little mini series on winning conferences.
Now, I actually speak on this topic from time to time, so my emails will be but a snippet of the power of conference connecting…
And, if you follow just these snippets you will have far more sales, referrals and prospects for your coaching, copywriting, consulting or other kind of one-to-one or one-to-many business.
Before we dive in, a word about the word “conference” – I am using this word because I personally attend conferences as my main peer-to-peer networking…but you can interchange the word with “mastermind”, “meet-up”, “networking event” or whatever…the same principles apply.
I only want to share my client connecting ways if you are really going to apply what you learn.
Will you agree to attend ONE event within a month of the series to practice these techniques, connect with prospects, and share your results with me?
If you commit, I’ll commit!
Lindsay “Soon I will be selling this conference connect method for cash” Sacks
Covered head to paw in long, thick, black and tan fur, the love of my life is one hairy beast.
Tipping the scales at over 80 lbs, he’s a big boy…and handsome as heck, especially when he smells like vanilla and shines like the sun.
Still, when I checked out the website for a new pet cut salon, I balked at the price. $90! Plus a tip! His hair cut, a shave no less, costs more than my own!
And then…right on their home page, a link to an article entitled “Why your dog’s groomer charges more than your hairdresser” with reasons like
You get the idea…
As a copywriter (whether professionally or for your own business) understand that blog posts should never be “just content.” Otherwise, you’re wasting your readers’ time and your own.
Blogs are often treated as the red-headed-stepchild of copywriting, often for good reason. Blogs generally do not create a “direct response” so their impact on sales is often near impossible to quantify. Far too many “writers” charge far too few pennies to flood the interwebs with mediocre and meaningless blog posts, so the art of content becomes devalued.
Don’t waste your prospects’ or customers’ very limited attention on fluff.
CHUCK your content unless it is infotaining (ie. not boring), relationship building (builds know, like and trust) and does at least one of the following:
Done properly, blogging (just like daily email) can be an intensely persuasive method for attracting potential customers, spreading your influence and differentiating yourself against the drivel.
A good blog (just like a good daily email) can create long term readership, referrals (shares) and rapport. Rapport builds trust…and trust builds sales…and sales bring the sacks o’cash.
Mind bloggingly yours,
Lindsay “Never Waste A Website Visit” Sacks
Want to see the rest of the dog blog? It’s here.
Not to be all woo woo goo-roo here, but I truly believe to have success in business, you MUST be a giver. A giver of your time, your influence, your wisdom, your connections.
Take my dear friend and business associate, Mitch Russo.
Mitch is a very successful serial entrepreneur and master CEO business consultant, who helps some of the top earners in the world create certification programs, grow and streamline their operations, and leverage their existing business actions for greater return on investment.
He is always looking for ways to introduce his business associates to others who may enjoy them, help them in their next projects, or add some sort of value or interest to their lives.
In short…Mitch is a giver. He gives of his connections and his knowledge and, in return, people like and trust him enough to introduce him and recommend him to some of the biggest names in the world.
People like Tony Robbins and Intuit and Chet Holmes…and many more.
Mitch and I met in a high level mastermind last year…one that cost 5-figures to join…and one couldn’t really afford at the time.
Connecting in that mastermind, with Mitch and others, is one of the many reasons I always encourage people to STRETCH to make investments in themselves. That same mastermind I couldn’t really afford to join has created more wealth and business for me than I paid by a factor of 3…and it’s only been a year.
Listen, online and email marketing is an incredible way to get your message out, to listen to people, and, yes…even to create personal and lifelong connections for yourself.
Yet, it is only one way to sell your wares…and for freelancers or those selling one-to-one, online marketing is not always the best way.
*GASP, OMG, Lindsay, You are A COPYWRITER…are you seriously saying that?
Becoming a connector of people by providing thoughtful introductions based on business needs, common interests, similar location, family heritage, etc. will begin to build the bond necessary for REAL relationships.
Similar in principle to content marketing (where you give of your knowledge to create an instinct of reciprocity with your market resulting in sales later on)…
ideal for generating goodwill between you and those you connect, while helping those in your circles reach their personal and professional goals.
Imagine your group of close friends. Your inner circle. Make a list.
Now imagine 10 people you just met, be it at a conference, online, or whatever. Make a list.
Finally, make one connection. Perhaps you recently met a very talented floral designer at your local coffee shop, and someone in your inner circle is planning a party.
Or, perhaps your trusted virtual assistant needs more hours, and you recently met someone at a conference who has a very fast growing business and needs leverage.
Or maybe you met a freelance copywriter who would benefit from my coaching, my deep dives, or my daily emails…
INTRODUCE THEM. See how quickly just one, thoughtful introduction helps grow your own connections, and with it, your own prosperity.
More on connecting for success to come…
Lindsay “Links you like a Lego” Sacks
If you gave me 5 minutes for my survey above, THANK YOU. Your survey responses brought interest and intrigue into my life, and I’m glad to know you better.
The average time to complete was 4.44 minutes. (LUCKY!) And your honesty will help me give you exactly what you want to help your business grow.
Win/Win my friend…win/win.
I am writing you this email from my couch.
I just cancelled on a date with a guy that is cute, but a bit overly encumbered with children for my personal dating needs…
I am 10 hours deep into a 24 hour intermittent fast, so I can maybe squeeze into some form of non-elastic wasted pant for Digital Marketer’s Traffic and Conversion conference this week…
And I am reading the book Never Eat Alone by Keith Ferrazzi (if you have not read it…it’s a top 10er so go get it).
So…to repeat, I flaked on being physically with a human to fast and read about the importance of connecting with people over meals.
OK, the title of the book isn’t totally literal, but still…
But coaching and training shouldn’t be.
I see far too many mentors and coaches taking advantage of people, selling promises of accomplishments they have not yet reached.
The coaches make the promised six figures or (ugh) 10x their investment simply through selling the coaching.
Alanis Morissette* would have a field day with those guys…Don’t ya think? Yeah…I really do think.
Mentors and coaches should have accomplished what they are showing you how to accomplish.
As I have and do with my own programs.
Still I will freely admit that my purpose behind Copywriter Confidential Collective is slightly ironic…
The reason I decided to create programs for new copywriters and freelancers (and anyone who sells a 1:1 service) is simple, yet…
I want to show you how to succeed…
Because the more I am surrounded by success, the more success I have.
Back in my corporate days and into my freelancing days, I was mentored, coached and trained in the exact skills I am now using to attract and retain copy clients.
I have spent my adult life studying connection, attraction, promotion, sales, persuasion, and client retention…along with whatever my main superpower was at the time (finance, marketing, copy)
By paring down all of the valuable lessons I’ve learned, and sharing the BEST of the BEST with you…
I become reinvigorated.
The tools in my shed get sharper.
I find the principles among the tactics.
My writing gets better.
My team of referral copywriters becomes far stronger.
And best of all, I feel good and you feel good and we do happy dances (alone, in our own privacy) together.
One of my mentees just landed the biggest deal of his career. Guess who got to do a happy dance that day….ME!
I can only keep what I give away…and I’ve tried to keep this program affordable for all (without losing my shirt in the process).
Head over to the CCC page before all of the seats are filled.
(Editor note: REGISTRATION CLOSED ON March 10, but you can get on the wait list here)
Cheers to a win/win!
P.S. If you missed yesterday’s FAQ video…check it out here.
**Millenials: Alanis Morssette was a popular 90s singer
A few years ago, my now ex-bf and I decided it would be “fun” to sell our stuff out of my garage one Saturday morning.
The fact that we were bored enough to need the entertainment of a garage sale when both of us were making tons of dough might have been my first clue to our impending doom…
Garage sales are a ton of work and rarely lucrative, even if your wares are worth a lot and barely used.
Because garage sale buyers are seeking “almost free” deals. They are not looking to receive 30% off a barely used BBQ. They want to spend $25 for a BBQ. They are not looking to spend $100 on a once used Kate Spade bag. They are looking for purses that cost $5.
Deal seeking connoisseurs will absolutely spend all day scavenging sales for these deals…leaving your fancy undervalued goods sitting on the tables in your garage until you either lower the price or close up shop…
The same is often true if you rely on job sites for your prospecting. Sure, a few copywriters have made great money on Upwork and the like…but more often I hear of freelancers tell me the horror stories:
And the freelancers put up with it because they fear retaliation of bad reviews, and because they simply do not know a better way to sell themselves.
To make great money as a freelancer and create real freedom for yourself, you MUST master the skills of prospecting, networking, pricing, selling and wowing your clients.
You know you have the copy chops, but are you a master connecter? Do you know how to price and sell yourself with ease? Can you identify and target only those clients that will deeply appreciate and gratefully pay top to dollar for your copy? Is your website filled with persuasive testimonials? Are most of your sales from repeat customers and referrals?
If you answered “no” to any of these questions…do yourself a favor today and subscribe to my list. I teach all of this and so much more in my free daily tips.
(SUBSCRIBE BUTTON can be found on the side bar)
Get MORE out of your copy career. Let me entertain you, delight you, and help you make more money!
Until tomorrow my friends…
This is a DAILY email list. By clicking above you agree to receive daily infotainment and promotional emails from Lindsay Sacks.
An old subscriber to my email list, a man who unsubscribed immediately upon learning I would be sending daily emails, felt it necessary to give me a piece of advice before leaving.
“Nobody wants to hear from you every day”
I’ve also had clients really worried they would turn off their own large lists if they begin to email more than the boring ONCE A WEEK newsletter, fearing unsubscribe doom, yet acknowledge they love my daily emails.
No need to fear my dears.
I learned this early on from my email mentor Ben Settle (the rockstar of all things email marketing)…. you will become closer to your list, more endeared, more worthy of their hard earned dollars if you nurture the crap out of your relationships.
For me, that means talking to you daily. Letting you in on my secret marketing tips and why I do what I do.
I want you to succeed.
I want to bring levity into your life.
Like I did for subscriber Leah, who sent me email love just this week:
“I just had to thank you for this email…LMAO”
The moral to the story is this, my friend:
Never ever worry about unsubscribes. Never listen to those who tell you “no one wants to hear from you every day.”
Your tribe, your ideal clients, your unique audience wants to hear from you, learn from you and, yes, they even want to buy from you.
Go forth and nurture your tribe,
I always love to hear from you…let me know what you are enjoying and what you need help with. Thank you for being a part of my tribe.
I’ll never forget the day my friend Dane Maxwell blew my marketing mind. He told me he had discovered each of his multi-million dollar business ideas, and learned precisely how to sell them, by “cold calling people on the phone.”
An audible gasp could be heard around his living room as each of us, in our own minds, imagined using our cell phones to call living beings and ask them probing marketing questions.
I was at Dane’s house for a women’s group he hosted each week (for free!) to teach us how to sell from a place of power and intuition, and charge what our services were worth. To this group, the idea of cold calling to test the market was not only foreign – it was downright terrifying.
Still…there is NOTHING as powerful as a one-on-one conversation with your ideal client to understand precisely what they need from you and how to sell it.
If you are truly curious, know the right questions, and actively listen, even 10 minutes with your ideal client is enough time to discover a brilliant million-dollar idea…
Just ask Dane…in one 10-minute call he built a relationship with the person who not only gave him the raw idea for what became a multi-million dollar software product, but also became his first tester, investor and client.
So…just what are the right questions?
I have created a script…derived from the notes I took all those many months ago sitting at Dane’s feet, learning from the true master of sales and product development himself. Alas, I can only share it with subscribers. Subscribe using the opt in box on the right…and send me an email once you do and I will send you the script personally.
Now OWN THAT PHONE and Dial Like Your Finances Depend On It! They very well might.
P.S. Find more about Dane here.
Deep inside me, a struggle is brewing. It’s a struggle between my introverted writer and my extroverted social butterfly. If I’m totally honest, it’s been brewing for quite some time…like since I was 4.
The struggle sounds a little like this:
Myers Briggs says I’m an introvert (and I could not agree more), but in the right setting (conferences, events, fitness classes) I am the life of the party and the social-est of butterflies. I can work a room, no doubt.
Why am I telling you this and what does it have to do with marketing???
And by chat rooms, I do NOT mean FB groups. I mean those old school chat rooms, away from the prying eyes of social media and your great aunt Betty.
Here’s the thing…No matter what, on social media, you will get the persona people want you to see. Can you do incredible market research there? One hundred thousand million billion percent. Especially places like FB Groups and YouTube comments…
But those old school chat rooms…there is where the real passion lies, where you can see someone tear apart or obsess on a product or service , where you can engage with people you would never otherwise meet, on a one-on-one level, and really ask the questions you want to know:
You get the picture. Anonymity behind a screen and (even better) a screen name is like Jim Carrey’s honesty spell in Liar Liar.
Does this tip take a bit more work than the Social “stalking” or GTS? If you’re like me and not really adept at navigating chat rooms, it does…but the results are worth every moment. THIS IS WHERE THE MONEY IS…this is the one way mirror of the ad agencies of old.
This is KNOWING how your market feels, what pressures they are under, how they speak about their truths, what exactly they want and don’t want.
And, let’s put that greater effort into perspective here…you still don’t have to put on pants.
Another thing you don’t have to put on pants for…the monthly 3 hour deep dive, no holds barred, critique and training calls…just one of the incredible perks you receive as a member of Copy Confidential Collective.
Get in line for the no obligation waiting list to be one of the first 10 by clicking this link (there is only a Thank you page on the other side…my tagging system does the rest).