Tag Archives for " marketing tips "
A few times a week, I leave the security of my computer and I take a walk with my dog, Buddy, on a path near my home, overlooking the ocean.
During these walks, I talk with Buddy (out loud, like a mad woman) about what my desires are for life and business. We talk in detail…from the next client or connection I’d like to make, to an inspiration I need to finish a sales page, to any fears that seem to be cropping up for me, to my to-do list for the day.
My mother tells me I’m odd. And this probably does sound odd. Especially to others on the path (just kidding…there are rarely others on the path in the middle of a weekday).
What happens as a result of these talks is nothing short of FULL ON WOO:
I get what I ask for. Often.
Just the other day, I was pontificating about finding some connections in virtual reality…getting into that writing market.
Not one hour after the walk, a connection I made at PLF Live (a conference I attended in April) contacts me, and refers me to a new client in the VR space.
I constantly see people suffering from lack of money or clients…and I have taken my introversion and learned to master the most potent skill for generating wealth, joy, happiness and a prosperous life: Connection.
Connection is a controllable force of business power.
If you can discover and master the skills to connect, prospect, sell, and maintain relationships,…you will always have the resources available to thrive in business.
Follow-up is the difference between a conference friend and a client or lifelong mentor or referral partner. And MOST do not do it….even the charismatic, extroverted, popularity contest winning people fail when it comes to follow-up…leaving their connections at the conference to whither and die.
On May 23, 2017 at 5pm Pacific…you are invited to an online, interactive Zoom workshop focused on follow-up – Turning Conference Connections into Clients, Partners, Mentors and Colleagues.
The cost is only $97 for the 90+ minute event…a nominal cost considering the return you can get from just one successful follow-up.
My follow up process has earned me a waiting list of five figure clients, mentorship and confidants, and prosperity partners all over the world.
And it can do the exact same for you.
Yesterday, a newer member of my elite email list unsubscribed.
This, in and of itself, is no big deal. While my rate of unsub is Antartically low, it happens. To be brutally honest, I don’t really even notice.
But this member notified me, basically stating he was leaving because he was “sick of me selling in my emails.”
Holy Crap! I hope he isn’t a business owner, copywriter or marketer…
I love writing and sharing my tips of the trade with you, but I don’t give out my hard won wisdom for free. After all, you are a powerful business owner…not someone needing handouts and freebies.
Instead, I’m participating in the fine art of email marketing (and I hope you taking my example and others, and are doing the same with your lists).
I write emails to build a relationship with you…daily emails carefully crafted to bring you serious strategies you can use right away to build your influence, excellence, and make cold hard cash.
What my friend the unsub didn’t seem to understand is this:
Email marketing has an ultimate goal…turning a prospect into a happy, successful client.
Email marketing builds a camaraderie. We learn about each other. I email you…you email me.
When it’s time for me to make you a super valuable offer, you know me, you trust me and the quality I bring, and therefore you are hopefully excited to buy my offer
After all, I’ve proven to you I will go above and beyond to give exponentially more than the price I charge,
Take, for example, my latest offer for Deep Dive Into Mastering The Art of The Follow-Up where I share conference follow-up strategies that will score you friends, clients, and referral partners for years to come.
When you attend live on Zoom, you can ask me anything you’d like about the entire conference connecting series. We will walk through your specific scenarios as well as the content I’ve prepared.
I will give you the exact organization and connecting method I have used to close over $100K of freelance writing business in my first 6 months of freelancing, all from people I met at conferences.
The same exact strategy I used to close 6-figure deals in my consulting business.
I’m charging $47 until May 12. Then, it’s $97.
How much can you make from one strategic connection? 20x that? 50x? 100x? More?
Sounds like a win/win to me. Join us on May 23 at 5pm Pacific (or you can get access to the recording and email me the Q&A).
Never let a great connection slip or money making opportunity through the cracks due to lack of skillful follow-up. Ever. Again.
Lindsay “Shakin’ My Money Maker” Sacks
You desire for your wallet explode under the strain of the sacks o’cash generated by your incredibly crafted copy…right? Riiiiight?
Chances are your offer needs a revamp, an overhaul, a makeover.
I say this from vast experience in offer redesign….your heart is in the right place, but your positioning is all wrong.
If your offer has bullets like these, your shots are whizzing by your mark:
The above bullets were taken from the offer section of real sales letters. And some sales letters were pretty good…
Until the reader reaches the offer section…and finds the “how” rather than the “what”…
Irresistible offers do NOT focus on the “how”…the method of delivery is largely irrelevant to why people buy.
As Jeff Walker, creator of Product Launch Formula, puts it “Your offers is about the transformation FIRST, plus a little about the stuff.”
None of the bullets above talk to transformation. Sure, the sales letters leading up to the offer often did a decent job describing the “why” behind the program (some better than others), but all totally lost it at the most crucial place…the offer!
“Six weeks of one-on-one calls” could be “Together, we will develop a concrete action plan to reach your goal weight and ongoing accountability in a series of six one-on-one coaching calls.”
“Eight modules…” could be “You will want to bound out of bed each morning with a smile, make more money with less struggle, and eliminate procrastination in your daily life when you invest your effort into this intensive purpose discovery process.
See what I mean, jelly bean?
Try this game with the other two…or even with any offers you see on the internet.
I’d love to see what you come up with…
Warning: This email includes praise for Tai Lopez…viewer discretion advised.
Love him or hate him, no one can deny the marketing success of Tai Lopez.
I used to rally against this guy. He seemed so full of crap with is garage and his books and his Mensa membership and his over the top attitude…
I worried about his message to the young people of the world…I worried about those following him expecting massive success with garages full of Lamborghinis and pockets full of cash…and falling way short.
A walking conspiracy theory, many believe his entire persona is made up…that he is the face person of an evil genius set up to steal money from America’s youth in exchange for infotainment and a promise of riches if only they apply his teachings.
I met Tai at T&C, and not just in the “I saw him walking and got a selfie” kind of way.
I actually met an old roommate of his from his days as a new marketer, and got to hang out with him and his entourage (which included a videographer and several bodyguards, along with car guards for his orange and black Lambo) for about 30 minutes.
Just hang out. Not talk shop, not hear a speech…just hang in the VIP room and shoot the shyt.
Outcome: I think the guy is legit. I signed up for his list. Love him or not, he is definitely smart as a whip about business, finance and marketing.
And he garners a LOT of respect from those in the VIP boardroom…far from the haters in the general T&C population.
Not to mention, his Snap Chat game is hard core (I tried to copy his phone handling skills and dropped mine about 10 times).
Now, I’m not just telling you all of this so you’ll think I’m super VIP by association. I’m telling you this because Tai gave a tip at one of the parties around town, and I want to pass it along to you.
Edutainment (or infotainment) will be the ONLY way to sell as we move forward into 2017 and beyond.
People are tired of boring benefit bullets or educational facts. They want to be delighted, entertained, and told a story.
Sure, you have to provide the info…but it must be combined with the ‘tainment to caputre the audience’s scattered attention and allow them to leave their lives for a while and listen to you.
In tomorrow’s email I am going to share some slides straight from the Traffic and Conversion stage showing you the precise storytelling formula that works to infotain and delight prospects…and leads them straight to your shopping cart.
In the meantime, can you cruise over and give me a like on my Facebook page. I’ll love ya for it.
I know, I know. I’ve failed you these past few days, as I hustled around Traffic and Conversion summit with nary a moment to write my daily email.
And I will do my best to never let it happen again.
Even though it will…because I’m human, and life is an unpredictable stream of events that even an autoresponder can’t always solve.
LUCKY FOR YOU…during those days I went missing, I gained a deeper knowledge of selling, prospecting, networking and, of course, copywriting and digital marketing (and all the ways money can be made with both)…
And, as you know, ALWAYS and FOREVER, or as long as you’re here, my gain is your gain.
***** TIP OF THE DAY ******
Listen here virality seekers…If you want to get social proof for your social media offer (likes, happy faces, mad faces, engagement!!!!) you MUST STOP THE SCROLL.
Words do not stop the scroll.
Images do. Video does. (Lame videos where you waive your hands trying to get people’s attention do not so refrain from that nonsense please).
How do you find the images that stop the scroll?
Go scroll through your feed on your social media network of choice.
See which images catch your eye.
Examine the colors, the placement of the key focal point, whether there are humans in the picture, where the humans are looking, the scene, the feeling the scene gives you.
Rinse and repeat and keep a list.
Find or take an image with similar characteristics, which resonates with your message and what you want your prospect to do. NOTE: if you find one, make sure you pay for it!!!!
Test several with your copy. Notice which work and which don’t and the differences between those that work and those that don’t.
You know if they work by the engagement…NOT necessarily the opt-ins or sales at first. But engagement here gives social proof, and social proof will bring the opt-ins and sales.
Add money to those that work, discard those that bombed.
Images in social media ads are EVERYTHING because they stop the scroll so a person will read the message. This is not a place for subtleties. Be BOLD.
I paid only $25 to promote my linked post below, and the engagement I received made me over $350 already! People LOVED the picture.
Check it out in it’s natural environment, and while you are there, please like my page (and the image) and help me grow my social proof as I grow yours 🙂
Each time I’m at a loss for words, I turn to the greatness of others.
After writing over 50 emails in the past week…I have found myself at a loss for words. So I turn to my childhood friend, author of a favorite book I’ve read countless times:
A Fable from Ole Aesop:
Two men were traveling together, when a Bear suddenly met them on their path.
One of them climbed up quickly into a tree and concealed himself in the branches.
The other, seeing that he must be attacked, fell flat on the ground, and when the Bear came up and felt him with his snout, and smelt him all over, he held his breath, and feigned the appearance of death as much as he could.
The Bear soon left him, for it is said he will not touch a dead body.
When he was quite gone, the other Traveler descended from the tree, and jocularly inquired of his friend what it was the Bear had whispered in his ear. “He gave me this advice,” his companion replied.
“Never travel with a friend who deserts you at the approach of danger.”
Rather than blast the false prophets, the fly-by-night “gurus”, the thieves and fake friends dying to take advantage of you and then run off at the first sight of danger (after you’ve given them your credit card number, of course)…
I offer you this more positive tip of the day:
Consistency of action, progress, growth and support.
Don’t desert your plan at the first sign of danger of failure…instead stick with your gut, commit to what’s possible, reconcile when necessary, move forward with purpose.
And when you get frustrated, down, stuck…remember, you are not in the game of business alone. Ever.
After all, I am only an email away.
Now allow me to borrow a little bit of greatness from you…
Send me a subject line you’d love for me to use, and if I do, you will win a $10 Amazon Credit. Only available to members of my mail list – CLICK HERE to sign up
An old subscriber to my email list, a man who unsubscribed immediately upon learning I would be sending daily emails, felt it necessary to give me a piece of advice before leaving.
“Nobody wants to hear from you every day”
I’ve also had clients really worried they would turn off their own large lists if they begin to email more than the boring ONCE A WEEK newsletter, fearing unsubscribe doom, yet acknowledge they love my daily emails.
No need to fear my dears.
I learned this early on from my email mentor Ben Settle (the rockstar of all things email marketing)…. you will become closer to your list, more endeared, more worthy of their hard earned dollars if you nurture the crap out of your relationships.
For me, that means talking to you daily. Letting you in on my secret marketing tips and why I do what I do.
I want you to succeed.
I want to bring levity into your life.
Like I did for subscriber Leah, who sent me email love just this week:
“I just had to thank you for this email…LMAO”
The moral to the story is this, my friend:
Never ever worry about unsubscribes. Never listen to those who tell you “no one wants to hear from you every day.”
Your tribe, your ideal clients, your unique audience wants to hear from you, learn from you and, yes, they even want to buy from you.
Go forth and nurture your tribe,
I always love to hear from you…let me know what you are enjoying and what you need help with. Thank you for being a part of my tribe.
He lost every single time…and still became a legend in the hearts of children everywhere. Every time we saw him, we routed for him to finally kick that ball…finally get some respect from his puppy…finally get the valentine from that little red-haired girl.
Of course, I am talking about good ole Charlie Brown.
In all 17,897 comic strips, Charlie Brown never once successfully kicks the football from Lucy. He always ended up flat on his back, tweety birds flying around his bald little head.
Talk about eternal optimism (even though he portrayed the pouty pessimist so well).
That kind of gumption takes an incredible strength of spirit…
Not unlike the strength of spirit needed to push through the peaks and (especially) the pits of entrepreneurship.
Do you ever just have one of those days, or weeks, or months where your best laid plans, your lead generation, marketing campaigns, technology, and sales all go down the tubes at once?
Have you ever questioned what the hell you are doing, whether you have what it takes to succeed out there on your own?
I’m sure you’ve seen the popular meme, where the entrepreneur goes through the day alternating between the nirvana of sales and freedom and the hell of rejection and fear.
Do not tap out!
Struggling, failing, kicking and missing and falling flat on your back over and over…is how we learn. How we become what we are born to be.
Poor ole Charlie Brown…he never did get to kick that ball or kiss the little red haired girl…but he did become an icon.
What will you become?
I’m not a huge believer in writer’s block.
Experience has shown, my “writer’s block” is almost always “butt in seat I don’t feel like working I am too involved with procrastinating or facebook or watching TV” block.
Still, sometimes my writing is complete crap…because my creative juices are dried up. I’m in a creative drought.
And I write for a living. And I write every day. Giving into a creative drought is simply not an option for little ole me.
So, what can you do to squeeze water out of a rock? Not possible. You MUST find a way to make it rain…
Headlines mess with my head. Often. And when the headlines are messing with my head…I find it hard to move forward with the sales page. Because everything must lead from the headline.
Cosmo often saves the day. Do you know that Cosmo pays their copywriters multiple six-figures JUST for front cover headlines? Cosmo headlines have the reputation as the best grabbers in the magazine biz…
So when I need some inspiration, I start there. I look at structure, and key words, and trends. I think of my own market and how I can modify their ideas to fit my clients’ businesses (most of my clients don’t quite fit the Cosmo mold).
The best part: You don’t have to buy Cosmo. If you google “Cosmo covers” the images abound. You can use current or far past issues. Doesn’t matter. Just get to headline brainstorming and you can often get the creative juices flowing.
Over the next 4 days, those subscribed to my list will receive 4 more of my favorite drought busters to make the creative rains fall….quickly, so you can get on with the business of marketing. Want to subscribe? Form is on your right —>
I will also be holding a contest to win one of my two FAVORITE marketing books for anyone who shares a drought buster I’ve never heard of…so stay tuned…
P.S. I’m still accepting interviews for my 1:1 coaching. If you’re ready to reject your Resistance and Conquer Your Copy…schedule your interview HERE.
The boys house said they could hear the girls squealing from miles away.
“Like Sands Through the Hourglass, So Were The Days Of Our Lives…”
Every day, at 3pm, we gathered. We squealed. We talked a bunch of crap about how nothing ever happened on the show…how we would watch all week even though storylines only moved forward on Fridays, leaving us a cliffhanger to talk about all weekend…
When I consider those poor soap writers…coming up with a full hour of daily scripted material to entertain their constant audience…well, I guess i feel shame.
When I first heard about writing daily email, I honestly didn’t wonder if it was too much for my audience. I wondered if it was too much for me. I already write for clients every day. How could I come up with enough material for a 200-400 word email?
Nevermind that I actually live a lot during the day. And everything is email fodder. The thought of all this work was frankly overwhelming.
What does this have to do with you? Everything.
How often do you fight with resistance toward ideas, not because the ideas are weak, but because you are? How often do you not do the next task, not because it’s too big or hard, but because you simply don’t feel like it?
One thing I know for sure…success takes real work. It takes suiting up and showing up. It takes getting over yourself and doing the next thing.
If you feel stuck, need bigger and better accountability in your copywriting or freelance career, want your writing tighter and your bank account bigger, I have just opened THREE SPOTS for my 1 on 1 coaching. I keep my prices low so I can work with up-and-coming freelancer marketers and copywriters ready to make a much bigger name for themselves in their niche.
I am a tough coach. I don’t care if you hate me in the short term, as long as you are getting better and making money for you and your clients.
Those I have coached have gone from making peanuts (even less than peanuts) to over $5K per month and more. Every month. Consistently. As long as they chose to.
One hit 5-figures and has a waiting list. A long one.
Everyone makes their money back and then some…fast.
Imagine if you could pick and choose the jobs you take because you have a waiting list.
If you are ready to pump up the volume on your copywriting career., if you are sick to death of wondering if your copy is any good, worrying about not paying rent, and never making it past the hobby stage in your business, you have a real opportunity to change your situation.
If you feel nervous or scared, or your brain is screaming “NO! You can’t take a risk! Play it safe,” you are ready. Schedule your 30 minute interview HERE.
P.S. If this is not for you…no worries. There are so many ways to work with me (web courses, CCC Group, heck you can even hire me to write your copy).
This one is only for those really prepared for the hard work , dedication, and investment in your career to make that leap right now.