Tag Archives for " business building "
I remember it like it was yesterday…
I was sitting in my friend Colin’s house, begging him to let me join his network marketing team. Yes…I was begging him. I wanted in so bad. I had just left corporate America in an exit less like a triumphant and smooth exit and more firey burn-the-boats explosion.
I needed a new purpose, and I needed it now. Used to working 60 hours per week and making many six-figures per year…I was a money hoarding, scarcity minded machine of nerves seeing my bank balance decreasing month after month.
Unfortunately, I was an abject failure on the network marketing scene.
Not because I didn’t have a fantastic and inspirational personal story. I did.
Not because I wasn’t a natural leader. I was.
My failure was in the follow-up.
I simply did not want to appear pushy or bother someone too much. Once someone said they would think about it…I took them at their word. Sure I’d follow up once…or even twice if I was really bold. But that was it.
Salesy and pushy were not reputations I desired…no matter how much I believed in the product or the impact I could have on the world.
And because 91% of people are afraid to be persistent, for fear of bothering someone or appearing salesy…9% of people make all the big bucks.
It’s facts and science.
So, how can you become truly comfortable and systematic about follow-ups? Use follow-up to build the relationship, rather than push for the sale.
Be a person people are begging to work with…just as I begged Colin.
On May 23 at 5pm PDT, I will give you the precise system I use to create genuine, long lasting and lucrative relationships with my ideal prospects through the art of following-up.
The live online workshop is $97 and will be 90 minutes (or more depending on Q&A). If you cannot attend on Zoom, there will be a recording sent to you, and you have the opportunity to email me your questions.
I am not going to sell anything during the workshop. This workshop is the product.
What I teach you will create tens of thousands of dollars of sales when you apply it to your business, just as it has for me….
Plus…a guarantee! If you attend the workshop and feel I have not given you a way to perfect follow-up and make your $97 back in your business…ask me for a refund and I’ll gladly give you your money back.
I am that confident you will find crazy value in this workshop.
Can’t wait to see you there.
Unless you are already a master of follow-up, what I teach is the most critical skill in scaling your sales to the levels you deserve. It’s time to uplevel your connect, prospect, sell game.
Don’t regret missing this opportunity.
A few times a week, I leave the security of my computer and I take a walk with my dog, Buddy, on a path near my home, overlooking the ocean.
During these walks, I talk with Buddy (out loud, like a mad woman) about what my desires are for life and business. We talk in detail…from the next client or connection I’d like to make, to an inspiration I need to finish a sales page, to any fears that seem to be cropping up for me, to my to-do list for the day.
My mother tells me I’m odd. And this probably does sound odd. Especially to others on the path (just kidding…there are rarely others on the path in the middle of a weekday).
What happens as a result of these talks is nothing short of FULL ON WOO:
I get what I ask for. Often.
Just the other day, I was pontificating about finding some connections in virtual reality…getting into that writing market.
Not one hour after the walk, a connection I made at PLF Live (a conference I attended in April) contacts me, and refers me to a new client in the VR space.
I constantly see people suffering from lack of money or clients…and I have taken my introversion and learned to master the most potent skill for generating wealth, joy, happiness and a prosperous life: Connection.
Connection is a controllable force of business power.
If you can discover and master the skills to connect, prospect, sell, and maintain relationships,…you will always have the resources available to thrive in business.
Follow-up is the difference between a conference friend and a client or lifelong mentor or referral partner. And MOST do not do it….even the charismatic, extroverted, popularity contest winning people fail when it comes to follow-up…leaving their connections at the conference to whither and die.
On May 23, 2017 at 5pm Pacific…you are invited to an online, interactive Zoom workshop focused on follow-up – Turning Conference Connections into Clients, Partners, Mentors and Colleagues.
The cost is only $97 for the 90+ minute event…a nominal cost considering the return you can get from just one successful follow-up.
My follow up process has earned me a waiting list of five figure clients, mentorship and confidants, and prosperity partners all over the world.
And it can do the exact same for you.
Last week, a daily email subscriber and friend of mine, Monique Nelson, sent a message with a HUGE and TIMELY tip for a magnificent way to connect with speakers and influencers at conferences.
I’m in post-conference follow up mode right now! Reading this email got me to wondering…as the conference QUEEN, have you ever volunteered at an event? If not, I suggest you give it a try at least once. It will be an entirely NEW experience for you.”
She then followed with a copy of a post she made about her experience in the green room at Social Media Camp…meaning her job was to socialize with the speakers.
Just a few of the perks of the job: connecting with 17 of the 50 influencers and speakers in 1:1 conversation, influencers asking her for advice and selfies, attending the conference for free and receiving a huge wealth of connection in return.
If you ever feel fear about going to a conference alone, volunteering truly is a perfect remedy. Yes, you have to work…and sometimes hard…and you don’t always get to listen to the conference (you sometimes are assigned to jobs outside the main room).
You do have a job and a purpose, and because you’re wearing the conference shirt, people come up to you to talk…so no need to work your way into conversations or stand around looking lost (often a treacherous nightmare for introverts).
And once you meet all those influencers and speakers and high quality prospects?
It’s up to you to follow through.
I just closed over $8,000 of new business last week from 2 new clients…one I met at a conference in December. One through a connection I met at a conference in April.
I know of which I speak…and I’d love to show you precisely how I turn a chance meeting or a lunch or a late night conversation at an event into cold, hard cash in my account.
Click here to grab your seat for my live, online, interactive workshop…DEEP DIVE INTO FOLLOW-UP, and I’ll show you my ways. (May 23 at 5pm Pacific and recorded for those who can’t make it)
This workshop is a steal at $97, and until midnight Pacific time you can get in for $47 Seriously…imagine the gains in sales you can create learning my follow-up system…
CLICK HERE to grab your seat.
Lindsay “Conference Queen” Sacks
If you met your ideal perfect client tomorrow at a random party, coffee shop, or event….wouldn’t you want to know exactly how to follow up and close the deal without sounding desperate or salesy or awkwardly aggressive?
If yes..my DEEP DIVE INTO FOLLOW-UP is the best $47 you will ever spend.
CLICK HERE to grab your seat
A special thanks to Monique Nelson for her massive tip!
Yesterday, a newer member of my elite email list unsubscribed.
This, in and of itself, is no big deal. While my rate of unsub is Antartically low, it happens. To be brutally honest, I don’t really even notice.
But this member notified me, basically stating he was leaving because he was “sick of me selling in my emails.”
Holy Crap! I hope he isn’t a business owner, copywriter or marketer…
I love writing and sharing my tips of the trade with you, but I don’t give out my hard won wisdom for free. After all, you are a powerful business owner…not someone needing handouts and freebies.
Instead, I’m participating in the fine art of email marketing (and I hope you taking my example and others, and are doing the same with your lists).
I write emails to build a relationship with you…daily emails carefully crafted to bring you serious strategies you can use right away to build your influence, excellence, and make cold hard cash.
What my friend the unsub didn’t seem to understand is this:
Email marketing has an ultimate goal…turning a prospect into a happy, successful client.
Email marketing builds a camaraderie. We learn about each other. I email you…you email me.
When it’s time for me to make you a super valuable offer, you know me, you trust me and the quality I bring, and therefore you are hopefully excited to buy my offer
After all, I’ve proven to you I will go above and beyond to give exponentially more than the price I charge,
Take, for example, my latest offer for Deep Dive Into Mastering The Art of The Follow-Up where I share conference follow-up strategies that will score you friends, clients, and referral partners for years to come.
When you attend live on Zoom, you can ask me anything you’d like about the entire conference connecting series. We will walk through your specific scenarios as well as the content I’ve prepared.
I will give you the exact organization and connecting method I have used to close over $100K of freelance writing business in my first 6 months of freelancing, all from people I met at conferences.
The same exact strategy I used to close 6-figure deals in my consulting business.
I’m charging $47 until May 12. Then, it’s $97.
How much can you make from one strategic connection? 20x that? 50x? 100x? More?
Sounds like a win/win to me. Join us on May 23 at 5pm Pacific (or you can get access to the recording and email me the Q&A).
Never let a great connection slip or money making opportunity through the cracks due to lack of skillful follow-up. Ever. Again.
Lindsay “Shakin’ My Money Maker” Sacks
One of my dearest friends told me a story last night about a mortgage broker who introduces himself as a Master Networker. He claims to connect 100 people or more per week to potential customers.
Like a living, breathing Upwork. This he does, while also having a day job of mortgage brokering in one of the most lucrative and crowded real estate markets in the U.S.
Despite being a Master Networker, most people avoid him.
Instead of sending out one really hot, qualified, and eager to buy referral….he goes for numbers. This adds tremendous workload to the person being connected to follow up with people who may not even be interested in what they do.
Second…and this is most important…he connects others ONLY for the reciprocation…so he has a “favor” to call in later.
Here’s the thing about being a connector of people (and this is important):
It must come from a place of truly wanting to be of service, and only then will it trigger the law of reciprocation.
This sounds counterintuitive…how can you connect one person to another altruistically and authentically, and clearly hoping for reciprocity?
When I meet anyone, I am considering…who do I know that this person would like (friendship) or who can help this person solve their key problem (I am not all talented so I do not solve all of the problems of the world)?
If I know someone and if the person is interested in the introduction….great. If not, even just offering build closer rapport and more trust in my own relationship.
How can this be done…without becoming an overzealous Master Networker everyone avoids?
I’m going to tell you step-by-step exactly how to create the perfect tone for authentic business match-making, and how to make the best introductions…when you join me in my Click Here to Grab Your Spot for the Deep Dive Workshop. on May 23 at 5pm Pacific.
The workshop is only $47 if you grab your space before May 12. Your return on this investment will be 100x or more…probably after just one Cliconference.
Can’t wait to see all your faces!
On the fence about $47? Become great at prospecting and connecting and you’ll never worry about $47 again.
It’s Sunday..the day for lingering in bed with your lover…
So, allow me to share a sexy little secret that has women everywhere delirious with delight…
A move so rarely done in the bedroom, so taboo, it shocked me to hear…yet, made so much sense.
The key to pleasing a woman in the bedroom time and again is…
No! Not on the man to hide his unkempt toes (although, men, unkempt toes are a massive turnoff to all)…
I’m talking socks on HER feet.
I hear those foot fetish guys howling in horror but this is science…
Keeping a woman’s feet warm provides an immense sense of security, resulting in feeling of comfort and trust, allowing the woman to let go of her hangups and enjoy the sensations of sex.
Furthermore, socks on her feet release her tensions and her insecurities…not about her feet…but in her brain. Studies were done. Science has spoken. Cold feet are out. Warm feet are orgasmic.
Warm lists breed comfort, security and SALES. Keeping your list toasty ensures you’re connected with your audience, you begin to intuitively understand what turns them on and makes them want to buy.
For my clients, I suggest three entertaining, delightful, inspiring and informational emails per week at a minimum. Personally, I prefer even more frequency…as long as the writing is good and the sales are (mostly) soft.
Not sure what I’m talking about – head over to my blog where I’ve posted my own daily emails. While you’re there, share your favorite with your social media friends, leave me a comment, love me up a little…
Your giving will be graciously rewarded.
Lindsay “Sexy Socks” Sacks
Looking for sexy socks…check these out.
The book of face…Facebook…2 days ago I see a “rant post” from a copywriter friend of mine, a friend with 15 years of experience writing words that persuade people to part with their cold hard cash.
His rant is about the guru market and how full of shyt many of them are…how they aren’t doing what they say they do or making what they say they make, and it was making him damn near sick!
An existential marketing crisis to be sure.
How can one write words that persuade people to part with their cold hard cash when, in one’s heart, they know the guru and his program are built on lies?
I believe every marketer will hit the wall my friend hit the other day…
What I reminded him, and what I remind you now, is CLIENTS ARE EVERYWHERE.
Every type of business.
All need copy.
Now, you may be thinking, “Lindsay, if this is true, why can’t I find clients?”
To which I say…you can.
I was luxuriating by the pool this weekend reading fiction and “taking time off” when I received not one, but two, inquiries from business owners I had met weeks ago: One at a conference and another at a restaurant in an airport.
We met, I continued the connection on Facebook, commenting on posts, sending a link or two I thought may interest them.
When they were ready for a copywriter, who did they call? The one they knew, the one who committed to stay in contact and followed through.
Although luxuriating by the pool, I answered the calls, and within an hour, I had a few extra thou in my sacks o’cash.
Neither of these clients are in my “ideal niches” and neither of the engagements are my normal high-4 to low-5 figure full launches.
So what? The clients and I connected, their industries are interesting and new. And I believe in what they’re selling and in them.
You never need to stick to one thing. You can branch out, add to your repertoire, sing a new tune.
Clients are everywhere.
Connect and sell!
Only a few more days to grab a critique and edit of your sales page (or any other piece of copy…up to 10 Word Doc pages) PLUS a 1 Hour Debrief and Strategy Session with me, for only $500, 50% off my regular price.
Price increases May 1.
Don’t miss this opportunity to discover how your copy can become the persuasive masterpiece you need it to be.
I woke up in a dark and cloudy mood today…one that seriously does NOT match the bright and sunny day in San Diego. Thus…I have all the shades drawn and have taken a vow of verbal silence until the clouds lift.
Sadly for you, my silence does not extend to my fingers on a keyboard.
Instead of the tyrannical rant stewing in my chest, let’s look on the bright side.
Lots of emails came in yesterday responding and asking deep questions about my conference-connect techniques.
Warms my little heart to see you all are paying attention, because sometimes I feel I am sending my words into a black hole abyss of nothingness.
For you, my friends, I decided to put together a little mini series on winning conferences.
Now, I actually speak on this topic from time to time, so my emails will be but a snippet of the power of conference connecting…
And, if you follow just these snippets you will have far more sales, referrals and prospects for your coaching, copywriting, consulting or other kind of one-to-one or one-to-many business.
Before we dive in, a word about the word “conference” – I am using this word because I personally attend conferences as my main peer-to-peer networking…but you can interchange the word with “mastermind”, “meet-up”, “networking event” or whatever…the same principles apply.
I only want to share my client connecting ways if you are really going to apply what you learn.
Will you agree to attend ONE event within a month of the series to practice these techniques, connect with prospects, and share your results with me?
If you commit, I’ll commit!
Lindsay “Soon I will be selling this conference connect method for cash” Sacks
I don’t just mean acknowledging a compliment by saying, “thank you” or deflecting a compliment with false modesty.
I mean do you know how to fully receive the compliment, like deep down, where perception shifts occur?
Every single solitary person I know struggles with impostor syndrome at some point in their life.
In fact, according to recent psychological research performed by the Behavioral Science Research Institute and documented in the study, The Impostor Phenomenon, it was discovered Impostor Syndrome is felt by a wide majority of people, and that “It is estimated that 70% of people will experience at least one episode of this Impostor Phenomenon in their lives” (Sakulu, Alexander, 2011).
And…it’s not just the high achievers in the workplace. Impostor Syndrome is felt everywhere.
Some will look at their kids and think, “I have no business parenting. I’m still a kid myself.”
Some will look around a corporate boardroom and think, “How did I get here? I’m way too young to be here.”
Or, some will change careers, call themselves a copywriter and think, “How do I know if I’m even any good at this?”
Many people do an incredible job of hiding their fear of being discovered as a “fraud” behind bravado, superiority complexes, and attitude. Some have done a lot of brain coaching to work through it…
I remember back in the corporate days…I was the girl sitting in the conference room, dressed up in my board of director meeting regalia of pencil skirt and matching jacket, 4 inch heels…and all I could think is, “what if they find out I’m not the woman I say I am.”
I felt about 21 inside. But I was playing a capable executive in the drama of my life.
The outside not matching the inside eventually burnt me out. Nothing confuses the mind more than being incongruent with yourself.
Here’s the good news:
Sounds super woowooooo, I know. But I promise you, if you get this part down, you can become as confident at selling your wares as Kylie Jenner is selling Lip Kits. (She made $8M in 20 minutes and broke Google mid-launch…look it up..it’s unreal.)
Back in the days of corporate life…I’d only ever focus on the one or two improvement points on every one of those terrible 360 degree reviews. The ones where they pick apart your performance once a year.
I never integrated the good review points into my psyche.
Now…I never miss a chance to do so, and neither should you.
What is the last positive testimonial or comment you received on any work you’ve done?
Do you have a file of such comments at the ready for a pick-me-up when things get rough? (Because let’s face it…every business and life has its ups and downs, even throughout the day).
Read that last comment over and over and accept it as you. Take it in front of the mirror. Read it to yourself. RECEIVE IT!
Don’t worry, my friend, I’m not going soft on you. You told me you wanted to learn how to sell more and get what you’re worth…
And I am telling you, if you do not believe in your worth, your prospect won’t either.
One way to be great is to take the course that has spurned greatness…CopyHour.
Right now, on the front page, you can take a quiz to find out The ONE Thing Holding You Back From Writing Copy That Converts. Take the quiz…and get on the waiting list for the best course I’ve ever taken about copy!
It’s not just for copywriters. If you want to learn to sell with words…it is for you.
I (practically) cried at the gym today. Real tears. As in, I had to have the following stern discussion with myself:
“Lindsay! There is no crying in the gym. You’ve gotta be tough. Think of the Olympians!”
Less than one year ago, I was in really solid shape. In this same gym, I could show up daily and rock through my workouts…lifting over 225 lbs. with my legs, more than 10 times…or lunging around the building with heavy weights overhead.
Back then, I could finish an hour long spin class. And do more things…
Today…I was fatigued to the point of nausea after only 15 minutes. At a very low pace.
I never chose to leave the gym.
My hands chose it.
First with an injury to my left thumb, then with some sort of nerve damage in my right fingers.
I could have gone back, but I didn’t. Instead, I began to write and work like a madwoman (and follow the work with ice cream and candy corn and Cadbury cream eggs).
I used pain and then rain as an excuse to stay home.
I got sick and then tired.
Enough is enough.
Thankfully, I had my trainer to return to…
The same trainer who kicked me out of the gym when my hand was broken but I would not get it taken care of…
He pushes me to finish, but reminds me to be patient. He teaches me about muscle memory and assures me I will get back to where I was.
He will not allow me to quit but he will also not allow me to compare where I am now to where I was when I was at the top of my game.
He makes me want to go to the gym, even when it is hard, even when I get nauseous or dizzy from exertion, even when I’m frustrated because I can’t do what I used to. I still want to go.
And so it must be for any coach, guide or mentor.
Whether you pay her for 1:1 coaching or whether you receive your mentorship from afar through daily emails.
As I reviewed your surveys, I noticed several things…
I felt a distinct frustration in the group…and I know you all wanted more concrete pathways to selling.
I get it. Marketing is fun but it sure is frustrating.
Happily, there is no one-size-fits-many solution to making money quickly. Sure the goo-roos will tell you their program is one way, or even a guaranteed way…but if that was so, wouldn’t everyone be doing it?
I cannot walk into the gym, have a trainer hand me the workout plan that built Arnold Schwarzenegger’s 20 something body into a 7-time Mr. Universe winner, and expect it to squeeze my 40 year old body back into a bikini like shape by May.
I need a trainer’s knowledge, his guidance, his gentle nudge when I’m tired or frustrated or just want to quit. I need to be accountable to show up and to push myself.
So too, I cannot expect one step-by-step, fill-in-the-blank tool to provide me a path to copywriting superstardom and rockstar millionairess status. I need my mentors to show me how they made it…what principles they followed to attract clients, to write converting copy, to build their expertise, their teams and their good name.
And you, my friend, do too.
The best we can do as we learn and grow is to surround ourselves with the people right in front of us on the path we wish to take…those who will mentor us and show us the way and push us through our frustration and fears.
Who will help you forge your way to more clients, better results and greater mastery of your craft?
If you are truly committed to learning to grow your copy business through networking, connecting, prospecting, selling and exceptional service and results, your mentor could be me:
I have one spot open for 1:1 mentorship and will not take on another person until after summer at the earliest… connect with me if you are interested.
I have read your comments, received your emails, and I have heard you.
Great workshops and technical emails are in the works to help you move up the ladder on your way to success…