March 16, 2017

Stop Chasing BSOs…here’s how:

You may or may not know this, but I was once a corporate woman.

The kind that wears high heels and pencil skirts and sits in a corner office surrounded by windows with an assistant outside “holding my calls.”

The kind that sits around a boardroom presenting financial information rounded to the nearest million to investors and board members alike.

The kind that builds incredibly powerful teams around her so all may rise together for the benefit of each individual and the business as a whole.

I was not a copywriter back in those days. Finance and accounting were my games, and I helped sell companies, either to investors or on the public market.

My signature was urgently needed on documents moving hundreds of thousands, if not millions of dollars, multiple times a day.

Why am I telling you this?

Because story is important…and our past breeds our future.

In this era of bright shiny object syndrome, understanding your superpowers can be the difference between a moderate living and an exceptional one.

Falling prey to each offer, to each idea, to each new internet guru or next generation of product can paralyze progress.

But chasing each and every potentially profitable idea will leave you digging your own grave to poverty.

Are you a connector, a team builder, a worker, an owner?

Are you a risk taker or risk adverse?

Do you work better alone or in groups? As a leader or as a teammate?

Are you introverted or extroverted?

Focus your decisions on this one goal…and your path will be clear:

Know yourself, accelerate your strengths and find partners to offset your shortcomings.

Only once you know yourself can you stop chasing each and every BSO and start to put your focus on your magnifying your genius.

If you haven’t done it lately or ever, this Myers Briggs-like personality test is a good way to get started…
Reply to this post and share your letters with me.

Talk soon,

Lindsay “ISPT – the Virtuoso” Sacks O’Cash
(aka – an introvert with feelz)


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