Category Archives for "Tools I use"
Not to be all woo woo goo-roo here, but I truly believe to have success in business, you MUST be a giver. A giver of your time, your influence, your wisdom, your connections.
Take my dear friend and business associate, Mitch Russo.
Mitch is a very successful serial entrepreneur and master CEO business consultant, who helps some of the top earners in the world create certification programs, grow and streamline their operations, and leverage their existing business actions for greater return on investment.
He is always looking for ways to introduce his business associates to others who may enjoy them, help them in their next projects, or add some sort of value or interest to their lives.
In short…Mitch is a giver. He gives of his connections and his knowledge and, in return, people like and trust him enough to introduce him and recommend him to some of the biggest names in the world.
People like Tony Robbins and Intuit and Chet Holmes…and many more.
Mitch and I met in a high level mastermind last year…one that cost 5-figures to join…and one couldn’t really afford at the time.
Connecting in that mastermind, with Mitch and others, is one of the many reasons I always encourage people to STRETCH to make investments in themselves. That same mastermind I couldn’t really afford to join has created more wealth and business for me than I paid by a factor of 3…and it’s only been a year.
Listen, online and email marketing is an incredible way to get your message out, to listen to people, and, yes…even to create personal and lifelong connections for yourself.
Yet, it is only one way to sell your wares…and for freelancers or those selling one-to-one, online marketing is not always the best way.
*GASP, OMG, Lindsay, You are A COPYWRITER…are you seriously saying that?
Becoming a connector of people by providing thoughtful introductions based on business needs, common interests, similar location, family heritage, etc. will begin to build the bond necessary for REAL relationships.
Similar in principle to content marketing (where you give of your knowledge to create an instinct of reciprocity with your market resulting in sales later on)…
ideal for generating goodwill between you and those you connect, while helping those in your circles reach their personal and professional goals.
Imagine your group of close friends. Your inner circle. Make a list.
Now imagine 10 people you just met, be it at a conference, online, or whatever. Make a list.
Finally, make one connection. Perhaps you recently met a very talented floral designer at your local coffee shop, and someone in your inner circle is planning a party.
Or, perhaps your trusted virtual assistant needs more hours, and you recently met someone at a conference who has a very fast growing business and needs leverage.
Or maybe you met a freelance copywriter who would benefit from my coaching, my deep dives, or my daily emails…
INTRODUCE THEM. See how quickly just one, thoughtful introduction helps grow your own connections, and with it, your own prosperity.
More on connecting for success to come…
Lindsay “Links you like a Lego” Sacks
If you gave me 5 minutes for my survey above, THANK YOU. Your survey responses brought interest and intrigue into my life, and I’m glad to know you better.
The average time to complete was 4.44 minutes. (LUCKY!) And your honesty will help me give you exactly what you want to help your business grow.
Win/Win my friend…win/win.
In every sweet new freelancer’s heart, a hope appears. A hope for their first BIG job.
Not the one off blog post or the teenie tiny splash page with three bullets and a button..
I’m talking The BIG One.
Maybe it’s a daily email retainer that pays all the business bills.
Maybe it’s the long form sales page for a high value product that pays the big residual down the line.
Or maybe it’s my personal favorite, a full funnel from paid ad to upsell (or down) with webinar scripts and 3 VSLs, and affiliate mail to boot.
My first 4-figure “big break” came in the form of a simple funnel: 4 Facebook ads to advertorial teaser to webinar email reminder series to short sales letter to cart.
It was June, and I was a freshly minted Copywriter. I’d actually minted myself, since, sadly, there is no fairy godmother of copy to sprinkle dust and make the declaration to the world on our behalf.
And by “minted myself” I mean, I announced it on Facebook. And if it’s Facebook official, it must be true.
So here I am, faced with a big job straight out of the gate…
Aside from one course and reading some books, I had natural skill and a dream.
And a vast network…
I knew I needed a portfolio fast, so I’d reached out to my Mastermind Group for leads. The job was mine the very next day, “Just send me a proposal.”
What in the world was I supposed to charge for that much work…and how much time would that actually take?
Clearly, I wasn’t gonna be a super rookie and charge by the hour.
I didn’t have a mentor to turn to at the time, but I did have ONE PROPOSAL TRICK I’d learned from business consulting…and I’d been using it for the few tiny jobs I’d had up until this point.
It is NEVER too early to start tracking your time. Before I was asked to propose on my first full funnel, I had been tracking my time as I studied and worked on a tiny smattering of mini-jobs.
I knew how long it took me to write an email.
I knew how long it took me to do client research.
Even though I’d never written one, I kind of knew how long a sales page would take based on the other stuff (although I was very light on the editing time).
Armed with just this tiny timeline, I could figure out how to price my very first job.
Here’s an example:
I knew if it took me a half hour to write a persuasive, infotaining email, and I had to write 30 of them for the launch, and I needed to make at least $100 per hour over a 20 hour “chargeable” week to live…well, my emails had to be $50 per. Right? **
And so it went. For every part of the funnel I figured out the minimum it would take for me to survive while writing. Of course, you ultimately want to charge more than what you need to stay alive eating ramen. You want to be at or, once proven, well above market rate.
Still, for your first few jobs, getting hired to write copy while staying alive is a very valid goal.
Do not wait until you have a BIG opportunity to figure out how long things take. You will inevitably lose your shirt, and possibly your house by way underestimating how fast you can write, way overestimating the number of hours you can write in a day, and thus, charging less than you should.
You MUST track your time NOW.
It’s free to use the basics, it’s super easy and it’s available on your phone and desktop, so you have no excuse to not understand IN TOTAL how you spend your day.
Don’t make the mistake of just tracking writing time either!
You need to know how many hours you have to work for clients…how much time you prospect, read, learn…and how much time is sucked away scrolling on social.
I’m not an affiliate of Toggl…Just spreading the word on an app I love and use.
I do sometimes promote products as an affiliate (if you have one you’d like me to try, by all means, get in touch) but Toggl is not one.
** Pricing is illustrative only and is in no way indicative of my actual charge rates (or living wage rate).