Tag Archives for " Products "

April 25, 2017

The Transformation and The Stuff

transformation

You desire for your wallet explode under the strain of the sacks o’cash generated by your incredibly crafted copy…right? Riiiiight?

Chances are your offer needs a revamp, an overhaul, a makeover.

I say this from vast experience in offer redesign….your heart is in the right place, but your positioning is all wrong.

If your offer has bullets like these, your shots are whizzing by your mark:

  • Six Weeks of One-on-one calls
  • Eight modules created to walk you step-by-step through an intensive purpose discovery process.
  • 27 Self-exploration exercises that challenge you to look at yourself a new way
  • Lifetime access to an online e-course for learning at your own pace

The above bullets were taken from the offer section of real sales letters. And some sales letters were pretty good…

Until the reader reaches the offer section…and finds the “how” rather than the “what”…

Womp womp.

Irresistible offers do NOT focus on the “how”…the method of delivery is largely irrelevant to why people buy.

As Jeff Walker, creator of Product Launch Formula, puts it “Your offers is about the transformation FIRST, plus a little about the stuff.”

None of the bullets above talk to transformation. Sure, the sales letters leading up to the offer often did a decent job describing the “why” behind the program (some better than others), but all totally lost it at the most crucial place…the offer!

Here are examples of how to improve an offer about “stuff”:

“Six weeks of one-on-one calls” could be “Together, we will develop a concrete action plan to reach your goal weight and ongoing accountability in a series of six one-on-one coaching calls.”

“Eight modules…” could be “You will want to bound out of bed each morning with a smile, make more money with less struggle, and eliminate procrastination in your daily life when you invest your effort into this intensive purpose discovery process.

See what I mean, jelly bean?

Try this game with the other two…or even with any offers you see on the internet.

Remember to keep those transformations Specific, Concrete, Measurable, Tangible and Verifiable.

I’d love to see what you come up with…

Lindsay

A better way to sell your copy…

cheap copy

A few years ago, my now ex-bf and I decided it would be “fun” to sell our stuff out of my garage one Saturday morning.

The fact that we were bored enough to need the entertainment of a garage sale when both of us were making tons of dough might have been my first clue to our impending doom…

Garage sales are a ton of work and rarely lucrative, even if your wares are worth a lot and barely used.

Why?

Because garage sale buyers are seeking “almost free” deals. They are not looking to receive 30% off a barely used BBQ. They want to spend $25 for a BBQ. They are not looking to spend $100 on a once used Kate Spade bag. They are looking for purses that cost $5.

Deal seeking connoisseurs will absolutely spend all day scavenging sales for these deals…leaving your fancy undervalued goods sitting on the tables in your garage until you either lower the price or close up shop…

The same is often true if you rely on job sites for your prospecting. Sure, a few copywriters have made great money on Upwork and the like…but more often I hear of freelancers tell me the horror stories:

  • Getting paid $40/hour or less (after the site fees) for direct response copywriting.
  • Getting paid even less for extensive edits and critiques.
  • Haggling over payments from clients with little money.
  • Tremendous scope creep on fixed fee contracts.
  • Clients unable to drive traffic to the copy and then giving the freelancer bad reviews when the copy magically bring sales.

And the freelancers put up with it because they fear retaliation of bad reviews, and because they simply do not know a better way to sell themselves.

To make great money as a freelancer and create real freedom for yourself, you MUST master the skills of prospecting, networking, pricing, selling and wowing your clients.

You know you have the copy chops, but are you a master connecter?  Do you know how to price and sell yourself with ease?  Can you identify and target only those clients that will deeply appreciate and gratefully pay top to dollar for your copy?  Is your website filled with persuasive testimonials?  Are most of your sales from repeat customers and referrals?

If you answered “no” to any of these questions…do yourself a favor today and subscribe to my list.  I teach all of this and so much more in my free daily tips.

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Get MORE out of your copy career.  Let me entertain you, delight you, and help you make more money!

Until tomorrow my friends…

Lindsay

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