April 27, 2017

Ideal Clients Are Everywhere

clients everywhere

The book of face…Facebook…2 days ago I see a “rant post” from a copywriter friend of mine, a friend with 15 years of experience writing words that persuade people to part with their cold hard cash.

His rant is about the guru market and how full of shyt many of them are…how they aren’t doing what they say they do or making what they say they make, and it was making him damn near sick!

An existential marketing crisis to be sure.

How can one write words that persuade people to part with their cold hard cash when, in one’s heart, they know the guru and his program are built on lies?

I believe every marketer will hit the wall my friend hit the other day…

What I reminded him, and what I remind you now, is CLIENTS ARE EVERYWHERE.

Every market.
Every niche.
Every type of business.
All need copy.

Now, you may be thinking, “Lindsay, if this is true, why can’t I find clients?”

To which I say…you can.

I was luxuriating by the pool this weekend reading fiction and “taking time off” when I received not one, but two, inquiries from business owners I had met weeks ago: One at a conference and another at a restaurant in an airport.

We met, I continued the connection on Facebook, commenting on posts, sending a link or two I thought may interest them.

When they were ready for a copywriter, who did they call? The one they knew, the one who committed to stay in contact and followed through.

Although luxuriating by the pool, I answered the calls, and within an hour, I had a few extra thou in my sacks o’cash.

Neither of these clients are in my “ideal niches” and neither of the engagements are my normal high-4 to low-5 figure full launches.

So what? The clients and I connected, their industries are interesting and new. And I believe in what they’re selling and in them.

You never need to stick to one thing. You can branch out, add to your repertoire, sing a new tune.

Clients are everywhere.
Connect and sell!

Lindsay

P.S.

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