Tag Archives for " mentorship "
In every sweet new freelancer’s heart, a hope appears. A hope for their first BIG job.
Not the one off blog post or the teenie tiny splash page with three bullets and a button..
I’m talking The BIG One.
Maybe it’s a daily email retainer that pays all the business bills.
Maybe it’s the long form sales page for a high value product that pays the big residual down the line.
Or maybe it’s my personal favorite, a full funnel from paid ad to upsell (or down) with webinar scripts and 3 VSLs, and affiliate mail to boot.
It was June, and I was a freshly minted Copywriter. I’d actually minted myself, since, sadly, there is no fairy godmother of copy to sprinkle dust and make the declaration to the world on our behalf.
And by “minted myself” I mean, I announced it on Facebook. And if it’s Facebook official, it must be true.
So here I am, faced with a big job straight out of the gate…
Aside from one course and reading some books, I had natural skill and a dream.
And a vast network…
I knew I needed a portfolio fast, so I’d reached out to my Mastermind Group for leads. The job was mine the very next day, “Just send me a proposal.”
What in the world was I supposed to charge for that much work…and how much time would that actually take?
Clearly, I wasn’t gonna be a super rookie and charge by the hour.
I didn’t have a mentor to turn to at the time, but I did have ONE PROPOSAL TRICK I’d learned from business consulting…and I’d been using it for the few tiny jobs I’d had up until this point.
It is NEVER too early to start tracking your time. Before I was asked to propose on my first full funnel, I had been tracking my time as I studied and worked on a tiny smattering of mini-jobs.
I knew how long it took me to write an email.
I knew how long it took me to do client research.
Even though I’d never written one, I kind of knew how long a sales page would take based on the other stuff (although I was very light on the editing time).
Armed with just this tiny timeline, I could figure out how to price my very first job.
Here’s an example:
I knew if it took me a half hour to write a persuasive, infotaining email, and I had to write 30 of them for the launch, and I needed to make at least $100 per hour over a 20 hour “chargeable” week to live…well, my emails had to be $50 per. Right? **
And so it went. For every part of the funnel I figured out the minimum it would take for me to survive while writing.
Do not wait until you have a BIG opportunity to figure out how long things take. You will inevitably lose your shirt, and possibly your house by way underestimating how fast you can write, way overestimating the number of hours you can write in a day, and thus, charging less than you should.
You MUST track your time NOW.
It’s free to use the basics, it’s super easy and it’s available on your phone and desktop, so you have no excuse to not understand IN TOTAL how you spend your day.
Don’t make the mistake of just tracking writing time either!
You need to know how many hours you have to work for clients…how much time you prospect, read, learn…and how much time is sucked away scrolling on social.
I’m not an affiliate of Toggl…Just spreading the word on an app I love and use.
I do sometimes promote products as an affiliate (if you have one you’d like me to try, by all means, get in touch) but Toggl is not one.
** Pricing is illustrative only and is in no way indicative of my actual charge rates (or living wage rate).
I don’t just mean acknowledging a compliment by saying, “thank you” or deflecting a compliment with false modesty.
I mean do you know how to fully receive the compliment, like deep down, where perception shifts occur?
Every single solitary person I know struggles with impostor syndrome at some point in their life.
In fact, according to recent psychological research performed by the Behavioral Science Research Institute and documented in the study, The Impostor Phenomenon, it was discovered Impostor Syndrome is felt by a wide majority of people, and that “It is estimated that 70% of people will experience at least one episode of this Impostor Phenomenon in their lives” (Sakulu, Alexander, 2011).
And…it’s not just the high achievers in the workplace. Impostor Syndrome is felt everywhere.
Some will look at their kids and think, “I have no business parenting. I’m still a kid myself.”
Some will look around a corporate boardroom and think, “How did I get here? I’m way too young to be here.”
Or, some will change careers, call themselves a copywriter and think, “How do I know if I’m even any good at this?”
Many people do an incredible job of hiding their fear of being discovered as a “fraud” behind bravado, superiority complexes, and attitude. Some have done a lot of brain coaching to work through it…
I remember back in the corporate days…I was the girl sitting in the conference room, dressed up in my board of director meeting regalia of pencil skirt and matching jacket, 4 inch heels…and all I could think is, “what if they find out I’m not the woman I say I am.”
I felt about 21 inside. But I was playing a capable executive in the drama of my life.
The outside not matching the inside eventually burnt me out. Nothing confuses the mind more than being incongruent with yourself.
Here’s the good news:
Sounds super woowooooo, I know. But I promise you, if you get this part down, you can become as confident at selling your wares as Kylie Jenner is selling Lip Kits. (She made $8M in 20 minutes and broke Google mid-launch…look it up..it’s unreal.)
Back in the days of corporate life…I’d only ever focus on the one or two improvement points on every one of those terrible 360 degree reviews. The ones where they pick apart your performance once a year.
I never integrated the good review points into my psyche.
Now…I never miss a chance to do so, and neither should you.
What is the last positive testimonial or comment you received on any work you’ve done?
Do you have a file of such comments at the ready for a pick-me-up when things get rough? (Because let’s face it…every business and life has its ups and downs, even throughout the day).
Read that last comment over and over and accept it as you. Take it in front of the mirror. Read it to yourself. RECEIVE IT!
Don’t worry, my friend, I’m not going soft on you. You told me you wanted to learn how to sell more and get what you’re worth…
And I am telling you, if you do not believe in your worth, your prospect won’t either.
One way to be great is to take the course that has spurned greatness…CopyHour.
Right now, on the front page, you can take a quiz to find out The ONE Thing Holding You Back From Writing Copy That Converts. Take the quiz…and get on the waiting list for the best course I’ve ever taken about copy!
It’s not just for copywriters. If you want to learn to sell with words…it is for you.
I (practically) cried at the gym today. Real tears. As in, I had to have the following stern discussion with myself:
“Lindsay! There is no crying in the gym. You’ve gotta be tough. Think of the Olympians!”
Less than one year ago, I was in really solid shape. In this same gym, I could show up daily and rock through my workouts…lifting over 225 lbs. with my legs, more than 10 times…or lunging around the building with heavy weights overhead.
Back then, I could finish an hour long spin class. And do more things…
Today…I was fatigued to the point of nausea after only 15 minutes. At a very low pace.
I never chose to leave the gym.
My hands chose it.
First with an injury to my left thumb, then with some sort of nerve damage in my right fingers.
I could have gone back, but I didn’t. Instead, I began to write and work like a madwoman (and follow the work with ice cream and candy corn and Cadbury cream eggs).
I used pain and then rain as an excuse to stay home.
I got sick and then tired.
Enough is enough.
Thankfully, I had my trainer to return to…
The same trainer who kicked me out of the gym when my hand was broken but I would not get it taken care of…
He pushes me to finish, but reminds me to be patient. He teaches me about muscle memory and assures me I will get back to where I was.
He will not allow me to quit but he will also not allow me to compare where I am now to where I was when I was at the top of my game.
He makes me want to go to the gym, even when it is hard, even when I get nauseous or dizzy from exertion, even when I’m frustrated because I can’t do what I used to. I still want to go.
And so it must be for any coach, guide or mentor.
Whether you pay her for 1:1 coaching or whether you receive your mentorship from afar through daily emails.
As I reviewed your surveys, I noticed several things…
I felt a distinct frustration in the group…and I know you all wanted more concrete pathways to selling.
I get it. Marketing is fun but it sure is frustrating.
Happily, there is no one-size-fits-many solution to making money quickly. Sure the goo-roos will tell you their program is one way, or even a guaranteed way…but if that was so, wouldn’t everyone be doing it?
I cannot walk into the gym, have a trainer hand me the workout plan that built Arnold Schwarzenegger’s 20 something body into a 7-time Mr. Universe winner, and expect it to squeeze my 40 year old body back into a bikini like shape by May.
I need a trainer’s knowledge, his guidance, his gentle nudge when I’m tired or frustrated or just want to quit. I need to be accountable to show up and to push myself.
So too, I cannot expect one step-by-step, fill-in-the-blank tool to provide me a path to copywriting superstardom and rockstar millionairess status. I need my mentors to show me how they made it…what principles they followed to attract clients, to write converting copy, to build their expertise, their teams and their good name.
And you, my friend, do too.
The best we can do as we learn and grow is to surround ourselves with the people right in front of us on the path we wish to take…those who will mentor us and show us the way and push us through our frustration and fears.
Who will help you forge your way to more clients, better results and greater mastery of your craft?
If you are truly committed to learning to grow your copy business through networking, connecting, prospecting, selling and exceptional service and results, your mentor could be me:
I have one spot open for 1:1 mentorship and will not take on another person until after summer at the earliest… connect with me if you are interested.
I have read your comments, received your emails, and I have heard you.
Great workshops and technical emails are in the works to help you move up the ladder on your way to success…
Not to be all woo woo goo-roo here, but I truly believe to have success in business, you MUST be a giver. A giver of your time, your influence, your wisdom, your connections.
Take my dear friend and business associate, Mitch Russo.
Mitch is a very successful serial entrepreneur and master CEO business consultant, who helps some of the top earners in the world create certification programs, grow and streamline their operations, and leverage their existing business actions for greater return on investment.
He is always looking for ways to introduce his business associates to others who may enjoy them, help them in their next projects, or add some sort of value or interest to their lives.
In short…Mitch is a giver. He gives of his connections and his knowledge and, in return, people like and trust him enough to introduce him and recommend him to some of the biggest names in the world.
People like Tony Robbins and Intuit and Chet Holmes…and many more.
Mitch and I met in a high level mastermind last year…one that cost 5-figures to join…and one couldn’t really afford at the time.
Connecting in that mastermind, with Mitch and others, is one of the many reasons I always encourage people to STRETCH to make investments in themselves. That same mastermind I couldn’t really afford to join has created more wealth and business for me than I paid by a factor of 3…and it’s only been a year.
Listen, online and email marketing is an incredible way to get your message out, to listen to people, and, yes…even to create personal and lifelong connections for yourself.
Yet, it is only one way to sell your wares…and for freelancers or those selling one-to-one, online marketing is not always the best way.
*GASP, OMG, Lindsay, You are A COPYWRITER…are you seriously saying that?
Becoming a connector of people by providing thoughtful introductions based on business needs, common interests, similar location, family heritage, etc. will begin to build the bond necessary for REAL relationships.
Similar in principle to content marketing (where you give of your knowledge to create an instinct of reciprocity with your market resulting in sales later on)…
ideal for generating goodwill between you and those you connect, while helping those in your circles reach their personal and professional goals.
Imagine your group of close friends. Your inner circle. Make a list.
Now imagine 10 people you just met, be it at a conference, online, or whatever. Make a list.
Finally, make one connection. Perhaps you recently met a very talented floral designer at your local coffee shop, and someone in your inner circle is planning a party.
Or, perhaps your trusted virtual assistant needs more hours, and you recently met someone at a conference who has a very fast growing business and needs leverage.
Or maybe you met a freelance copywriter who would benefit from my coaching, my deep dives, or my daily emails…
INTRODUCE THEM. See how quickly just one, thoughtful introduction helps grow your own connections, and with it, your own prosperity.
More on connecting for success to come…
Lindsay “Links you like a Lego” Sacks
If you gave me 5 minutes for my survey above, THANK YOU. Your survey responses brought interest and intrigue into my life, and I’m glad to know you better.
The average time to complete was 4.44 minutes. (LUCKY!) And your honesty will help me give you exactly what you want to help your business grow.
Win/Win my friend…win/win.
I am writing you this email from my couch.
I just cancelled on a date with a guy that is cute, but a bit overly encumbered with children for my personal dating needs…
I am 10 hours deep into a 24 hour intermittent fast, so I can maybe squeeze into some form of non-elastic wasted pant for Digital Marketer’s Traffic and Conversion conference this week…
And I am reading the book Never Eat Alone by Keith Ferrazzi (if you have not read it…it’s a top 10er so go get it).
So…to repeat, I flaked on being physically with a human to fast and read about the importance of connecting with people over meals.
OK, the title of the book isn’t totally literal, but still…
But coaching and training shouldn’t be.
I see far too many mentors and coaches taking advantage of people, selling promises of accomplishments they have not yet reached.
The coaches make the promised six figures or (ugh) 10x their investment simply through selling the coaching.
Alanis Morissette* would have a field day with those guys…Don’t ya think? Yeah…I really do think.
Mentors and coaches should have accomplished what they are showing you how to accomplish.
As I have and do with my own programs.
Still I will freely admit that my purpose behind Copywriter Confidential Collective is slightly ironic…
The reason I decided to create programs for new copywriters and freelancers (and anyone who sells a 1:1 service) is simple, yet…
I want to show you how to succeed…
Because the more I am surrounded by success, the more success I have.
Back in my corporate days and into my freelancing days, I was mentored, coached and trained in the exact skills I am now using to attract and retain copy clients.
I have spent my adult life studying connection, attraction, promotion, sales, persuasion, and client retention…along with whatever my main superpower was at the time (finance, marketing, copy)
By paring down all of the valuable lessons I’ve learned, and sharing the BEST of the BEST with you…
I become reinvigorated.
The tools in my shed get sharper.
I find the principles among the tactics.
My writing gets better.
My team of referral copywriters becomes far stronger.
And best of all, I feel good and you feel good and we do happy dances (alone, in our own privacy) together.
One of my mentees just landed the biggest deal of his career. Guess who got to do a happy dance that day….ME!
I can only keep what I give away…and I’ve tried to keep this program affordable for all (without losing my shirt in the process).
Head over to the CCC page before all of the seats are filled.
(Editor note: REGISTRATION CLOSED ON March 10, but you can get on the wait list here)
Cheers to a win/win!
P.S. If you missed yesterday’s FAQ video…check it out here.
**Millenials: Alanis Morssette was a popular 90s singer
Each time I’m at a loss for words, I turn to the greatness of others.
After writing over 50 emails in the past week…I have found myself at a loss for words. So I turn to my childhood friend, author of a favorite book I’ve read countless times:
A Fable from Ole Aesop:
Two men were traveling together, when a Bear suddenly met them on their path.
One of them climbed up quickly into a tree and concealed himself in the branches.
The other, seeing that he must be attacked, fell flat on the ground, and when the Bear came up and felt him with his snout, and smelt him all over, he held his breath, and feigned the appearance of death as much as he could.
The Bear soon left him, for it is said he will not touch a dead body.
When he was quite gone, the other Traveler descended from the tree, and jocularly inquired of his friend what it was the Bear had whispered in his ear. “He gave me this advice,” his companion replied.
“Never travel with a friend who deserts you at the approach of danger.”
Rather than blast the false prophets, the fly-by-night “gurus”, the thieves and fake friends dying to take advantage of you and then run off at the first sight of danger (after you’ve given them your credit card number, of course)…
I offer you this more positive tip of the day:
Consistency of action, progress, growth and support.
Don’t desert your plan at the first sign of danger of failure…instead stick with your gut, commit to what’s possible, reconcile when necessary, move forward with purpose.
And when you get frustrated, down, stuck…remember, you are not in the game of business alone. Ever.
After all, I am only an email away.
Now allow me to borrow a little bit of greatness from you…
Send me a subject line you’d love for me to use, and if I do, you will win a $10 Amazon Credit. Only available to members of my mail list – CLICK HERE to sign up