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I woke up in a dark and cloudy mood today…one that seriously does NOT match the bright and sunny day in San Diego. Thus…I have all the shades drawn and have taken a vow of verbal silence until the clouds lift.
Sadly for you, my silence does not extend to my fingers on a keyboard.
Instead of the tyrannical rant stewing in my chest, let’s look on the bright side.
Lots of emails came in yesterday responding and asking deep questions about my conference-connect techniques.
Warms my little heart to see you all are paying attention, because sometimes I feel I am sending my words into a black hole abyss of nothingness.
For you, my friends, I decided to put together a little mini series on winning conferences.
Now, I actually speak on this topic from time to time, so my emails will be but a snippet of the power of conference connecting…
And, if you follow just these snippets you will have far more sales, referrals and prospects for your coaching, copywriting, consulting or other kind of one-to-one or one-to-many business.
Before we dive in, a word about the word “conference” – I am using this word because I personally attend conferences as my main peer-to-peer networking…but you can interchange the word with “mastermind”, “meet-up”, “networking event” or whatever…the same principles apply.
I only want to share my client connecting ways if you are really going to apply what you learn.
Will you agree to attend ONE event within a month of the series to practice these techniques, connect with prospects, and share your results with me?
If you commit, I’ll commit!
Lindsay “Soon I will be selling this conference connect method for cash” Sacks
I don’t just mean acknowledging a compliment by saying, “thank you” or deflecting a compliment with false modesty.
I mean do you know how to fully receive the compliment, like deep down, where perception shifts occur?
Every single solitary person I know struggles with impostor syndrome at some point in their life.
In fact, according to recent psychological research performed by the Behavioral Science Research Institute and documented in the study, The Impostor Phenomenon, it was discovered Impostor Syndrome is felt by a wide majority of people, and that “It is estimated that 70% of people will experience at least one episode of this Impostor Phenomenon in their lives” (Sakulu, Alexander, 2011).
And…it’s not just the high achievers in the workplace. Impostor Syndrome is felt everywhere.
Some will look at their kids and think, “I have no business parenting. I’m still a kid myself.”
Some will look around a corporate boardroom and think, “How did I get here? I’m way too young to be here.”
Or, some will change careers, call themselves a copywriter and think, “How do I know if I’m even any good at this?”
Many people do an incredible job of hiding their fear of being discovered as a “fraud” behind bravado, superiority complexes, and attitude. Some have done a lot of brain coaching to work through it…
I remember back in the corporate days…I was the girl sitting in the conference room, dressed up in my board of director meeting regalia of pencil skirt and matching jacket, 4 inch heels…and all I could think is, “what if they find out I’m not the woman I say I am.”
I felt about 21 inside. But I was playing a capable executive in the drama of my life.
The outside not matching the inside eventually burnt me out. Nothing confuses the mind more than being incongruent with yourself.
Here’s the good news:
Sounds super woowooooo, I know. But I promise you, if you get this part down, you can become as confident at selling your wares as Kylie Jenner is selling Lip Kits. (She made $8M in 20 minutes and broke Google mid-launch…look it up..it’s unreal.)
Back in the days of corporate life…I’d only ever focus on the one or two improvement points on every one of those terrible 360 degree reviews. The ones where they pick apart your performance once a year.
I never integrated the good review points into my psyche.
Now…I never miss a chance to do so, and neither should you.
What is the last positive testimonial or comment you received on any work you’ve done?
Do you have a file of such comments at the ready for a pick-me-up when things get rough? (Because let’s face it…every business and life has its ups and downs, even throughout the day).
Read that last comment over and over and accept it as you. Take it in front of the mirror. Read it to yourself. RECEIVE IT!
Don’t worry, my friend, I’m not going soft on you. You told me you wanted to learn how to sell more and get what you’re worth…
And I am telling you, if you do not believe in your worth, your prospect won’t either.
One way to be great is to take the course that has spurned greatness…CopyHour.
Right now, on the front page, you can take a quiz to find out The ONE Thing Holding You Back From Writing Copy That Converts. Take the quiz…and get on the waiting list for the best course I’ve ever taken about copy!
It’s not just for copywriters. If you want to learn to sell with words…it is for you.
Warning: This email includes praise for Tai Lopez…viewer discretion advised.
Love him or hate him, no one can deny the marketing success of Tai Lopez.
I used to rally against this guy. He seemed so full of crap with is garage and his books and his Mensa membership and his over the top attitude…
I worried about his message to the young people of the world…I worried about those following him expecting massive success with garages full of Lamborghinis and pockets full of cash…and falling way short.
A walking conspiracy theory, many believe his entire persona is made up…that he is the face person of an evil genius set up to steal money from America’s youth in exchange for infotainment and a promise of riches if only they apply his teachings.
I met Tai at T&C, and not just in the “I saw him walking and got a selfie” kind of way.
I actually met an old roommate of his from his days as a new marketer, and got to hang out with him and his entourage (which included a videographer and several bodyguards, along with car guards for his orange and black Lambo) for about 30 minutes.
Just hang out. Not talk shop, not hear a speech…just hang in the VIP room and shoot the shyt.
Outcome: I think the guy is legit. I signed up for his list. Love him or not, he is definitely smart as a whip about business, finance and marketing.
And he garners a LOT of respect from those in the VIP boardroom…far from the haters in the general T&C population.
Not to mention, his Snap Chat game is hard core (I tried to copy his phone handling skills and dropped mine about 10 times).
Now, I’m not just telling you all of this so you’ll think I’m super VIP by association. I’m telling you this because Tai gave a tip at one of the parties around town, and I want to pass it along to you.
Edutainment (or infotainment) will be the ONLY way to sell as we move forward into 2017 and beyond.
People are tired of boring benefit bullets or educational facts. They want to be delighted, entertained, and told a story.
Sure, you have to provide the info…but it must be combined with the ‘tainment to caputre the audience’s scattered attention and allow them to leave their lives for a while and listen to you.
In tomorrow’s email I am going to share some slides straight from the Traffic and Conversion stage showing you the precise storytelling formula that works to infotain and delight prospects…and leads them straight to your shopping cart.
In the meantime, can you cruise over and give me a like on my Facebook page. I’ll love ya for it.
I am writing you this email from my couch.
I just cancelled on a date with a guy that is cute, but a bit overly encumbered with children for my personal dating needs…
I am 10 hours deep into a 24 hour intermittent fast, so I can maybe squeeze into some form of non-elastic wasted pant for Digital Marketer’s Traffic and Conversion conference this week…
And I am reading the book Never Eat Alone by Keith Ferrazzi (if you have not read it…it’s a top 10er so go get it).
So…to repeat, I flaked on being physically with a human to fast and read about the importance of connecting with people over meals.
OK, the title of the book isn’t totally literal, but still…
But coaching and training shouldn’t be.
I see far too many mentors and coaches taking advantage of people, selling promises of accomplishments they have not yet reached.
The coaches make the promised six figures or (ugh) 10x their investment simply through selling the coaching.
Alanis Morissette* would have a field day with those guys…Don’t ya think? Yeah…I really do think.
Mentors and coaches should have accomplished what they are showing you how to accomplish.
As I have and do with my own programs.
Still I will freely admit that my purpose behind Copywriter Confidential Collective is slightly ironic…
The reason I decided to create programs for new copywriters and freelancers (and anyone who sells a 1:1 service) is simple, yet…
I want to show you how to succeed…
Because the more I am surrounded by success, the more success I have.
Back in my corporate days and into my freelancing days, I was mentored, coached and trained in the exact skills I am now using to attract and retain copy clients.
I have spent my adult life studying connection, attraction, promotion, sales, persuasion, and client retention…along with whatever my main superpower was at the time (finance, marketing, copy)
By paring down all of the valuable lessons I’ve learned, and sharing the BEST of the BEST with you…
I become reinvigorated.
The tools in my shed get sharper.
I find the principles among the tactics.
My writing gets better.
My team of referral copywriters becomes far stronger.
And best of all, I feel good and you feel good and we do happy dances (alone, in our own privacy) together.
One of my mentees just landed the biggest deal of his career. Guess who got to do a happy dance that day….ME!
I can only keep what I give away…and I’ve tried to keep this program affordable for all (without losing my shirt in the process).
Head over to the CCC page before all of the seats are filled.
(Editor note: REGISTRATION CLOSED ON March 10, but you can get on the wait list here)
Cheers to a win/win!
P.S. If you missed yesterday’s FAQ video…check it out here.
**Millenials: Alanis Morssette was a popular 90s singer
His proposal landed coveted projects making him a copy star, with lots of cash and a travel lifestyle the envy of the world.
Still, I scoffed at his ways. The proposal read like a mid-form sales letter…aggressive and full of bravado, with images and bold typeface and pure bravado.
Nothing like mine at all. My proposal was professional, high brow, reminiscent of my accounting days…and it was working.
Why recreate the wheel…I was too busy and too…
I was afraid if I wrote a sales letter proposal, the prospect would not find my copy good enough. And would not hire me. So I maintained my low prices and boring businessy ways.
I hit some wins, attracted some big name clients, and decided to make more money.
Suddenly, my tired ole proposals would not convert and I was headed for the poor house…
Fear of failure drove me to try his methods (after spending thousands on his coaching)…and BOOM! Every proposal since has brought cold hard cash into my coffers.
My new proposal template has brought me over $10K in the last two weeks alone.
Crafting the perfect proposal for your niche, knowing how to properly price and present your pricing, identifying and overcoming objections and finding social proof even if you’ve not had many clients or wins…is just one of the many income-generating, client wowing skills you will learn in CCC.
Where will you be in 6 months without CCC? You could be in the same exact position you are now, paid far less for your expertise than you are truly worth…
Or for less than $10 per day, you could be closing with confidence, generating a solid income. You could have leads coming directly to you…rather than you begging them to notice you in a noisy crowd. You could finally be on the path toward freelance freedom.
The choice is yours to make. I’ll be inside.
The mentor who puts up with my resistance and persuades me to do it his way is Trevor “ToeCracker” Crook. Follow him on the ole Facebook…his headlines alone will make your day!
A few years ago, my now ex-bf and I decided it would be “fun” to sell our stuff out of my garage one Saturday morning.
The fact that we were bored enough to need the entertainment of a garage sale when both of us were making tons of dough might have been my first clue to our impending doom…
Garage sales are a ton of work and rarely lucrative, even if your wares are worth a lot and barely used.
Because garage sale buyers are seeking “almost free” deals. They are not looking to receive 30% off a barely used BBQ. They want to spend $25 for a BBQ. They are not looking to spend $100 on a once used Kate Spade bag. They are looking for purses that cost $5.
Deal seeking connoisseurs will absolutely spend all day scavenging sales for these deals…leaving your fancy undervalued goods sitting on the tables in your garage until you either lower the price or close up shop…
The same is often true if you rely on job sites for your prospecting. Sure, a few copywriters have made great money on Upwork and the like…but more often I hear of freelancers tell me the horror stories:
And the freelancers put up with it because they fear retaliation of bad reviews, and because they simply do not know a better way to sell themselves.
To make great money as a freelancer and create real freedom for yourself, you MUST master the skills of prospecting, networking, pricing, selling and wowing your clients.
You know you have the copy chops, but are you a master connecter? Do you know how to price and sell yourself with ease? Can you identify and target only those clients that will deeply appreciate and gratefully pay top to dollar for your copy? Is your website filled with persuasive testimonials? Are most of your sales from repeat customers and referrals?
If you answered “no” to any of these questions…do yourself a favor today and subscribe to my list. I teach all of this and so much more in my free daily tips.
(SUBSCRIBE BUTTON can be found on the side bar)
Get MORE out of your copy career. Let me entertain you, delight you, and help you make more money!
Until tomorrow my friends…
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