Tag Archives for " creativity "
I’m loving controversial figures these days, and Perry Belcher is certainly one. At least in the digital marketing world.
A MASTER copywriter and marketer, Perry had some legal trouble back in the days before he co-founded Native Commerce and Digital Marketer with Ryan Deiss.
Some remain wary of him; others love him. But most respect his ability to sell online…
And sell he does…everything from $10 flashlights to masterminds for millionaires.
So, when I had the opportunity to attend his storytelling session at the recent Traffic & Conversion Summit, I jumped at the chance. Between you and me, it was the only session I attended (the networking outside the sessions proved a powerful pull, even for an ISTP like me).
As always, my friend, what’s mine is yours…so I’m gifting you a linky-poo to Perry’s storytelling slides (actually, you can get all of the slides from all of his presentations here as well).
No opt in required…just pure, free learning…so take advantage.
Lindsay Sacks O’Stories make Sacks O’Cash
Breaking News from 2016…Study on Human Condition Exposed!
May 16, 2016: Pew Research Center releases the results of a vital study of the human condition.
62% of adults worldwide first their news from social media (primarily Reddit, Facebook, and Twitter).
Is this true for you?
It is for me. I don’t have TV (I have Netflix and Hulu). I do sporadically check out a few newspapers online: The Marin IJ, The San Diego UT, Washington Post and NY Times. Typically, if it’s a major story, I’ve heard the headline on Facebook first. I read more fully in the news. I’m in the minority.
So what? Right? So everything!
Before I go into this..a warning. KNOW YOUR AUDIENCE! Do not attempt to use trending topics without deep understanding of our market. (See P.S. Below)
Now, if you know your audience well, using trending topics to break your creative drought is quite simple:
If nothing else, looking at what is trending can get your brain working on reasons your market will love the product you’re selling. Trends change hourly, so you can always find some fodder for your brain, emails and social media engagement.
By the way…if you are struggling with deepening your market research and knowledge…do not fret. I have a super duper online course coming soon to show you how use my system to connect deep with your audience quick like lightning. Get on the list by opting in (see sidebar for details).
You’d think with Sacks O’Cash coining the name of my monthly book club, I’d be recommending books about money money money. After all, I’m not called Sacks O’Cash for nothing…
Oh contrare moonfrare. I’m a former accountant, turned finance executive, turned mergers and acquisition and sales consultant of big businesses. Ultimately turned freelance copywriter totally unwilling to write in financial markets…because…burnout.
I’m also a recovering money hoarder…but that is a story for another day.
And while I believe from the deepest parts of my soul that an abundant money mindset mixed with conservative fiscal planning and deep personal financial literacy is a mix necessary to run successful business…
This month is all about one of my favorite classics…and totally unrelated to the moolah. Except, without understanding the key lessons in the War of Art, you are not gonna make moolah in the entrepreneurial game.
So, my friend, if you have not read it or have not read it for a while, it’s time to grab a cup of coffee and your comfy chair…
The Art of War teaches you to unleash the wrath upon the mental blocks that stop you from achieving every single day. You will learn all about the villain Resistance and the havoc it wreaks on your business and your soul. And you will gain the super powers to stop Resistance so you can prosper, thrive and create vast wealth and prosperity.
Sacks and Sacks O’Cash. Just as my name suggests…
Unlike my reputation that precedes me, I do not have sacks o’cash laying around…I don’t count money in public and this name was given to me as a joke (because of my former profession and subsequent burnout) by a mentor of mine.
Please don’t rob me.