lindsaysacks

Author Archives: lindsaysacks

January 18, 2017

How To Overcome “Butt In Seat” Block

Ever have those days where you simply cannot get yourself motivated, keep yourself on task, and you go to bed that night having accomplished nothing on your list?

Of course you have.  Everyone has.

And because procrastination and blocks are such common business killers…I’m going to share a trick I have to get my butt in the seat.  It works about 80% of the time.  I’m all about the 80/20.

First…a backstory…

I’ve served time.  Hard time.

17 years of hard labor in corporate America.  Every day, I would wake up with serious dread.  I was under serious pressure, especially as I scaled the ladder to the corner office of the C-suite.  I had, at times, over 25 people reporting to directly to me, needing my input and signature on every possible piece of paper running through the joint.

I had to show up.  Every day.  Whether I felt like it or not.

When I burned the corporate boats behind me in search of a better life, I spent the good part of 2 years pretending to work on “my business.”  From the beach, when I felt like it, after playing and relaxing, maybe.

I made approximately $500 per month.  A serious problem if you live in San Diego, CA.

On the brink of asking my mom for a loan, I decided to make a change.  I started showing up every single day…from 6am – 4pm.  I did not play.  I networked, I prospected, I sold, and I wrote.  Money flew in.  I made 5-figures in my second month and I have every month since.

I got my butt in my seat.  Any block you feel…get your butt in that seat and do something that moves your business forward.  Do not take a procrastination day.  Do not wait for the mood to strike or the lightbulb to go off or the idea to be fully developed.

Get to work.

Sounds simple right.  It is.  But it’s not easy.  Butt in seat every day takes enormous will power and a real decision to move the needle on your life.  Butt in seat means you take chances, you don’t play business…you create income.

My butt in seat block came when I would not allow my talented, well-educated, intelligent adult self to borrow mortgage money as a means to live.  I didn’t need some pie in the sky “why.”  I didn’t need some enormous vision of preeminence.  I didn’t need a BHAG (big hairy audacious goal) to get me out of bed.

My goal was simple at first.  Make enough to pay my own damn bills.

My solution to “butt in seat” block:  GET BACK TO BASICS.  PERIOD.

Every time I hit a block (writer’s block, procrastination, delusions of grandeur…all really just another name for “butt in seat” block) I come back to this simple thing:

I alone am responsible for my outcomes.
I alone pay my way in the world.
It is my responsibility to pay for me and to compensate the world (with value) for the air I breathe and the resources I use.
SO I MUST DO THE NEXT LITTLE THING RIGHT NOW TO MOVE FORWARD.

And if you’re looking for a way to move your business forward, and you want to learn to be a better copywriter and marketer

My Copy Confidential Critique and Coaching Collective is forming soon.

Not just for professional copywriters, we will be holding monthly critiques combined with summary lessons from my favorite books and events, plus interesting speakers and an online secret group.  Every business needs great copy, and this is a simple and time saving way for hands-on learning and growth in a most crucial marketing area.

Details are coming soon, and the beta group will be limited to only 10 people…so if you are interested, click the link below and we will notify you as details emerge.

YES, I’D LIKE TO BE NOTIFIED ABOUT COPY CONFIDENTIAL COLLECTIVE

Finally a group you can share business and copy ideas with everyone securely under a cone of confidentiality.

Talk soon,
Lindsay

P.S.
The beta group is seriously affordable and a great way to get multiple points of view, make friends and get far better at marketing and copy, without the risk of public humiliation (like on some of the FB critique groups)…if you want to improve, you do not want to miss out.

January 17, 2017

Avoid My Hairdresser’s $5,038 Mistake

A woman’s quest for her perfect hairdresser can be more challenging than the search true love.  You think I’m exaggerating…?

I had been in deep, profound romantic love three times before finding a woman who could properly create an ideal cut for my unruly curls. 

Molly, my mane’s magician, moved away two years ago.  To say I was crushed would be an understatement.  I never found another Molly. 

Last week, I discovered through a fortunate series of Facebook events that Molly had moved back to town six months ago.  When I gasped, jumped for joy and berated her for not telling me, she said, “I didn’t want to bother you in case you had found another girl.”

What does this have to do with you?

When I teach prospecting and sales, I often hear people say they did not follow up with a prospect more than once because they “don’t want to bother” the client. 

HOLD UP, BUTTERCUP…

Since when is helping someone grow their business, their market, their customer base, their brand, their sales, and their bank account a BOTHER?

If your offer provides a solid return on investment, putting more money in your pocket and theirs, then your offer is a GIFT, not a BOTHER.

By not bothering me, my hairdresser missed out on at least $1,000 over 5 months.  I am guessing I am not the only one she didn’t bother, so I conservatively estimate her losses in excess of $5K. 

My hair hasn’t looked its best, she has missed out on money. 

That is a bother.

If you suffer from “Don’t Want To Bother” sales syndrome, you’ve come to the right lady. I can teach you how to delight your prospects, wow them with your prowess, and create offers they cannot wait to pay for.

Stay tuned for a special announcement.

Lindsay

January 17, 2017

Milk Is Not Free and Neither Should You Be

The single biggest question I get is, “How can I work with you for free?”

Freebie Seekers.  A population proliferated by the very marketers looking to sell to them.

Let me explain…

 

The largest trend in Internet marketing today is

“To get your prospect to know, like and trust you, you MUST give away a ton of value for free first…and then you can ask for the sale.”

With this trend, Internet marketers have succeeded in one thing…creating a huge market of freebie seekers…people unwilling to purchase information, and content to use simply use whatever free, surface level B.S. they can find.

Offering something for nothing is not a new concept in marketing.  Back in the 80s when it was considered healthy and good parenting to feed kids a balanced breakfast of Lucky Charms and orange juice for breakfast, I selected my sugar cereal based on the toy at the bottom of the box. 

Free in exchange for something of value, be it an email address, an in-kind trade, or a bonus with purchase is quite a valid marketing principle.

So too is the use of the freebie to trigger reciprocity.  Reciprocity works because humans are programmed to desire balance…so we quickly want to buy or return the value if someone gives us something for free.

Yet, the freebie seekers drive me nuts.  Every day, I see questions like this…and I respond with a heavy dose of reality:

“What is the best free SEO course?”

–       Do you really believe that you will learn enough from a free course to beat the Google game?

“Can I get Breakthrough Advertising as a free download?”

            – Yes, but it’s stealing

“ How can I work with you for free?”

–       You can’t.  My time is valuable and ROI on my copy or coaching well exceeds any price I ever charge for it.

 

Even my email list is not really free. 

Sure, you can hang here and you can learn from me every day about copy, marketing, business.  You can hear the best tidbits from all of the conferences I attend, books I read, podcasts I listen to, and mentors I pay large amounts of money to work with.

Much of what I tell you will add value and entertainment in your daily life.  At least, that is my hope. 

And then you can read my pitch of the moment.  

Maybe you will buy. 

Maybe you will hire me to write your copy or help with your strategy. 

Maybe you will apply what you learn from me and you will make lots of moolah and then you will tell me about it and let me use your testimonial in my marketing.

I hope you will do all of it. 

Talk tomorrow,

Lindsay

 

P.S.

I didn’t pitch today…instead, I would love for you to reply and tell me your greatest worry in your business.  That thing you think about at 2am.

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