Tag Archives for " procrastination "

February 10, 2017

Make It Rain: Overcoming Creative Droughts

creative drought

I’m not a huge believer in writer’s block.

Experience has shown, my “writer’s block” is almost always “butt in seat I don’t feel like working I am too involved with procrastinating or facebook or watching TV” block.

Still, sometimes my writing is complete crap…because my creative juices are dried up. I’m in a creative drought.

And I write for a living. And I write every day. Giving into a creative drought is simply not an option for little ole me.

So, what can you do to squeeze water out of a rock? Not possible. You MUST find a way to make it rain…

Drought Buster #1: Cosmo

Headlines mess with my head. Often. And when the headlines are messing with my head…I find it hard to move forward with the sales page. Because everything must lead from the headline.

Cosmo often saves the day. Do you know that Cosmo pays their copywriters multiple six-figures JUST for front cover headlines? Cosmo headlines have the reputation as the best grabbers in the magazine biz…

So when I need some inspiration, I start there. I look at structure, and key words, and trends. I think of my own market and how I can modify their ideas to fit my clients’ businesses (most of my clients don’t quite fit the Cosmo mold).

The best part: You don’t have to buy Cosmo. If you google “Cosmo covers” the images abound. You can use current or far past issues. Doesn’t matter. Just get to headline brainstorming and you can often get the creative juices flowing.


Over the next 4 days, those subscribed to my list will receive 4 more of my favorite drought busters to make the creative rains fall….quickly, so you can get on with the business of marketing.  Want to subscribe?  Form is on your right —>

I will also be holding a contest to win one of my two FAVORITE marketing books for anyone who shares a drought buster I’ve never heard of…so stay tuned…

– Lindsay

P.S. I’m still accepting interviews for my 1:1 coaching. If you’re ready to reject your Resistance and Conquer Your Copy…schedule your interview HERE.

Sacks O’Cash Book Club Presents: The War of Art

You’d think with Sacks O’Cash coining the name of my monthly book club, I’d be recommending books about money money money. After all, I’m not called Sacks O’Cash for nothing…

Oh contrare moonfrare. I’m a former accountant, turned finance executive, turned mergers and acquisition and sales consultant of big businesses. Ultimately turned freelance copywriter totally unwilling to write in financial markets…because…burnout.

I’m also a recovering money hoarder…but that is a story for another day.

And while I believe from the deepest parts of my soul that an abundant money mindset mixed with conservative fiscal planning and deep personal financial literacy is a mix necessary to run successful business…

This month is all about one of my favorite classics…and totally unrelated to the moolah. Except, without understanding the key lessons in the War of Art, you are not gonna make moolah in the entrepreneurial game.

So, my friend, if you have not read it or have not read it for a while, it’s time to grab a cup of coffee and your comfy chair…

The Art of War teaches you to unleash the wrath upon the mental blocks that stop you from achieving every single day. You will learn all about the villain Resistance and the havoc it wreaks on your business and your soul. And you will gain the super powers to stop Resistance so you can prosper, thrive and create vast wealth and prosperity.

Sacks and Sacks O’Cash. Just as my name suggests…

No go forth…buy the book…let us diligently discuss it in our Facebook Group (click and join if you haven’t already).

– Lindsay

Unlike my reputation that precedes me, I do not have sacks o’cash laying around…I don’t count money in public and this name was given to me as a joke (because of my former profession and subsequent burnout) by a mentor of mine.

Please don’t rob me.

January 18, 2017

How To Overcome “Butt In Seat” Block

Ever have those days where you simply cannot get yourself motivated, keep yourself on task, and you go to bed that night having accomplished nothing on your list?

Of course you have.  Everyone has.

And because procrastination and blocks are such common business killers…I’m going to share a trick I have to get my butt in the seat.  It works about 80% of the time.  I’m all about the 80/20.

First…a backstory…

I’ve served time.  Hard time.

17 years of hard labor in corporate America.  Every day, I would wake up with serious dread.  I was under serious pressure, especially as I scaled the ladder to the corner office of the C-suite.  I had, at times, over 25 people reporting to directly to me, needing my input and signature on every possible piece of paper running through the joint.

I had to show up.  Every day.  Whether I felt like it or not.

When I burned the corporate boats behind me in search of a better life, I spent the good part of 2 years pretending to work on “my business.”  From the beach, when I felt like it, after playing and relaxing, maybe.

I made approximately $500 per month.  A serious problem if you live in San Diego, CA.

On the brink of asking my mom for a loan, I decided to make a change.  I started showing up every single day…from 6am – 4pm.  I did not play.  I networked, I prospected, I sold, and I wrote.  Money flew in.  I made 5-figures in my second month and I have every month since.

I got my butt in my seat.  Any block you feel…get your butt in that seat and do something that moves your business forward.  Do not take a procrastination day.  Do not wait for the mood to strike or the lightbulb to go off or the idea to be fully developed.

Get to work.

Sounds simple right.  It is.  But it’s not easy.  Butt in seat every day takes enormous will power and a real decision to move the needle on your life.  Butt in seat means you take chances, you don’t play business…you create income.

My butt in seat block came when I would not allow my talented, well-educated, intelligent adult self to borrow mortgage money as a means to live.  I didn’t need some pie in the sky “why.”  I didn’t need some enormous vision of preeminence.  I didn’t need a BHAG (big hairy audacious goal) to get me out of bed.

My goal was simple at first.  Make enough to pay my own damn bills.

My solution to “butt in seat” block:  GET BACK TO BASICS.  PERIOD.

Every time I hit a block (writer’s block, procrastination, delusions of grandeur…all really just another name for “butt in seat” block) I come back to this simple thing:

I alone am responsible for my outcomes.
I alone pay my way in the world.
It is my responsibility to pay for me and to compensate the world (with value) for the air I breathe and the resources I use.

And if you’re looking for a way to move your business forward, and you want to learn to be a better copywriter and marketer

My Copy Confidential Critique and Coaching Collective is forming soon.

Not just for professional copywriters, we will be holding monthly critiques combined with summary lessons from my favorite books and events, plus interesting speakers and an online secret group.  Every business needs great copy, and this is a simple and time saving way for hands-on learning and growth in a most crucial marketing area.

Details are coming soon, and the beta group will be limited to only 10 people…so if you are interested, click the link below and we will notify you as details emerge.


Finally a group you can share business and copy ideas with everyone securely under a cone of confidentiality.

Talk soon,

The beta group is seriously affordable and a great way to get multiple points of view, make friends and get far better at marketing and copy, without the risk of public humiliation (like on some of the FB critique groups)…if you want to improve, you do not want to miss out.