An old subscriber to my email list, a man who unsubscribed immediately upon learning I would be sending daily emails, felt it necessary to give me a piece of advice before leaving.
“Nobody wants to hear from you every day”
I’ve also had clients really worried they would turn off their own large lists if they begin to email more than the boring ONCE A WEEK newsletter, fearing unsubscribe doom, yet acknowledge they love my daily emails.
No need to fear my dears.
I learned this early on from my email mentor Ben Settle (the rockstar of all things email marketing)…. you will become closer to your list, more endeared, more worthy of their hard earned dollars if you nurture the crap out of your relationships.
For me, that means talking to you daily. Letting you in on my secret marketing tips and why I do what I do.
I want you to succeed.
I want to bring levity into your life.
Like I did for subscriber Leah, who sent me email love just this week:
“I just had to thank you for this email…LMAO”
The moral to the story is this, my friend:
Never ever worry about unsubscribes. Never listen to those who tell you “no one wants to hear from you every day.”
Your tribe, your ideal clients, your unique audience wants to hear from you, learn from you and, yes, they even want to buy from you.
Go forth and nurture your tribe,
I always love to hear from you…let me know what you are enjoying and what you need help with. Thank you for being a part of my tribe.