lindsaysacks

Author Archives: lindsaysacks

May 9, 2017

Authentic Networking Gets Referrals

One of my dearest friends told me a story last night about a mortgage broker who introduces himself as a Master Networker. He claims to connect 100 people or more per week to potential customers.

Like a living, breathing Upwork. This he does, while also having a day job of mortgage brokering in one of the most lucrative and crowded real estate markets in the U.S.

Despite being a Master Networker, most people avoid him.

Why?

Because he simply connects people for the wrong reasons.

Instead of sending out one really hot, qualified, and eager to buy referral….he goes for numbers. This adds tremendous workload to the person being connected to follow up with people who may not even be interested in what they do.

Second…and this is most important…he connects others ONLY for the reciprocation…so he has a “favor” to call in later.

Here’s the thing about being a connector of people (and this is important):

It must come from a place of truly wanting to be of service, and only then will it trigger the law of reciprocation.

This sounds counterintuitive…how can you connect one person to another altruistically and authentically, and clearly hoping for reciprocity?

When I meet anyone, I am considering…who do I know that this person would like (friendship) or who can help this person solve their key problem (I am not all talented so I do not solve all of the problems of the world)?

If I know someone and if the person is interested in the introduction….great. If not, even just offering build closer rapport and more trust in my own relationship.

How can this be done…without becoming an overzealous Master Networker everyone avoids?

Post conference referral is one of the most powerful methods to establishing a true business relationship in the real world.

I’m going to tell you step-by-step exactly how to create the perfect tone for authentic business match-making, and how to make the best introductions…when you join me in my Click Here to Grab Your Spot for the Deep Dive Workshop. on May 23 at 5pm Pacific.

The workshop is only $47 if you grab your space before May 12. Your return on this investment will be 100x or more…probably after just one Cliconference.

Can’t wait to see all your faces!

Lindsay

P.S.

On the fence about $47? Become great at prospecting and connecting and you’ll never worry about $47 again.

May 9, 2017

Go From Disorganized to Organized- Simply!

I was an anal child. Bordering on obsessive, though I don’t believe in a disordered way. I liked everything in its place, organized.

My books shelved according to genre and then to height and then color.

My clothes folded just so in my drawers. White socks with white. Colors with colors.

My bulletin board organized in an artistically disheveled, on purpose, manner.

My course notebooks had color coded notes from those old 4-color ball point pens, in perfect handwriting.

Mama Sacks was much the same…still is. Her home, cleaned and decorated as perfectly as a model home, still gets deep cleaned once a week by professionals. I doubt they have ever found even a speck of dust upon arrival.

Then something changed. Drastically. I emerged from the nest and became kind of a disheveled, though very high functioning, slob.

I began leaving things out on the counter to save me time the next day…and leaving clothes all around after a long night of “happy hour.”

I began relying almost entirely on my brain to remember things…never using any kind of calendar appointment or to-do list system until far into my career.

My books…they are kind of everywhere.

At around Age 22 I became a lost soul among the walking disorganized…and a few weeks ago, I was FOUND.

***TIP OF THE DAY***

Notion.so

Notion.so feels as if Evernote married one of the many project management systems, and then had a team management baby.

If you are working on multiple projects or multiple clients as I am, plus have other business stuff…you cannot help but love the drag and drop and keep a note snug in the project for use later type of organization.

I’m not writing the whole sales page here, especially because I’m not an affiliate (yet). And because you can try it for free and see what I mean.

Now is the time to get it…because soon I’ll be sharing how I organize, create, and use these daily emails for various functions around the web…and Notion will make it a snap for you.

BUT WAIT! Before you go…

I have some free publicity to offer you

I am getting ready to full on publicize my blog, which is really mostly my daily emails edited for blog life…

If you would be so kind as to hop on over to lindsaysacks.com/blog and give me a comment or social media share for a recent fave…and reply to this mail with the link, I‘ll gladly give you a backlink* in one of the future blog posts I publicize

Lindsay

P.S.

*Backlink means I will link to your website or article in my blog with some kind of nice reference to you (probably in reference to the comment you write for me).

This is NOT available for a link to a sales letter or promotion, as I only provide promotional links to products I use myself.

May 4, 2017

The Big One

In every sweet new freelancer’s heart, a hope appears. A hope for their first BIG job.

Not the one off blog post or the teenie tiny splash page with three bullets and a button..

I’m talking The BIG One.

Maybe it’s a daily email retainer that pays all the business bills.

Maybe it’s the long form sales page for a high value product that pays the big residual down the line.

Or maybe it’s my personal favorite, a full funnel from paid ad to upsell (or down) with webinar scripts and 3 VSLs, and affiliate mail to boot.

My first 4-figure “big break” came in the form of a simple funnel: 4 Facebook ads to advertorial teaser to webinar email reminder series to short sales letter to cart.

It was June, and I was a freshly minted Copywriter. I’d actually minted myself, since, sadly, there is no fairy godmother of copy to sprinkle dust and make the declaration to the world on our behalf.

And by “minted myself” I mean, I announced it on Facebook. And if it’s Facebook official, it must be true.

So here I am, faced with a big job straight out of the gate…

Aside from one course and reading some books, I had natural skill and a dream.

And a vast network…

I knew I needed a portfolio fast, so I’d reached out to my Mastermind Group for leads. The job was mine the very next day, “Just send me a proposal.”

Um…ok.

What in the world was I supposed to charge for that much work…and how much time would that actually take?

Clearly, I wasn’t gonna be a super rookie and charge by the hour.

I didn’t have a mentor to turn to at the time, but I did have ONE PROPOSAL TRICK I’d learned from business consulting…and I’d been using it for the few tiny jobs I’d had up until this point.

Pre-proposal time tracking is the key to proper pricing…

It is NEVER too early to start tracking your time. Before I was asked to propose on my first full funnel, I had been tracking my time as I studied and worked on a tiny smattering of mini-jobs.

I knew how long it took me to write an email.
I knew how long it took me to do client research.
Even though I’d never written one, I kind of knew how long a sales page would take based on the other stuff (although I was very light on the editing time).

Armed with just this tiny timeline, I could figure out how to price my very first job.

Here’s an example:

I knew if it took me a half hour to write a persuasive, infotaining email, and I had to write 30 of them for the launch, and I needed to make at least $100 per hour over a 20 hour “chargeable” week to live…well, my emails had to be $50 per. Right? **

And so it went. For every part of the funnel I figured out the minimum it would take for me to survive while writing.

Do not wait until you have a BIG opportunity to figure out how long things take. You will inevitably lose your shirt, and possibly your house by way underestimating how fast you can write, way overestimating the number of hours you can write in a day, and thus, charging less than you should.

You MUST track your time NOW.

How???

I love Toggl for this.

It’s free to use the basics, it’s super easy and it’s available on your phone and desktop, so you have no excuse to not understand IN TOTAL how you spend your day.

Don’t make the mistake of just tracking writing time either!

You need to know how many hours you have to work for clients…how much time you prospect, read, learn…and how much time is sucked away scrolling on social.

If you don’t have it, go get Toggl…

Lindsay

P.S.

I’m not an affiliate of Toggl…Just spreading the word on an app I love and use.
I do sometimes promote products as an affiliate (if you have one you’d like me to try, by all means, get in touch) but Toggl is not one.

** Pricing is illustrative only and is in no way indicative of my actual charge rates (or living wage rate).

May 4, 2017

Keep Your List Turned On to Sell

It’s Sunday..the day for lingering in bed with your lover…

So, allow me to share a sexy little secret that has women everywhere delirious with delight…

A move so rarely done in the bedroom, so taboo, it shocked me to hear…yet, made so much sense.

The key to pleasing a woman in the bedroom time and again is…

Socks.

No! Not on the man to hide his unkempt toes (although, men, unkempt toes are a massive turnoff to all)…

I’m talking socks on HER feet.

I hear those foot fetish guys howling in horror but this is science…

Keeping a woman’s feet warm provides an immense sense of security, resulting in feeling of comfort and trust, allowing the woman to let go of her hangups and enjoy the sensations of sex.

Furthermore, socks on her feet release her tensions and her insecurities…not about her feet…but in her brain. Studies were done. Science has spoken. Cold feet are out. Warm feet are orgasmic.

And as it is in sex, so it is with selling…

Warm lists breed comfort, security and SALES. Keeping your list toasty ensures you’re connected with your audience, you begin to intuitively understand what turns them on and makes them want to buy.

For my clients, I suggest three entertaining, delightful, inspiring and informational emails per week at a minimum. Personally, I prefer even more frequency…as long as the writing is good and the sales are (mostly) soft.

Not sure what I’m talking about – head over to my blog where I’ve posted my own daily emails. While you’re there, share your favorite with your social media friends, leave me a comment, love me up a little…

Your giving will be graciously rewarded.

Lindsay “Sexy Socks” Sacks

P.S.

Looking for sexy socks…check these out.

April 27, 2017

Ideal Clients Are Everywhere

clients everywhere

The book of face…Facebook…2 days ago I see a “rant post” from a copywriter friend of mine, a friend with 15 years of experience writing words that persuade people to part with their cold hard cash.

His rant is about the guru market and how full of shyt many of them are…how they aren’t doing what they say they do or making what they say they make, and it was making him damn near sick!

An existential marketing crisis to be sure.

How can one write words that persuade people to part with their cold hard cash when, in one’s heart, they know the guru and his program are built on lies?

I believe every marketer will hit the wall my friend hit the other day…

What I reminded him, and what I remind you now, is CLIENTS ARE EVERYWHERE.

Every market.
Every niche.
Every type of business.
All need copy.

Now, you may be thinking, “Lindsay, if this is true, why can’t I find clients?”

To which I say…you can.

I was luxuriating by the pool this weekend reading fiction and “taking time off” when I received not one, but two, inquiries from business owners I had met weeks ago: One at a conference and another at a restaurant in an airport.

We met, I continued the connection on Facebook, commenting on posts, sending a link or two I thought may interest them.

When they were ready for a copywriter, who did they call? The one they knew, the one who committed to stay in contact and followed through.

Although luxuriating by the pool, I answered the calls, and within an hour, I had a few extra thou in my sacks o’cash.

Neither of these clients are in my “ideal niches” and neither of the engagements are my normal high-4 to low-5 figure full launches.

So what? The clients and I connected, their industries are interesting and new. And I believe in what they’re selling and in them.

You never need to stick to one thing. You can branch out, add to your repertoire, sing a new tune.

Clients are everywhere.
Connect and sell!

Lindsay

P.S.

Only a few more days to grab a critique and edit of your sales page (or any other piece of copy…up to 10 Word Doc pages) PLUS a 1 Hour Debrief and Strategy Session with me, for only $500, 50% off my regular price.

Click Here

Price increases May 1.

Don’t miss this opportunity to discover how your copy can become the persuasive masterpiece you need it to be.

Click Here and learn to get more cash from your copy.

If You’ll Apply it, I Will Show You My Ways

I woke up in a dark and cloudy mood today…one that seriously does NOT match the bright and sunny day in San Diego. Thus…I have all the shades drawn and have taken a vow of verbal silence until the clouds lift.

Sadly for you, my silence does not extend to my fingers on a keyboard.

Instead of the tyrannical rant stewing in my chest, let’s look on the bright side.

Lots of emails came in yesterday responding and asking deep questions about my conference-connect techniques.

Warms my little heart to see you all are paying attention, because sometimes I feel I am sending my words into a black hole abyss of nothingness.
(avert rant)

For you, my friends, I decided to put together a little mini series on winning conferences.

Now, I actually speak on this topic from time to time, so my emails will be but a snippet of the power of conference connecting…

And, if you follow just these snippets you will have far more sales, referrals and prospects for your coaching, copywriting, consulting or other kind of one-to-one or one-to-many business.

Before we dive in, a word about the word “conference” – I am using this word because I personally attend conferences as my main peer-to-peer networking…but you can interchange the word with “mastermind”, “meet-up”, “networking event” or whatever…the same principles apply.

Now…before I start up this series…I want to hear from you!

I only want to share my client connecting ways if you are really going to apply what you learn.

Will you agree to attend ONE event within a month of the series to practice these techniques, connect with prospects, and share your results with me?

If you commit, I’ll commit!

Lindsay “Soon I will be selling this conference connect method for cash” Sacks

April 25, 2017

The Transformation and The Stuff

transformation

You desire for your wallet explode under the strain of the sacks o’cash generated by your incredibly crafted copy…right? Riiiiight?

Chances are your offer needs a revamp, an overhaul, a makeover.

I say this from vast experience in offer redesign….your heart is in the right place, but your positioning is all wrong.

If your offer has bullets like these, your shots are whizzing by your mark:

  • Six Weeks of One-on-one calls
  • Eight modules created to walk you step-by-step through an intensive purpose discovery process.
  • 27 Self-exploration exercises that challenge you to look at yourself a new way
  • Lifetime access to an online e-course for learning at your own pace

The above bullets were taken from the offer section of real sales letters. And some sales letters were pretty good…

Until the reader reaches the offer section…and finds the “how” rather than the “what”…

Womp womp.

Irresistible offers do NOT focus on the “how”…the method of delivery is largely irrelevant to why people buy.

As Jeff Walker, creator of Product Launch Formula, puts it “Your offers is about the transformation FIRST, plus a little about the stuff.”

None of the bullets above talk to transformation. Sure, the sales letters leading up to the offer often did a decent job describing the “why” behind the program (some better than others), but all totally lost it at the most crucial place…the offer!

Here are examples of how to improve an offer about “stuff”:

“Six weeks of one-on-one calls” could be “Together, we will develop a concrete action plan to reach your goal weight and ongoing accountability in a series of six one-on-one coaching calls.”

“Eight modules…” could be “You will want to bound out of bed each morning with a smile, make more money with less struggle, and eliminate procrastination in your daily life when you invest your effort into this intensive purpose discovery process.

See what I mean, jelly bean?

Try this game with the other two…or even with any offers you see on the internet.

Remember to keep those transformations Specific, Concrete, Measurable, Tangible and Verifiable.

I’d love to see what you come up with…

Lindsay

April 21, 2017

Blogs: The Red-Headed Stepchild of Copywriting

content copywriting

Covered head to paw in long, thick, black and tan fur, the love of my life is one hairy beast.

Tipping the scales at over 80 lbs, he’s a big boy…and handsome as heck, especially when he smells like vanilla and shines like the sun.

Still, when I checked out the website for a new pet cut salon, I balked at the price. $90! Plus a tip! His hair cut, a shave no less, costs more than my own!

And then…right on their home page, a link to an article entitled “Why your dog’s groomer charges more than your hairdresser” with reasons like

  • Your hairdresser does not wash and clean your butt
  • Your haircut doesn’t include a mani/pedi
  • Your likelihood of pooping or peeing on your hairdresser is very slim

You get the idea…

As a copywriter (whether professionally or for your own business) understand that blog posts should never be “just content.” Otherwise, you’re wasting your readers’ time and your own.

Blogs are often treated as the red-headed-stepchild of copywriting, often for good reason.  Blogs generally do not create a “direct response” so their impact on sales is often near impossible to quantify.  Far too many “writers” charge far too few pennies to flood the interwebs with mediocre and meaningless blog posts, so the art of content becomes devalued.

Don’t waste your prospects’ or customers’ very limited attention on fluff.

CHUCK your content unless it is infotaining (ie. not boring), relationship building (builds know, like and trust) and does at least one of the following:

  1. Provides actionable tidbits of information moving them from where they are now toward where they need to be to benefit from the services you offer.
  2. Provides social proof of your methods, your success stories and your programs
  3. Overcomes objections (like the example above)
  4. Motivates people along the path you want to take them down
  5. Shares other works that support your own

Done properly, blogging (just like daily email) can be an intensely persuasive method for  attracting potential customers, spreading your influence and differentiating yourself against the drivel.

A good blog (just like a good daily email) can create long term readership, referrals (shares) and rapport.  Rapport builds trust…and trust builds sales…and sales bring the sacks o’cash.

Mind bloggingly yours,

Lindsay “Never Waste A Website Visit” Sacks

P.S.

Want to see the rest of the dog blog? It’s here.

April 14, 2017

For Those Days When Your Brilliance Is Dim…

Everyone has days like these…and I’m glad I know they do.

Before I developed friendships with many entrepreneurs, consultants, coaches and the like, I thought everyone was always hustling, winning, productive every single day. And always with a smile.

What a joke.

I thought no one understood the on again/off again days. The days where 2 solid hours of excellent productivity are followed by 6 hours of trying, and failing, to get back in the flow.

Where exercise, nature walking, shower breaks, lunch breaks and another cup of coffee simply cannot restart your engines.

Deadlines coming…plans tomorrow…just one more section of the writing is hard to come by.

A butt in seat problem. A fight against my own power.

I’m glad to know now that we all have these days. It’s nothing to fret over or beat myself up for.

It’s my subconscious telling me to relax. Avoid the frazzle. Kick my feet up.

My blast of motivation, creativity and acceleration toward the goal is on its way….

When I stop straining and stressing.

If you find yourself on a rough path of resistance…remember, it’s best to go with the flow and allow resistance to pass than fight it head on and get yourself in a tizzy.

We have all been there. Often. And those of us who ultimately succeed understand…

The next burst of brilliance is about to break through.

Impostor Syndrome Keeps You Broke…So, why not try this?

Impostor Syndrome

Do you know how to receive a compliment?

I don’t just mean acknowledging a compliment by saying, “thank you” or deflecting a compliment with false modesty.

I mean do you know how to fully receive the compliment, like deep down, where perception shifts occur?

Every single solitary person I know struggles with impostor syndrome at some point in their life.

In fact, according to recent psychological research performed by the Behavioral Science Research Institute and documented in the study, The Impostor Phenomenon, it was discovered Impostor Syndrome is felt by a wide majority of people, and that “It is estimated that 70% of people will experience at least one episode of this Impostor Phenomenon in their lives” (Sakulu, Alexander, 2011).

And…it’s not just the high achievers in the workplace.  Impostor Syndrome is felt everywhere.

Some will look at their kids and think, “I have no business parenting. I’m still a kid myself.”

Some will look around a corporate boardroom and think, “How did I get here? I’m way too young to be here.”

Or, some will change careers, call themselves a copywriter and think, “How do I know if I’m even any good at this?”

Many people do an incredible job of hiding their fear of being discovered as a “fraud” behind bravado, superiority complexes, and attitude. Some have done a lot of brain coaching to work through it…

I remember back in the corporate days…I was the girl sitting in the conference room, dressed up in my board of director meeting regalia of pencil skirt and matching jacket, 4 inch heels…and all I could think is, “what if they find out I’m not the woman I say I am.”

I felt about 21 inside. But I was playing a capable executive in the drama of my life.

The outside not matching the inside eventually burnt me out. Nothing confuses the mind more than being incongruent with yourself.

Here’s the good news:

Testimonials…if you accept them as true…can be the difference between feeling like an imposter and knowing you are the real deal Super Star you are.

Sounds super woowooooo, I know. But I promise you, if you get this part down, you can become as confident at selling your wares as Kylie Jenner is selling Lip Kits. (She made $8M in 20 minutes and broke Google mid-launch…look it up..it’s unreal.)

Back in the days of corporate life…I’d only ever focus on the one or two improvement points on every one of those terrible 360 degree reviews. The ones where they pick apart your performance once a year.

I never integrated the good review points into my psyche.

Now…I never miss a chance to do so, and neither should you.

What is the last positive testimonial or comment you received on any work you’ve done?

Do you have a file of such comments at the ready for a pick-me-up when things get rough? (Because let’s face it…every business and life has its ups and downs, even throughout the day).

Read that last comment over and over and accept it as you. Take it in front of the mirror. Read it to yourself. RECEIVE IT!

Don’t worry, my friend, I’m not going soft on you. You told me you wanted to learn how to sell more and get what you’re worth…

And I am telling you, if you do not believe in your worth, your prospect won’t either.

Lindsay

P.S.

One way to be great is to take the course that has spurned greatness…CopyHour.

Right now, on the front page, you can take a quiz to find out The ONE Thing Holding You Back From Writing Copy That Converts. Take the quiz…and get on the waiting list for the best course I’ve ever taken about copy!

It’s not just for copywriters. If you want to learn to sell with words…it is for you.