A few years ago, my now ex-bf and I decided it would be “fun” to sell our stuff out of my garage one Saturday morning.
The fact that we were bored enough to need the entertainment of a garage sale when both of us were making tons of dough might have been my first clue to our impending doom…
Garage sales are a ton of work and rarely lucrative, even if your wares are worth a lot and barely used.
Because garage sale buyers are seeking “almost free” deals. They are not looking to receive 30% off a barely used BBQ. They want to spend $25 for a BBQ. They are not looking to spend $100 on a once used Kate Spade bag. They are looking for purses that cost $5.
Deal seeking connoisseurs will absolutely spend all day scavenging sales for these deals…leaving your fancy undervalued goods sitting on the tables in your garage until you either lower the price or close up shop…
The same is often true if you rely on job sites for your prospecting. Sure, a few copywriters have made great money on Upwork and the like…but more often I hear of freelancers tell me the horror stories:
- Getting paid $40/hour or less (after the site fees) for direct response copywriting.
- Getting paid even less for extensive edits and critiques.
- Haggling over payments from clients with little money.
- Tremendous scope creep on fixed fee contracts.
- Clients unable to drive traffic to the copy and then giving the freelancer bad reviews when the copy magically bring sales.
And the freelancers put up with it because they fear retaliation of bad reviews, and because they simply do not know a better way to sell themselves.
To make great money as a freelancer and create real freedom for yourself, you MUST master the skills of prospecting, networking, pricing, selling and wowing your clients.
You know you have the copy chops, but are you a master connecter? Do you know how to price and sell yourself with ease? Can you identify and target only those clients that will deeply appreciate and gratefully pay top to dollar for your copy? Is your website filled with persuasive testimonials? Are most of your sales from repeat customers and referrals?
If you answered “no” to any of these questions…do yourself a favor today and subscribe to my list. I teach all of this and so much more in my free daily tips.
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Until tomorrow my friends…
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