May 18, 2017

Connection and Selling Depend on the Clarity of Your Message

Message

I remember back in the olden days when I first got into mentorship and personal development…my corporate coach (a fan of cliche) gave me this well known nugget of wisdom:

“How you do one thing is how you do everything.”

He was referring to my innate inability to have a reasonable and responsible filter when upset. I was reactive…and it extended to all areas of my life…including emails, which had gotten me in a bit of trouble with a board member.

And while I am not a huge fan of using cliche’s in coaching, I do believe this adage to be true.

In today’s online world, there is often confusion as to how to show up.

While authenticity wins the day, what we choose to share or not share, how we choose to give or receive, is a signal to clients, partners, and customers how we will treat them…

As business owners (and yes, freelancers are also business owners), our marketing messages must be tight, and consistent across all media…or we bring confusion to the market…and confusion turns off customers…and turned off customers do not buy.

I had this experience last night in fact…I am in Colorado Springs at a speakers conference…and I was attending the VIP event. Because I have been doing so much studying and teaching on introversion and connection, I wanted to focus my conference experience on creating a keynote about this topic.

However, I’m also here to connect, prospect and sell. Because, duh…that’s my jam.

After one botched conversation after another, I realized I needed to choose which business opportunity I was representing. I chose marketing strategy and copy, and I immediately found my next two (potential) clients.

Does this mean my keynote will be on copy? Not necessarily…but I am showing up here as Lindsay Sacks – Strategist and Copywriter. Period.

Ask yourself…where is your message messing up your connection and ability to sell? Where are you trying to be too many things to a single person?

I’d love to hear your thoughts!

Lindsay

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