Tag Archives for " creativity "

March 17, 2017

Perry Belcher and the Hollywood Story Formula

Hollywood Story

I’m loving controversial figures these days, and Perry Belcher is certainly one. At least in the digital marketing world.

A MASTER copywriter and marketer, Perry had some legal trouble back in the days before he co-founded Native Commerce and Digital Marketer with Ryan Deiss.

Some remain wary of him; others love him. But most respect his ability to sell online…

And sell he does…everything from $10 flashlights to masterminds for millionaires.

So, when I had the opportunity to attend his storytelling session at the recent Traffic & Conversion Summit, I jumped at the chance. Between you and me, it was the only session I attended (the networking outside the sessions proved a powerful pull, even for an ISTP like me).

As always, my friend, what’s mine is yours…so I’m gifting you a linky-poo to Perry’s storytelling slides (actually, you can get all of the slides from all of his presentations here as well).

No opt in required…just pure, free learning…so take advantage.

Entertainingly Yours,

Lindsay Sacks O’Stories make Sacks O’Cash

February 14, 2017

How to use Trending Topics for Email Fodder

Breaking News from 2016…Study on Human Condition Exposed!

May 16, 2016: Pew Research Center releases the results of a vital study of the human condition.

62% of adults worldwide first their news from social media (primarily Reddit, Facebook, and Twitter).

Is this true for you?

It is for me. I don’t have TV (I have Netflix and Hulu). I do sporadically check out a few newspapers online: The Marin IJ, The San Diego UT, Washington Post and NY Times. Typically, if it’s a major story, I’ve heard the headline on Facebook first. I read more fully in the news. I’m in the minority.

So what? Right? So everything!

Creative-Drought-Buster, Make-It-Rain Tip #2: TRENDING TOPICS

Before I go into this..a warning. KNOW YOUR AUDIENCE! Do not attempt to use trending topics without deep understanding of our market. (See P.S. Below)

Now, if you know your audience well, using trending topics to break your creative drought is quite simple:

  1. Go to the place your market gets their news. NOT their market news, but their normal news. For example, if you are a selling coaching to fitness professionals, don’t worry about what’s trending in muscle magazine…go to where they get their actual news…Facebook or the sports page in the national paper.
  2. Look at the top 30-40 trending headlines. I currently omit anything political because my job is to entertain, delight and sell…not argue.
  3. Understand the reason for the trend. Is it trending because it’s funny, an escape, a new fashion, a new idea or technology, etc.
  4. Notice the pay-per-click (PPC) ads on the news sites. Use them as swipe copy for your own ad.
  5. Play with using either the actual trending topic OR the type of headline in your copy. Note: Only use an actual trending topic in contemporary writing (email, flash sales, etc.) otherwise your ad will sound like an idiot in a few days.

If nothing else, looking at what is trending can get your brain working on reasons your market will love the product you’re selling. Trends change hourly, so you can always find some fodder for your brain, emails and social media engagement.

More tomorrow.

– Lindsay

By the way…if you are struggling with deepening your market research and knowledge…do not fret. I have a super duper online course coming soon to show you how use my system to connect deep with your audience quick like lightning.  Get on the list by opting in (see sidebar for details).

Sacks O’Cash Book Club Presents: The War of Art

You’d think with Sacks O’Cash coining the name of my monthly book club, I’d be recommending books about money money money. After all, I’m not called Sacks O’Cash for nothing…

Oh contrare moonfrare. I’m a former accountant, turned finance executive, turned mergers and acquisition and sales consultant of big businesses. Ultimately turned freelance copywriter totally unwilling to write in financial markets…because…burnout.

I’m also a recovering money hoarder…but that is a story for another day.

And while I believe from the deepest parts of my soul that an abundant money mindset mixed with conservative fiscal planning and deep personal financial literacy is a mix necessary to run successful business…

This month is all about one of my favorite classics…and totally unrelated to the moolah. Except, without understanding the key lessons in the War of Art, you are not gonna make moolah in the entrepreneurial game.

So, my friend, if you have not read it or have not read it for a while, it’s time to grab a cup of coffee and your comfy chair…

The Art of War teaches you to unleash the wrath upon the mental blocks that stop you from achieving every single day. You will learn all about the villain Resistance and the havoc it wreaks on your business and your soul. And you will gain the super powers to stop Resistance so you can prosper, thrive and create vast wealth and prosperity.

Sacks and Sacks O’Cash. Just as my name suggests…

No go forth…buy the book…let us diligently discuss it in our Facebook Group (click and join if you haven’t already).

– Lindsay

Unlike my reputation that precedes me, I do not have sacks o’cash laying around…I don’t count money in public and this name was given to me as a joke (because of my former profession and subsequent burnout) by a mentor of mine.

Please don’t rob me.