I (practically) cried at the gym today. Real tears. As in, I had to have the following stern discussion with myself:
“Lindsay! There is no crying in the gym. You’ve gotta be tough. Think of the Olympians!”
Less than one year ago, I was in really solid shape. In this same gym, I could show up daily and rock through my workouts…lifting over 225 lbs. with my legs, more than 10 times…or lunging around the building with heavy weights overhead.
Back then, I could finish an hour long spin class. And do more things…
Today…I was fatigued to the point of nausea after only 15 minutes. At a very low pace.
I never chose to leave the gym.
My hands chose it.
First with an injury to my left thumb, then with some sort of nerve damage in my right fingers.
I could have gone back, but I didn’t. Instead, I began to write and work like a madwoman (and follow the work with ice cream and candy corn and Cadbury cream eggs).
I used pain and then rain as an excuse to stay home.
I got sick and then tired.
Enough is enough.
Thankfully, I had my trainer to return to…
The same trainer who kicked me out of the gym when my hand was broken but I would not get it taken care of…
He pushes me to finish, but reminds me to be patient. He teaches me about muscle memory and assures me I will get back to where I was.
He will not allow me to quit but he will also not allow me to compare where I am now to where I was when I was at the top of my game.
He makes me want to go to the gym, even when it is hard, even when I get nauseous or dizzy from exertion, even when I’m frustrated because I can’t do what I used to. I still want to go.
And so it must be for any coach, guide or mentor.
Whether you pay her for 1:1 coaching or whether you receive your mentorship from afar through daily emails.
As I reviewed your surveys, I noticed several things…
I felt a distinct frustration in the group…and I know you all wanted more concrete pathways to selling.
I get it. Marketing is fun but it sure is frustrating.
Happily, there is no one-size-fits-many solution to making money quickly. Sure the goo-roos will tell you their program is one way, or even a guaranteed way…but if that was so, wouldn’t everyone be doing it?
I cannot walk into the gym, have a trainer hand me the workout plan that built Arnold Schwarzenegger’s 20 something body into a 7-time Mr. Universe winner, and expect it to squeeze my 40 year old body back into a bikini like shape by May.
I need a trainer’s knowledge, his guidance, his gentle nudge when I’m tired or frustrated or just want to quit. I need to be accountable to show up and to push myself.
So too, I cannot expect one step-by-step, fill-in-the-blank tool to provide me a path to copywriting superstardom and rockstar millionairess status. I need my mentors to show me how they made it…what principles they followed to attract clients, to write converting copy, to build their expertise, their teams and their good name.
And you, my friend, do too.
The best we can do as we learn and grow is to surround ourselves with the people right in front of us on the path we wish to take…those who will mentor us and show us the way and push us through our frustration and fears.
Who will help you forge your way to more clients, better results and greater mastery of your craft?
If you are truly committed to learning to grow your copy business through networking, connecting, prospecting, selling and exceptional service and results, your mentor could be me:
I have one spot open for 1:1 mentorship and will not take on another person until after summer at the earliest… connect with me if you are interested.
I have read your comments, received your emails, and I have heard you.
Great workshops and technical emails are in the works to help you move up the ladder on your way to success…
Not to be all woo woo goo-roo here, but I truly believe to have success in business, you MUST be a giver. A giver of your time, your influence, your wisdom, your connections.
Take my dear friend and business associate, Mitch Russo.
Mitch is a very successful serial entrepreneur and master CEO business consultant, who helps some of the top earners in the world create certification programs, grow and streamline their operations, and leverage their existing business actions for greater return on investment.
He is always looking for ways to introduce his business associates to others who may enjoy them, help them in their next projects, or add some sort of value or interest to their lives.
In short…Mitch is a giver. He gives of his connections and his knowledge and, in return, people like and trust him enough to introduce him and recommend him to some of the biggest names in the world.
People like Tony Robbins and Intuit and Chet Holmes…and many more.
Mitch and I met in a high level mastermind last year…one that cost 5-figures to join…and one couldn’t really afford at the time.
Connecting in that mastermind, with Mitch and others, is one of the many reasons I always encourage people to STRETCH to make investments in themselves. That same mastermind I couldn’t really afford to join has created more wealth and business for me than I paid by a factor of 3…and it’s only been a year.
Listen, online and email marketing is an incredible way to get your message out, to listen to people, and, yes…even to create personal and lifelong connections for yourself.
Yet, it is only one way to sell your wares…and for freelancers or those selling one-to-one, online marketing is not always the best way.
*GASP, OMG, Lindsay, You are A COPYWRITER…are you seriously saying that?
Becoming a connector of people by providing thoughtful introductions based on business needs, common interests, similar location, family heritage, etc. will begin to build the bond necessary for REAL relationships.
Similar in principle to content marketing (where you give of your knowledge to create an instinct of reciprocity with your market resulting in sales later on)…
ideal for generating goodwill between you and those you connect, while helping those in your circles reach their personal and professional goals.
Imagine your group of close friends. Your inner circle. Make a list.
Now imagine 10 people you just met, be it at a conference, online, or whatever. Make a list.
Finally, make one connection. Perhaps you recently met a very talented floral designer at your local coffee shop, and someone in your inner circle is planning a party.
Or, perhaps your trusted virtual assistant needs more hours, and you recently met someone at a conference who has a very fast growing business and needs leverage.
Or maybe you met a freelance copywriter who would benefit from my coaching, my deep dives, or my daily emails…
INTRODUCE THEM. See how quickly just one, thoughtful introduction helps grow your own connections, and with it, your own prosperity.
More on connecting for success to come…
Lindsay “Links you like a Lego” Sacks
If you gave me 5 minutes for my survey above, THANK YOU. Your survey responses brought interest and intrigue into my life, and I’m glad to know you better.
The average time to complete was 4.44 minutes. (LUCKY!) And your honesty will help me give you exactly what you want to help your business grow.
Win/Win my friend…win/win.
In every sweet new freelancer’s heart, a hope appears. A hope for their first BIG job.
Not the one off blog post or the teenie tiny splash page with three bullets and a button..
I’m talking The BIG One.
Maybe it’s a daily email retainer that pays all the business bills.
Maybe it’s the long form sales page for a high value product that pays the big residual down the line.
Or maybe it’s my personal favorite, a full funnel from paid ad to upsell (or down) with webinar scripts and 3 VSLs, and affiliate mail to boot.
My first 4-figure “big break” came in the form of a simple funnel: 4 Facebook ads to advertorial teaser to webinar email reminder series to short sales letter to cart.
It was June, and I was a freshly minted Copywriter. I’d actually minted myself, since, sadly, there is no fairy godmother of copy to sprinkle dust and make the declaration to the world on our behalf.
And by “minted myself” I mean, I announced it on Facebook. And if it’s Facebook official, it must be true.
So here I am, faced with a big job straight out of the gate…
Aside from one course and reading some books, I had natural skill and a dream.
And a vast network…
I knew I needed a portfolio fast, so I’d reached out to my Mastermind Group for leads. The job was mine the very next day, “Just send me a proposal.”
What in the world was I supposed to charge for that much work…and how much time would that actually take?
Clearly, I wasn’t gonna be a super rookie and charge by the hour.
I didn’t have a mentor to turn to at the time, but I did have ONE PROPOSAL TRICK I’d learned from business consulting…and I’d been using it for the few tiny jobs I’d had up until this point.
It is NEVER too early to start tracking your time. Before I was asked to propose on my first full funnel, I had been tracking my time as I studied and worked on a tiny smattering of mini-jobs.
I knew how long it took me to write an email.
I knew how long it took me to do client research.
Even though I’d never written one, I kind of knew how long a sales page would take based on the other stuff (although I was very light on the editing time).
Armed with just this tiny timeline, I could figure out how to price my very first job.
Here’s an example:
I knew if it took me a half hour to write a persuasive, infotaining email, and I had to write 30 of them for the launch, and I needed to make at least $100 per hour over a 20 hour “chargeable” week to live…well, my emails had to be $50 per. Right? **
And so it went. For every part of the funnel I figured out the minimum it would take for me to survive while writing. Of course, you ultimately want to charge more than what you need to stay alive eating ramen. You want to be at or, once proven, well above market rate.
Still, for your first few jobs, getting hired to write copy while staying alive is a very valid goal.
Do not wait until you have a BIG opportunity to figure out how long things take. You will inevitably lose your shirt, and possibly your house by way underestimating how fast you can write, way overestimating the number of hours you can write in a day, and thus, charging less than you should.
You MUST track your time NOW.
It’s free to use the basics, it’s super easy and it’s available on your phone and desktop, so you have no excuse to not understand IN TOTAL how you spend your day.
Don’t make the mistake of just tracking writing time either!
You need to know how many hours you have to work for clients…how much time you prospect, read, learn…and how much time is sucked away scrolling on social.
I’m not an affiliate of Toggl…Just spreading the word on an app I love and use.
I do sometimes promote products as an affiliate (if you have one you’d like me to try, by all means, get in touch) but Toggl is not one.
** Pricing is illustrative only and is in no way indicative of my actual charge rates (or living wage rate).
I’m loving controversial figures these days, and Perry Belcher is certainly one. At least in the digital marketing world.
A MASTER copywriter and marketer, Perry had some legal trouble back in the days before he co-founded Native Commerce and Digital Marketer with Ryan Deiss.
Some remain wary of him; others love him. But most respect his ability to sell online…
And sell he does…everything from $10 flashlights to masterminds for millionaires.
So, when I had the opportunity to attend his storytelling session at the recent Traffic & Conversion Summit, I jumped at the chance. Between you and me, it was the only session I attended (the networking outside the sessions proved a powerful pull, even for an ISTP like me).
As always, my friend, what’s mine is yours…so I’m gifting you a linky-poo to Perry’s storytelling slides (actually, you can get all of the slides from all of his presentations here as well).
No opt in required…just pure, free learning…so take advantage.
Lindsay Sacks O’Stories make Sacks O’Cash
You may or may not know this, but I was once a corporate woman.
The kind that wears high heels and pencil skirts and sits in a corner office surrounded by windows with an assistant outside “holding my calls.”
The kind that sits around a boardroom presenting financial information rounded to the nearest million to investors and board members alike.
The kind that builds incredibly powerful teams around her so all may rise together for the benefit of each individual and the business as a whole.
I was not a copywriter back in those days. Finance and accounting were my games, and I helped sell companies, either to investors or on the public market.
My signature was urgently needed on documents moving hundreds of thousands, if not millions of dollars, multiple times a day.
Why am I telling you this?
In this era of bright shiny object syndrome, understanding your superpowers can be the difference between a moderate living and an exceptional one.
Falling prey to each offer, to each idea, to each new internet guru or next generation of product can paralyze progress.
But chasing each and every potentially profitable idea will leave you digging your own grave to poverty.
Are you a connector, a team builder, a worker, an owner?
Are you a risk taker or risk adverse?
Do you work better alone or in groups? As a leader or as a teammate?
Are you introverted or extroverted?
Focus your decisions on this one goal…and your path will be clear:
Only once you know yourself can you stop chasing each and every BSO and start to put your focus on your magnifying your genius.
If you haven’t done it lately or ever, this Myers Briggs-like personality test is a good way to get started…
Reply to this post and share your letters with me.
Lindsay “ISPT – the Virtuoso” Sacks O’Cash
(aka – an introvert with feelz)
Warning: This email includes praise for Tai Lopez…viewer discretion advised.
Love him or hate him, no one can deny the marketing success of Tai Lopez.
I used to rally against this guy. He seemed so full of crap with is garage and his books and his Mensa membership and his over the top attitude…
I worried about his message to the young people of the world…I worried about those following him expecting massive success with garages full of Lamborghinis and pockets full of cash…and falling way short.
A walking conspiracy theory, many believe his entire persona is made up…that he is the face person of an evil genius set up to steal money from America’s youth in exchange for infotainment and a promise of riches if only they apply his teachings.
I met Tai at T&C, and not just in the “I saw him walking and got a selfie” kind of way.
I actually met an old roommate of his from his days as a new marketer, and got to hang out with him and his entourage (which included a videographer and several bodyguards, along with car guards for his orange and black Lambo) for about 30 minutes.
Just hang out. Not talk shop, not hear a speech…just hang in the VIP room and shoot the shyt.
Outcome: I think the guy is legit. I signed up for his list. Love him or not, he is definitely smart as a whip about business, finance and marketing.
And he garners a LOT of respect from those in the VIP boardroom…far from the haters in the general T&C population.
Not to mention, his Snap Chat game is hard core (I tried to copy his phone handling skills and dropped mine about 10 times).
Now, I’m not just telling you all of this so you’ll think I’m super VIP by association. I’m telling you this because Tai gave a tip at one of the parties around town, and I want to pass it along to you.
Edutainment (or infotainment) will be the ONLY way to sell as we move forward into 2017 and beyond.
People are tired of boring benefit bullets or educational facts. They want to be delighted, entertained, and told a story.
Sure, you have to provide the info…but it must be combined with the ‘tainment to caputre the audience’s scattered attention and allow them to leave their lives for a while and listen to you.
In tomorrow’s email I am going to share some slides straight from the Traffic and Conversion stage showing you the precise storytelling formula that works to infotain and delight prospects…and leads them straight to your shopping cart.
In the meantime, can you cruise over and give me a like on my Facebook page. I’ll love ya for it.
I know, I know. I’ve failed you these past few days, as I hustled around Traffic and Conversion summit with nary a moment to write my daily email.
And I will do my best to never let it happen again.
Even though it will…because I’m human, and life is an unpredictable stream of events that even an autoresponder can’t always solve.
LUCKY FOR YOU…during those days I went missing, I gained a deeper knowledge of selling, prospecting, networking and, of course, copywriting and digital marketing (and all the ways money can be made with both)…
And, as you know, ALWAYS and FOREVER, or as long as you’re here, my gain is your gain.
***** TIP OF THE DAY ******
Listen here virality seekers…If you want to get social proof for your social media offer (likes, happy faces, mad faces, engagement!!!!) you MUST STOP THE SCROLL.
Words do not stop the scroll.
Images do. Video does. (Lame videos where you waive your hands trying to get people’s attention do not so refrain from that nonsense please).
How do you find the images that stop the scroll?
Go scroll through your feed on your social media network of choice.
See which images catch your eye.
Examine the colors, the placement of the key focal point, whether there are humans in the picture, where the humans are looking, the scene, the feeling the scene gives you.
Rinse and repeat and keep a list.
Find or take an image with similar characteristics, which resonates with your message and what you want your prospect to do. NOTE: if you find one, make sure you pay for it!!!!
Test several with your copy. Notice which work and which don’t and the differences between those that work and those that don’t.
You know if they work by the engagement…NOT necessarily the opt-ins or sales at first. But engagement here gives social proof, and social proof will bring the opt-ins and sales.
Add money to those that work, discard those that bombed.
Images in social media ads are EVERYTHING because they stop the scroll so a person will read the message. This is not a place for subtleties. Be BOLD.
I paid only $25 to promote my linked post below, and the engagement I received made me over $350 already! People LOVED the picture.
Check it out in it’s natural environment, and while you are there, please like my page (and the image) and help me grow my social proof as I grow yours 🙂
I am writing you this email from my couch.
I just cancelled on a date with a guy that is cute, but a bit overly encumbered with children for my personal dating needs…
I am 10 hours deep into a 24 hour intermittent fast, so I can maybe squeeze into some form of non-elastic wasted pant for Digital Marketer’s Traffic and Conversion conference this week…
And I am reading the book Never Eat Alone by Keith Ferrazzi (if you have not read it…it’s a top 10er so go get it).
So…to repeat, I flaked on being physically with a human to fast and read about the importance of connecting with people over meals.
OK, the title of the book isn’t totally literal, but still…
But coaching and training shouldn’t be.
I see far too many mentors and coaches taking advantage of people, selling promises of accomplishments they have not yet reached.
The coaches make the promised six figures or (ugh) 10x their investment simply through selling the coaching.
Alanis Morissette* would have a field day with those guys…Don’t ya think? Yeah…I really do think.
Mentors and coaches should have accomplished what they are showing you how to accomplish.
As I have and do with my own programs.
Still I will freely admit that my purpose behind Copywriter Confidential Collective is slightly ironic…
The reason I decided to create programs for new copywriters and freelancers (and anyone who sells a 1:1 service) is simple, yet…
I want to show you how to succeed…
Because the more I am surrounded by success, the more success I have.
Back in my corporate days and into my freelancing days, I was mentored, coached and trained in the exact skills I am now using to attract and retain copy clients.
I have spent my adult life studying connection, attraction, promotion, sales, persuasion, and client retention…along with whatever my main superpower was at the time (finance, marketing, copy)
By paring down all of the valuable lessons I’ve learned, and sharing the BEST of the BEST with you…
I become reinvigorated.
The tools in my shed get sharper.
I find the principles among the tactics.
My writing gets better.
My team of referral copywriters becomes far stronger.
And best of all, I feel good and you feel good and we do happy dances (alone, in our own privacy) together.
One of my mentees just landed the biggest deal of his career. Guess who got to do a happy dance that day….ME!
I can only keep what I give away…and I’ve tried to keep this program affordable for all (without losing my shirt in the process).
Head over to the CCC page before all of the seats are filled.
(Editor note: REGISTRATION CLOSED ON March 10, but you can get on the wait list here)
Cheers to a win/win!
P.S. If you missed yesterday’s FAQ video…check it out here.
**Millenials: Alanis Morssette was a popular 90s singer
His proposal landed coveted projects making him a copy star, with lots of cash and a travel lifestyle the envy of the world.
Still, I scoffed at his ways. The proposal read like a mid-form sales letter…aggressive and full of bravado, with images and bold typeface and pure bravado.
Nothing like mine at all. My proposal was professional, high brow, reminiscent of my accounting days…and it was working.
Why recreate the wheel…I was too busy and too…
I was afraid if I wrote a sales letter proposal, the prospect would not find my copy good enough. And would not hire me. So I maintained my low prices and boring businessy ways.
I hit some wins, attracted some big name clients, and decided to make more money.
Suddenly, my tired ole proposals would not convert and I was headed for the poor house…
Fear of failure drove me to try his methods (after spending thousands on his coaching)…and BOOM! Every proposal since has brought cold hard cash into my coffers.
My new proposal template has brought me over $10K in the last two weeks alone.
Crafting the perfect proposal for your niche, knowing how to properly price and present your pricing, identifying and overcoming objections and finding social proof even if you’ve not had many clients or wins…is just one of the many income-generating, client wowing skills you will learn in CCC.
Where will you be in 6 months without CCC? You could be in the same exact position you are now, paid far less for your expertise than you are truly worth…
Or for less than $10 per day, you could be closing with confidence, generating a solid income. You could have leads coming directly to you…rather than you begging them to notice you in a noisy crowd. You could finally be on the path toward freelance freedom.
The choice is yours to make. I’ll be inside.
The mentor who puts up with my resistance and persuades me to do it his way is Trevor “ToeCracker” Crook. Follow him on the ole Facebook…his headlines alone will make your day!