Blog

Know Your Ideal Client to Tailor Your Offer
It's been a while. Since May 25 to be exact. Quite a while for a daily emailer to "go missing."[...]
Landing The Plane – How and Why Tangible Offers Work Best
Copywriters, Business Owners, Marketers! Lend me your eyes.... For what I share with you today may forever change you. We[...]
Challenging Times Call for More Personal Connection
I was at home, snuggled up on the couch in Marin County CA, preparing to watch Game 3 of the[...]
Follow Up is Your Number One Money Maker
I remember it like it was yesterday... I was sitting in my friend Colin's house, begging him to let me[...]
Connection and Selling Depend on the Clarity of Your Message
I remember back in the olden days when I first got into mentorship and personal development...my corporate coach (a fan[...]
Traveling and Conferences-3 Tips for Success
Just a quickie for you about traveling to conferences. I personally believe I am far more committed to a conference[...]
Connection is the Ultimate Marketing Tip
Connection is the ULTIMATE Marketing Tip. Consider this.... A few times a week, I leave the security of my computer[...]
Periodicals are the New Copywriting Manual
The Enquirer is the quintessential must read for any copywriter. Many of the great copywriters, including a personal favorite of[...]
Volunteering as a Networking Tool
Last week, a daily email subscriber and friend of mine, Monique Nelson, sent a message with a HUGE and TIMELY[...]
How Email Marketing Builds Your Business
Yesterday, a newer member of my elite email list unsubscribed. This, in and of itself, is no big deal. While[...]
Authentic Networking Gets Referrals
One of my dearest friends told me a story last night about a mortgage broker who introduces himself as a[...]
Go From Disorganized to Organized- Simply!
I was an anal child. Bordering on obsessive, though I don't believe in a disordered way. I liked everything in[...]
The Big One
In every sweet new freelancer's heart, a hope appears. A hope for their first BIG job. Not the one off[...]
Keep Your List Turned On to Sell
It's Sunday..the day for lingering in bed with your lover... So, allow me to share a sexy little secret that[...]
Ideal Clients Are Everywhere
The book of face...Facebook...2 days ago I see a "rant post" from a copywriter friend of mine, a friend with[...]
If You’ll Apply it, I Will Show You My Ways
I woke up in a dark and cloudy mood today...one that seriously does NOT match the bright and sunny day[...]
The Transformation and The Stuff
You desire for your wallet explode under the strain of the sacks o'cash generated by your incredibly crafted copy...right? Riiiiight?[...]
Blogs: The Red-Headed Stepchild of Copywriting
Covered head to paw in long, thick, black and tan fur, the love of my life is one hairy beast.[...]